I’m a Product Designer and Graphic Designer with 4+ years of experience designing thoughtful, user-centred digital products across the full product lifecycle. I have particular expertise working within SaaS businesses that are both B2B and B2C, often with balancing a complex suite of products and/or multiple user groups. With a background in Architecture from the University of Cambridge, I bring a strong systems-thinking and problem-solving mindset to design. My approach is rooted in clarity, usability, and purpose; balancing user needs with business goals to create intuitive, impactful experiences. Additionally, my experience as a freelance graphic designer has enabled me to craft highly polished, visually refined UI, social post templates and marketing materials with a strong attention to detail and a deep appreciation for typography, layout, and visual hierarchy. I’ve led and contributed to work spanning user research, strategy, data-informed design, prototyping, visual design, and usability testing, as well as closely supporting engineers through build and launch. I have a strong focus on accessibility, designing to the latest WCAG standards, whilst leveraging advanced AI tools to rapidly explore ideas, prototype solutions, and communicate intent with clarity. Ultimately, I aim to design products that are not only visually refined, but genuinely useful and enjoyable - products that make a meaningful difference to the people who use them.…I’m a Product Designer and Graphic Designer with 4+ years of experience designing thoughtful, user-centred digital products across the full product lifecycle. I have particular expertise working within SaaS businesses that are both B2B and B2C, often with balancing a complex suite of products and/or multiple user groups. With a background in Architecture from the University of Cambridge, I bring a strong systems-thinking and problem-solving mindset to design. My approach is rooted in clarity, usability, and purpose; balancing user needs with business goals to create intuitive, impactful experiences. Additionally, my experience as a freelance graphic designer has enabled me to craft highly polished, visually refined UI, social post templates and marketing materials with a strong attention to detail and a deep appreciation for typography, layout, and visual hierarchy. I’ve led and contributed to work spanning user research, strategy, data-informed design, prototyping, visual design, and usability testing, as well as closely supporting engineers through build and launch. I have a strong focus on accessibility, designing to the latest WCAG standards, whilst leveraging advanced AI tools to rapidly explore ideas, prototype solutions, and communicate intent with clarity. Ultimately, I aim to design products that are not only visually refined, but genuinely useful and enjoyable - products that make a meaningful difference to the people who use them.WWWW…