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Creative Producer with 30+ years of experience leading multimedia and storytelling projects for ESPN/Disney, spanning branded content, on-air promos, corporate communications, and live sports & entertainment events. I turn ideas into engaging narratives and manage teams end-to-end from concept to delivery. I’m also passionate about using AI to enhance creative workflows—ideation, storyboards, campaign development, and content creation—while balancing budgets, schedules, and C-suite stakeholder alignment. I thrive in fast-paced, collaborative environments where creativity and execution meet measurable results.…Creative Producer with 30+ years of experience leading multimedia and storytelling projects for ESPN/Disney, spanning branded content, on-air promos, corporate communications, and live sports & entertainment events. I turn ideas into engaging narratives and manage teams end-to-end from concept to delivery. I’m also passionate about using AI to enhance creative workflows—ideation, storyboards, campaign development, and content creation—while balancing budgets, schedules, and C-suite stakeholder alignment. I thrive in fast-paced, collaborative environments where creativity and execution meet measurable results.

Roberto Ravera

Creative Director, Creative Producer, Film Producer, +3

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Creative Producer with 30+ years of experience leading multimedia and storytelling projects for ESPN/Disney, spanning branded content, on-air promos, corporate communications, and live sports & entertainment events. I turn ideas into engaging narratives and manage teams end-to-end from concept to delivery. I’m also passionate about using AI to enhance creative workflows—ideation, storyboards, campaign development, and content creation—while balancing budgets, schedules, and C-suite stakeholder alignment. I thrive in fast-paced, collaborative environments where creativity and execution meet measurable results.…Creative Producer with 30+ years of experience leading multimedia and storytelling projects for ESPN/Disney, spanning branded content, on-air promos, corporate communications, and live sports & entertainment events. I turn ideas into engaging narratives and manage teams end-to-end from concept to delivery. I’m also passionate about using AI to enhance creative workflows—ideation, storyboards, campaign development, and content creation—while balancing budgets, schedules, and C-suite stakeholder alignment. I thrive in fast-paced, collaborative environments where creativity and execution meet measurable results.

Available to hire

Creative Producer with 30+ years of experience leading multimedia and storytelling projects for ESPN/Disney, spanning branded content, on-air promos, corporate communications, and live sports & entertainment events. I turn ideas into engaging narratives and manage teams end-to-end from concept to delivery.

I’m also passionate about using AI to enhance creative workflows—ideation, storyboards, campaign development, and content creation—while balancing budgets, schedules, and C-suite stakeholder alignment. I thrive in fast-paced, collaborative environments where creativity and execution meet measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Producer, DOS 40 Audiovisuales Producer

November 1, 2025 - Present

Produced and coordinated crew logistics and budgeting for audiovisual projects in Madrid. Supported internal reorganization of a small team and improved internal communications and workflows.

Producer at Quality Media

June 1, 2022 - April 30, 2023

Control Producer and on-site producer in Madrid. Managed project coordination for Spanish First Division RFEF camera crews and producers, operational supervision of multi-sport audiovisual coverage for ODESUR Games Asunción 2022, technical and creative coordination for multiple remote productions, preparation of international budget proposals and cost estimates for events, and remote sports broadcast production for ESPN LATAM – URBA Rugby.

Creative Services Producer (Freelance)

May 1, 2020 - Present

Freelance live producer for sports events and entertainment across Buenos Aires, Miami and Madrid. Coordinated integrated advertising productions (budgets, schedules, technical/creative teams) for multi-format campaigns. Provided technical support for Somos5 (Madrid), led multi-camera live event production with real-time management, and served as project lead for golf and social awareness campaigns. Managed full-cycle budget tracking and led AI prompt development and generative-AI ideation for campaigns and visual experimentation. Developed studio show formats, key art and digital communication for on-air and social.

Creative Services Producer at Freelance

May 1, 2020 - June 10, 2024

Sports events and entertainment Live Producer based in Buenos Aires, Miami, and Madrid. Responsibilities include coordination of budgets, schedules, and technical/creative teams across multi-format campaigns, technical production for advertising spots and branded campaigns, multi-camera live event coverage and real-time production management, leadership on golf tournament and social awareness projects, full-cycle budget management, advanced use of generative AI tools for content creation, development of studio show formats, key art, digital communications, social campaigns, audiovisual creation and filmmaking, and management of camera and audio equipment rental.

Coordinator Producer / Manager (CPII) - ESPN On Air Promos Production & Artistic Design at ESPN (LATAM)

January 1, 2013 - March 1, 2020

Led on-air promos production and artistic design for LATAM. As Creative Director, developed key art for Colombia, Peru, Chile and Argentina (budget ~US$1.2M). Planned on-air and on-air/social campaigns; produced promos and co-branding for 20+ sponsored campaigns, including Olympic Games, World Cup, Rugby World Cup and UEFA Champions League. Managed local and regional campaigns; produced multimedia content for sports and entertainment. Oversaw major campaign executions including Rio 2016 initiatives (#YoRio xESPN), #Deliverydeinformación, #PartidazosxESPN and other regional key initiatives.

Coordinator Producer – Manager (CPII) at ESPN

January 1, 2013 - March 31, 2020

Creative Director of On-Air Promos production and artistic design for LATAM, including key art development for Colombia, Peru, Chile, and Argentina. Planned on-air and social campaigns, produced and coordinated over 20 sponsored campaigns including Olympic Games, World Cup soccer, Rugby World Cup, and UEFA Champions League. Led local and regional campaign teams, producing multimedia sports and entertainment content.

SR Producer - Marketing / Ad Sales (CPI) - ESPN Marketing & Ad Sales Producer at ESPN (LATAM)

January 1, 2001 - March 1, 2013

Directed creative campaigns and production for ESPN in LATAM. Developed and led the creative team for the 'This is Sportscenter' campaign, producing 15+ commercials and institutional spots for ESPN News (Promax Award). Served as Creative Director on on-site and worldwide event-linked on-air campaigns including Winter Olympics (Vancouver, Sochi), Rugby World Cup, FIFA World Cup, UEFA Champions League and London 2012 Olympics (budgets ~US$750K–1M). Led on-air promos team and marketing solutions operations (weekly volume of ~25 promos, hundreds of spots monthly), and managed live camera and editorial workflows for major golf and international sports events. Implemented technological improvements for playout and commercial delivery systems across ESPN feeds, improving operational efficiency and scheduling control.

Senior Producer – Marketing/Ad Sales – Manager (CPI) at ESPN

January 1, 2001 - March 31, 2013

Directed creative campaigns including the award-winning 'This is Sportscenter'. Served as Creative Director for on-air campaigns covering major sports events like Vancouver and Sochi Winter Olympics, Rugby World Cup, World Cup Soccer, UEFA Champions League, and London 2012 Olympics. Led on-air promos and marketing solutions teams, managed live coverage productions including golf tournaments and international sports events, coordinated technological implementations such as Icon Station Play-out system, and innovated commercial material delivery processes.

Producer & Director (Studio & Live) - ESPN Producer at ESPN (Argentina / LATAM)

January 1, 1995 - March 1, 2001

Edited studio shows and directed live or taped-to-live camera coverage for sports including rugby, golf, tennis, Formula 3, polo, turf events and jets ski championships. Produced advertising and program presentation editing, including highlights and advertising workflows. Produced 15 highlights shows for national competitions and coordinated opening/highlights editing and multi-client documentary and advertising post-production.

Producer & Director at ESPN

January 1, 1995 - March 31, 2001

Studio shows editor and camera director for rugby, golf, tennis, formula 3, polo, turf, and jets ski championship coverage. Chief editor for advertising, commercial, and programming presentations. Directed live camera for Campeonato Argentino de Paddle and produced multiple highlights shows.

Head of Video Editors (Studio & Live Camera Director) at TeleSport

January 1, 1990 - June 1, 1995

Led video editing for opening sequences and highlights. Edited and produced advertising spots and documentaries for multiple clients and produced Olympic Games Barcelona '92 highlights for an open-air sports TV show. Contributed to 2D/3D animation for openings and key arts.

Head of Video Editors - Studio & Live Camera Director at TELESPORT

January 1, 1990 - June 30, 1995

Main editor in charge of openings and highlights. Edited and produced advertising spots and documentaries for major companies. Created 3D and 2D animations for openings and key arts. Edited Olympic Games Barcelona '92 highlights for an open-air TV sports show.