I’m Ravi Kumar Bable, an IIT Delhi and IIM Indore alumnus with 14+ years of experience building and scaling marketing across Alco-Bev, Travel Retail, and Retail & E-commerce. I specialize in brand strategy, CRM and loyalty, omni-channel growth, and performance marketing—always with an emphasis on measurable ROI in fast-moving consumer environments. Currently, I’m building the marketing function for Aliens Tattoo, a premium tattoo & body-art retail brand. Earlier, at Mumbai Travel Retail (Ospree Duty Free), I led the rebrand of 7 airport stores and delivered 44% YoY revenue growth, along with award recognition. I’ve also driven high-velocity growth through data-driven demand generation—such as scaling a retail app 35x via IPL performance marketing—and I bring strong cross-functional leadership with experience managing ₹83 Cr+ marketing budgets.

Ravi Kumar Bable

I’m Ravi Kumar Bable, an IIT Delhi and IIM Indore alumnus with 14+ years of experience building and scaling marketing across Alco-Bev, Travel Retail, and Retail & E-commerce. I specialize in brand strategy, CRM and loyalty, omni-channel growth, and performance marketing—always with an emphasis on measurable ROI in fast-moving consumer environments. Currently, I’m building the marketing function for Aliens Tattoo, a premium tattoo & body-art retail brand. Earlier, at Mumbai Travel Retail (Ospree Duty Free), I led the rebrand of 7 airport stores and delivered 44% YoY revenue growth, along with award recognition. I’ve also driven high-velocity growth through data-driven demand generation—such as scaling a retail app 35x via IPL performance marketing—and I bring strong cross-functional leadership with experience managing ₹83 Cr+ marketing budgets.

Available to hire

I’m Ravi Kumar Bable, an IIT Delhi and IIM Indore alumnus with 14+ years of experience building and scaling marketing across Alco-Bev, Travel Retail, and Retail & E-commerce. I specialize in brand strategy, CRM and loyalty, omni-channel growth, and performance marketing—always with an emphasis on measurable ROI in fast-moving consumer environments.

Currently, I’m building the marketing function for Aliens Tattoo, a premium tattoo & body-art retail brand. Earlier, at Mumbai Travel Retail (Ospree Duty Free), I led the rebrand of 7 airport stores and delivered 44% YoY revenue growth, along with award recognition. I’ve also driven high-velocity growth through data-driven demand generation—such as scaling a retail app 35x via IPL performance marketing—and I bring strong cross-functional leadership with experience managing ₹83 Cr+ marketing budgets.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Head of Marketing at Aliens Tattoo
May 1, 2026 - Present
Building the marketing function and team from the ground up; hired and leads a 5+ member team across performance marketing, CRM, content, and partnerships. Developed CRM lifecycle, content, and influencer strategies (WhatsApp automation, multi-platform content calendars, artist/influencer co-creation) to improve conversion and engagement. Coordinated the Bandra studio launch end-to-end, including customer communications and on-ground rollout. Secured national media coverage through direct PR outreach and spokesperson positioning.
Independent Consultant (Brand Strategy & New Launches)
June 1, 2025 - April 1, 2026
Consulting on brand strategy and new-launch projects.
Head of Marketing at Mumbai Travel Retail Pvt Ltd (Ospree Duty Free)
January 1, 2024 - June 30, 2025
Led the rebrand of 7 airport stores to Ospree Duty Free, delivering 44% YoY revenue growth and winning a Frontier Award. Built CRM strategy, loyalty campaigns, and paid media/SEO-SEM programs to lift conversion and footfall across domestic and international traveller segments.
Head - Equity & Marketing Communication at More Retail Pvt Ltd
June 1, 2021 - December 1, 2023
Developed omni-channel campaigns across hypermarkets, supermarkets, and the More App. Launched the first IPL TVC, driving 35x app downloads and 15x order penetration. Drove SEO/SEM and geo-centric marketing to lift store footfall by 15% and support 150%+ revenue growth for new store launches.
Group Brand Manager - Kingfisher Premium & Ultra at United Breweries Limited
December 1, 2018 - June 30, 2021
Managed the Kingfisher Ultra & Premium portfolio, including national Ultra TVC and draught rollout. Oversaw a ₹83 Cr marketing budget with ROI optimization across ATL/BTL, sponsorships, and channel partnerships.
Brand Manager / Regional Marketing Manager / Branch Sales Manager at United Breweries Limited
June 1, 2012 - December 1, 2018
Held multiple roles including Brand Manager for Kingfisher Ultra, Regional Marketing Manager, and Branch Sales Manager. Managed territory sales & distribution and executed regional ATL/BTL campaigns and brand activations across Eastern India.

Education

MBA, Marketing at IIM Indore
January 1, 2010 - January 1, 2012
B.Tech, Chemical Engineering at IIT Delhi
January 1, 2006 - January 1, 2010

Qualifications

Google Analytics Certification
January 1, 2020 - August 31, 2026
Microsoft Generative AI Certification
January 1, 2025 - August 31, 2026

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Media & Entertainment, Professional Services