Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Ravindra Kumar, a dynamic and results-driven Senior Web Analyst with over 5 years of expertise in crafting impactful digital analytics solutions using Adobe Analytics, GA4, Google Tag Manager, and Adobe Experience Cloud. I collaborate with cross-functional teams to translate business needs into scalable technical solutions while upholding data privacy and governance standards, driving revenue growth and improved conversion rates.…I'm Ravindra Kumar, a dynamic and results-driven Senior Web Analyst with over 5 years of expertise in crafting impactful digital analytics solutions using Adobe Analytics, GA4, Google Tag Manager, and Adobe Experience Cloud. I collaborate with cross-functional teams to translate business needs into scalable technical solutions while upholding data privacy and governance standards, driving revenue growth and improved conversion rates.

Ravindra Kumar

Data Analyst, Marketing Analyst, Data Scraping Specialist, +1





I'm Ravindra Kumar, a dynamic and results-driven Senior Web Analyst with over 5 years of expertise in crafting impactful digital analytics solutions using Adobe Analytics, GA4, Google Tag Manager, and Adobe Experience Cloud. I collaborate with cross-functional teams to translate business needs into scalable technical solutions while upholding data privacy and governance standards, driving revenue growth and improved conversion rates.…I'm Ravindra Kumar, a dynamic and results-driven Senior Web Analyst with over 5 years of expertise in crafting impactful digital analytics solutions using Adobe Analytics, GA4, Google Tag Manager, and Adobe Experience Cloud. I collaborate with cross-functional teams to translate business needs into scalable technical solutions while upholding data privacy and governance standards, driving revenue growth and improved conversion rates.

Available to hire

I’m Ravindra Kumar, a dynamic and results-driven Senior Web Analyst with over 5 years of expertise in crafting impactful digital analytics solutions using Adobe Analytics, GA4, Google Tag Manager, and Adobe Experience Cloud.

I collaborate with cross-functional teams to translate business needs into scalable technical solutions while upholding data privacy and governance standards, driving revenue growth and improved conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Web Analyst at VidaXL

June 1, 2025 - Present

Led end-to-end GA4 implementation including enhanced eCommerce events, custom dimensions, and audience strategies. Optimized Google Tag Manager container performance, reducing container size from 97% to 83%. Executed 0% downtime 0% data loss during B2B GTM account separation. Implemented data accuracy controls to block local/development server data. Improved email tracking accuracy in GA from ~40% to 94%. Designed a comprehensive GTM SDD. Implemented/monitored WP, ADT, Criteo, ADA, ValuCommerce, Microsoft Clarity, and Datadog. Resolved Facebook CAPI currency mismatches and Datadog RUM issues. Fixed a critical B2B purchase page 404. Pushed tracking enhancements and data-pull requests. Built dashboards in Looker Studio and Power BI. Performed QA with GA4 DebugView, Tag Assistant, and browser tools.

Senior Analyst at Course5 Intelligence

February 1, 2023 - November 1, 2024

Collaborated with clients to identify key business questions, gathered data needs, and understood data challenges. Cleaned, transformed, and analyzed large datasets to extract actionable insights. Developed clear reports, dashboards, and data visualizations to effectively communicate findings to clients.

Customer Success Manager at Tatvic Analytics

August 1, 2022 - February 1, 2023

Managed tag implementation and user behavior tracking across digital platforms. Used GA4 for conversion analysis and campaign optimization; performed A/B testing with VWO/Adobe Target. Identified at-risk customers and implemented retention strategies. Implemented data layer strategies and collaborated with Looker and Adobe Experience Platform. Drove performance metrics reporting via Excel, Power BI, and PowerPoint. Conducted health checks and prepared BRD/SDR for clients.

Data Analyst at Angara Ecommerce

February 1, 2020 - August 1, 2022

Supported performance analysis with data mining, tag deployment, and cross-functional analytics for marketing, product, and operations teams. Created reports/dashboards, developed/troubleshot tags, conducted web testing to optimize the customer journey, tracked site speed, and ran A/B tests. Managed Jira boards for workflow, and implemented AI tools for business process improvement and user targeting. Built forecasting models for sales and demand.

Lead Web Analyst at VidaXL

June 1, 2025 - Present

Led end-to-end GA4 implementation including enhanced eCommerce events, custom dimensions, and audience strategies; optimized GTM container performance; executed B2B GTM account separation with 0% downtime and 0% data loss; implemented controls to block local/development server data from production analytics; improved email tracking accuracy in GA4 from ~40% to 94%; designed GTM Solution Design Document; integrated and monitored tools like Web Performance, ADT, Criteo, ADA, ValuCommerce, Microsoft Clarity, and Datadog; resolved Facebook CAPI currency mismatches and fixed a critical B2B 404 issue; built and maintained executive dashboards in Looker Studio and Power BI; performed QA using GA4 DebugView, Tag Assistant, and browser tools.