Digital Marketing and International Real Estate Consultant at W Estates and Real Estate Marketing Projects

Developed digital marketing and lead-generation campaigns for residential and investment properties in Istanbul and Bodrum. Produced social media content, property videos, advertisements, campaign materials and promotional assets. Conducted property and market research to match local and international buyers with suitable investment opportunities. Managed client relationships from initial inquiry through consultation, property presentation, negotiation and transaction coordination. Supported the sale of 50+ properties from private and government-affiliated developers. Promoted high-value Turkish property opportunities to international and high-profile clients, including during events at Mandarin Oriental, Bodrum. Coordinated photography, video production, social media marketing and YouTube content for property projects; supported due diligence, transaction management and communication between buyers, developers and relevant stakeholders.

Content Management and Social Media Specialist at 7awi, The Wizard of Arabic Content

Managed social media and publishing activities for major Arabic digital publishing brands, including lifestyle and entertainment platforms. Developed and executed platform-specific content strategies to increase organic reach, audience growth and engagement. Managed content calendars, audience segmentation and editorial content pillars for diverse MENA audiences. Produced and edited high-quality Arabic content tailored to different markets, demographics and platforms. Conducted trend monitoring, audience research, competitor analysis and performance reviews to guide editorial direction. Coordinated campaigns across editorial, creative, design and distribution teams, supporting YouTube, website and social media monetization goals through content planning and optimization. Maintained editorial ownership and quality while using AI tools to support research, ideation and workflow efficiency.

Bilingual Editor and Digital Journalist at Abu Dhabi Media

Led end-to-end digital content production across YouTube, Instagram, X, Facebook, Snapchat and web publishing platforms. Produced, edited, optimized and published 100+ content assets per month, including breaking news, social trends, interviews, features and social-first video stories. Developed story angles, scripts, captions and publishing formats for Arabic-speaking and international audiences, and managed real-time breaking news coverage while making editorial decisions under tight deadlines. Coordinated workflows across editorial, design, video, voice-over and publishing teams across 15+ digital accounts. Reviewed content for accuracy, clarity, tone, platform suitability and consistency with editorial standards, and contributed to high-performing news stories generating 50M+ views across digital platforms. Delivered professional Arabic and English voice-over recordings and on-screen media presentations; supported development and programming of digital media projects, including Zam