I'm Lamiri Rayfa, a Master's graduate in E-business Management with a solid background in digital marketing, e-commerce, and community management. I love turning data into actionable insights that boost brand visibility and online engagement. I have hands-on experience crafting brand strategies, content plans, and engaging social media campaigns, driven by curiosity, collaboration, and a passion for emerging tech. I'm excited to leverage AI-powered tools and data-driven approaches to help brands grow responsibly online.

Lamiri R

I'm Lamiri Rayfa, a Master's graduate in E-business Management with a solid background in digital marketing, e-commerce, and community management. I love turning data into actionable insights that boost brand visibility and online engagement. I have hands-on experience crafting brand strategies, content plans, and engaging social media campaigns, driven by curiosity, collaboration, and a passion for emerging tech. I'm excited to leverage AI-powered tools and data-driven approaches to help brands grow responsibly online.

Available to hire

I’m Lamiri Rayfa, a Master’s graduate in E-business Management with a solid background in digital marketing, e-commerce, and community management. I love turning data into actionable insights that boost brand visibility and online engagement.

I have hands-on experience crafting brand strategies, content plans, and engaging social media campaigns, driven by curiosity, collaboration, and a passion for emerging tech. I’m excited to leverage AI-powered tools and data-driven approaches to help brands grow responsibly online.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
French
Fluent
English
Advanced
German
Beginner

Work Experience

AI Automation and Digital Marketing Specialist Intern at Generative Z Agency
November 1, 2025 - March 1, 2026
Conducted market research and competitive analysis for a parapharmaceutical client, delivering actionable optimization recommendations to improve their digital positioning and online presence. Developed and executed a LinkedIn content strategy, including a B2B lead generation editorial calendar that increased brand visibility and audience engagement by 80%. Created and managed engaging social media content across multiple formats to boost brand awareness and maintain a consistent online presence. Learned and applied AI automation basics using no-code tools like n8n to build simple workflows and AI-powered assistants to help clients work more efficiently.
E-commerce and Digital Marketing Intern at R&T Style
June 1, 2023 - September 1, 2024
Managed online sales operations including product posting, and order fulfillment increasing sales by 30% over the first 3 months. Planned and ran social media campaigns through Meta Ads Manager growing Instagram community from 0 to 600 followers over three months. Boosted engagement by 40% by posting interactive content such as giveaways and reels. Ensured customer satisfaction by providing responsive and positive customer support.
Head of Human Resources Department at THE LAB FSEG Mahdia
November 1, 2022 - April 1, 2023
Organized training sessions and events to enhance the club member’s and participant’s skills. Ensured coordination among the club members. Led the recruitment process for new members.

Education

Master’s Degree in E-Business Management at EPI Digital School
January 11, 2030 - January 1, 2025
Bachelor of Business Management at University Of Monastir, Faculty Of Economics and Management Mahdia
January 11, 2030 - January 1, 2023

Qualifications

Semrush Academy – Become an AI-Powered Marketer Certificate
January 1, 2026 - April 30, 2026
Semrush Academy - AI Visibility Essentials Certificate
January 1, 2026 - April 30, 2026
Semrush Academy - Principles of SEO Certificate
January 1, 2025 - April 30, 2026
Semrush Academy - Digital Marketing Basics Certification
January 1, 2025 - April 30, 2026
Semrush Academy – Influencer Marketing Campaigns
January 1, 2025 - April 30, 2026
Digital Marketing internship Certificate – R&T Style
January 1, 2024 - April 30, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate