Available to hire
Digital Campaign Manager with 8+ years of experience delivering multi-channel, data-driven campaigns using a full media mix. Proven track record of managing large budgets, optimizing performance through analytics, and collaborating with agencies and stakeholders to deliver measurable results across diverse audiences.
Experience Level
Expert
Expert
Language
Work Experience
Digital Campaign Manager at TBWA Canada
August 1, 2024 - PresentExecuted 45+ campaigns for FY2025 across paid search, social and programmatic channels, supporting public-sector clients with strict compliance requirements. Managed $4M in media budgets across campaigns ranging from $5K to $600K, ensuring efficient allocation and KPI-driven optimization. Partnered with media buying agencies and platform teams to plan, traffic, optimize, and evaluate paid media campaigns. Built and maintained performance dashboards aligned to campaign objectives, delivering clear insights and recommendations to stakeholders.
Digital Account Strategist at Google Ads, Teleperformance (Google Partner)
November 1, 2022 - August 1, 2024Served as the primary point of contact for SMBs, managing performance at scale across key accounts with varied budgets and evolving priorities. Analyzed campaign performance using Google Analytics and platform analytics, driving improved CPA by 20–30% across key accounts. Developed and executed full-funnel media strategies with a focus on awareness, consideration, and conversion objectives. Crafted compelling solutions based on advertiser goals, optimizing ad campaigns, and ensuring that client’s expectations were met.
Marketing Operations Specialist at Future Generali
April 1, 2021 - October 1, 2022Delivered a best-in-class bot (Ubona) experience, enabling customers to make renewals and maximize technology benefits. Orchestrated projects within strict timeframes and budget constraints, collaborating with cross-functional teams. Tailored messaging and targeting strategies to diverse regional and demographic audiences, including localized and culturally relevant campaigns. Maintained dashboards to provide insights/analysis on ideal customer profiles to optimize the customer journey and focus on key performance indicators.
Marketing Manager at Tata Capital Financial Services
October 1, 2019 - March 1, 2021Developed and executed a comprehensive communications strategy for 3 product launches, resulting in 150+ media placements and a 17% increase in leads generated. Contributed to the execution of 7+ digital campaigns, supporting media setup, QA, optimization, and reporting. Partnered with creative teams to brief, review, and optimize assets, contributing to a 6% improvement in conversion metrics. Produced weekly and post-campaign performance reports, translating data into clear, actionable recommendations for internal teams.
Marketing Assistant at HDFC Bank
June 1, 2017 - October 1, 2019Assisted in marketing and promotional activities, utilizing Search and Social platforms. Developed diverse marketing and sales approaches and maintained relationships with potential consumers. Researched the latest product trends and insights, generating new ideas to enhance campaigns. Coordinated and tracked digital marketing campaigns using various tools and platforms.
Education
Postgraduate Diploma in Marketing at Chetana’s Institute of Management and Research
January 11, 2030 - January 1, 2017Bachelor’s Degree in Management Studies at University of Mumbai
January 11, 2030 - January 1, 2014Qualifications
Foundations of Project Management
January 11, 2030 - June 5, 2026Google Ads Search
January 11, 2030 - June 5, 2026Google Analytics
January 11, 2030 - June 5, 2026Industry Experience
Media & Entertainment, Financial Services, Professional Services, Education
Experience Level
Expert
Expert
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