Available to hire
Hi, I’m Raymond Abraham, a passionate Marketing Specialist with over 3 years of experience in B2B demand generation, content creation, and growth marketing for SaaS and tech startups. I love leveraging AI-powered sales technology and SEO strategies to boost lead generation and scale visibility for autonomous sales agents. My expertise also includes working with HubSpot CRM and PowerBI analytics dashboards to optimize campaigns effectively.
I’m fluent in English and currently located in Lyon, France. I enjoy working on multi-channel marketing campaigns and have a keen interest in AI, football, MMA, gaming, and sustainability. I look forward to bringing my skills and enthusiasm to new growth and performance marketing opportunities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
CRM Assistant at Bandai Namco Entertainment Europe
November 30, 2024 - July 12, 2025Planned CRM campaigns for over 5 million users, boosting retention via personalized email workflows and data-driven insights. Executed more than 65 newsletter campaigns with analytical post-mortem reports, exceeding expected EMV and conversion rates. Automated over 15 multi-criteria customer emails using Imagino CDP, enhancing user engagement and lead generation. Coordinated cross-functional content creation to maintain consistency across channels and align with go-to-market strategies for new titles. Conducted weekly competitor analysis benchmarking newsletter performance and identifying content updates to improve engagement.
Digital Marketing Operations Associate at BluElement Technologies Pvt Ltd.
July 31, 2022 - July 12, 2025Managed 900+ landing pages and HubSpot campaigns to drive multi-channel engagement and nurtured a community of over 4500 members. Optimized e-commerce user experience and inventory reporting for 3000+ SKUs, streamlining the customer journey from order to delivery. Supported sales teams by creating collateral and demos, converting more than 200 leads through targeted email marketing campaigns. Produced over 50 social media posts across LinkedIn and Instagram, achieving over 60,000 impressions and 90,000 reach using organic growth tactics. Designed KPI dashboards to monitor CRM performance and delivered actionable insights to optimize campaigns.
Marketing Lead at Impulse Bangalore
November 30, 2019 - July 12, 2025Secured partnerships with major brands including RedBull, HSBC, and Puma through sponsorship pitch decks, increasing event visibility and generating B2B leads. Converted 32 teams, gathering over 150 leads, via hyper-targeted campaigns for a football tournament. Orchestrated event logistics for more than 300 participants, aligning communication strategies with brand positioning. Mapped customer journeys to streamline registrations, ensuring smooth execution of multi-stage processes. Hosted live events and managed financial reporting, demonstrating strong execution-focused project delivery skills.
CRM Assistant at Bandai Namco Entertainment Europe
November 30, 2024 - July 12, 2025Planned CRM campaigns for over 5 million users, boosting retention via personalized email workflows and data-driven insights. Executed more than 65 newsletter campaigns with post-mortem analytical reports, exceeding EMV & conversion rate expectations. Automated multi-criteria customer emails using Imagino CDP, enhancing user engagement and lead generation. Coordinated cross-functional content creation for consistency across channels, aligning with go-to-market strategies for new titles. Benchmarked newsletter performance with weekly competitor analysis, identifying content updates for improved engagement.
Digital Marketing Operations Associate at BluElement Technologies Pvt Ltd.
July 31, 2022 - July 12, 2025Managed 900+ landing pages and HubSpot campaigns to drive multi-channel engagement and nurtured a community of over 4500 members. Optimized e-commerce user experience and inventory reporting for more than 3000 SKUs, streamlining the customer journey from order to delivery. Supported sales teams with collateral creation and demos after converting 200+ leads through targeted email campaigns. Produced over 50 social media posts (LinkedIn and Instagram) achieving 60k+ impressions and 90k+ reach through organic growth tactics. Designed KPI dashboards for CRM performance, providing actionable insights for campaign optimization.
Marketing Lead at Impulse Bangalore
November 30, 2019 - July 12, 2025Secured partnerships with RedBull, HSBC, Puma through sponsorship pitch decks, driving event visibility and B2B lead generation. Converted 150+ leads across 32 teams via hyper-targeted campaigns for a football tournament. Orchestrated event logistics for 300+ participants, aligning communication strategies with brand positioning. Mapped customer journeys to streamline registrations, ensuring seamless execution of multi-stage processes. Hosted live events and managed financial reporting, demonstrating execution-focused project delivery.
CRM Assistant at Bandai Namco Entertainment Europe
November 30, 2024 - July 12, 2025Planned CRM campaigns for over 5 million users, boosting retention through personalized email workflows and data-driven insights. Executed 65+ newsletter campaigns with analytical post-mortem reports, exceeding EMV and conversion rate expectations. Automated 15+ multi-criteria customer emails using Imagino CDP, enhancing user engagement and lead generation. Coordinated cross-functional content creation across channels, aligning with go-to-market strategies for new titles. Conducted weekly competitor analysis to benchmark newsletter performance and update content for improved engagement.
Digital Marketing Operations Associate at BluElement Technologies Pvt Ltd.
July 31, 2022 - July 12, 2025Managed 900+ landing pages and HubSpot campaigns, driving multi-channel engagement and nurturing a community of over 4500. Optimized e-commerce UX and inventory reporting for over 3000 SKUs, streamlining the customer journey from order to delivery. Supported sales teams with collateral creation and demos, converting over 200 leads through targeted email campaigns. Produced 50+ social media posts with over 60,000 impressions and 90,000 reach using organic growth tactics. Designed KPI dashboards to track CRM performance and deliver actionable insights for campaign optimization.
Marketing Lead at Impulse Bangalore
November 30, 2019 - July 12, 2025Secured partnerships with RedBull, HSBC, and Puma through sponsorship pitch decks, enhancing event visibility and B2B lead generation. Converted 32 teams, generating over 150 leads via hyper-targeted campaigns for a football tournament. Orchestrated event logistics for 300+ participants and aligned communication strategies with brand positioning. Mapped customer journeys to streamline registrations, ensuring seamless execution of multi-stage processes. Hosted live events and managed financial reporting, demonstrating strong project delivery skills.
CRM Assistant at Bandai Namco Entertainment Europe
November 30, 2024 - July 12, 2025Planned CRM campaigns for over 5 million users, boosting retention through personalized email workflows and data-driven insights. Executed more than 65 newsletter campaigns with analytical post-mortem reports, exceeding EMV and conversion rate expectations. Automated over 15 multi-criteria customer emails using Imagino CDP to enhance user engagement and lead generation. Coordinated cross-functional content creation for consistency across channels aligned with GTM strategies for new titles. Benchmarked newsletter performance via weekly competitor analysis to identify content updates for engagement.
Digital Marketing Operations Associate at BluElement Technologies Pvt Ltd.
July 31, 2022 - July 12, 2025Managed over 900 landing pages and HubSpot campaigns, driving multi-channel engagement and nurturing a community of more than 4500 members. Optimized e-commerce UX and inventory reporting for more than 3000 SKUs, streamlining the customer journey from order to delivery. Supported sales teams with collateral creation and demos, converting over 200 leads through targeted email campaigns. Produced 50+ social media posts on LinkedIn and Instagram with over 60k impressions and 90k reach through organic growth tactics. Designed KPI dashboards to track CRM performance, delivering actionable insights for campaign optimization.
Marketing Lead at Impulse Bangalore
November 30, 2019 - July 12, 2025Secured partnerships with RedBull, HSBC, and Puma via sponsorship pitch decks, driving event visibility and B2B lead generation. Converted 32 teams (over 150 leads) through hyper-targeted campaigns for a football tournament. Orchestrated event logistics for over 300 participants, aligning communication strategies with brand positioning. Mapped customer journeys to streamline registrations, ensuring seamless execution of multi-stage processes. Hosted live events and managed financial reporting, demonstrating execution-focused project delivery.
Education
MSc. Marketing Management at Grenoble Ecole de Management
September 1, 2022 - December 31, 2024Bachelor of Commerce Honors at CMR University
July 1, 2017 - September 30, 2020MSc. Marketing Management at Grenoble Ecole de Management
September 1, 2022 - December 31, 2024Exchange Semester - Full-time at University of Strathclyde
September 1, 2023 - December 31, 2023Bachelor of Commerce Honors (Accountancy) at CMR University
July 1, 2017 - September 30, 2020Master's at Grenoble Ecole de Management
January 1, 2019 - December 31, 2021MSc. Marketing Management at Grenoble Ecole de Management
September 1, 2022 - December 31, 2024Bachelor of Commerce Honors (Accountancy) at CMR University
July 1, 2017 - September 30, 2020MSc at Grenoble Ecole de Management
September 1, 2022 - December 31, 2024Bachelor of Commerce Honors at CMR University
July 1, 2017 - September 30, 2020Qualifications
Google Analytics Certification
January 11, 2030 - July 12, 2025Omnichannel and CRM Certificate
January 11, 2030 - July 12, 2025Excel Skills for Business: Intermediate II
January 11, 2030 - July 12, 2025Industry Experience
Software & Internet, Gaming, Consumer Goods, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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