I am a results-driven communications professional with 15+ years of international experience managing corporate, marketing, and institutional communications. I specialize in strategic messaging, media relations, event management, and brand positioning. I have a proven ability to build communication frameworks that elevate visibility and drive engagement. I have built and led regional and global communications programs, including the EMEA Communications Hub at Habitat for Humanity International, and delivered CSR initiatives and large-scale events that foster inclusive organizational cultures. I thrive in cross-functional teams, working with HR, Learning, Culture, and Knowledge Management to create lasting impact.

Rayna Tzvetkova

I am a results-driven communications professional with 15+ years of international experience managing corporate, marketing, and institutional communications. I specialize in strategic messaging, media relations, event management, and brand positioning. I have a proven ability to build communication frameworks that elevate visibility and drive engagement. I have built and led regional and global communications programs, including the EMEA Communications Hub at Habitat for Humanity International, and delivered CSR initiatives and large-scale events that foster inclusive organizational cultures. I thrive in cross-functional teams, working with HR, Learning, Culture, and Knowledge Management to create lasting impact.

Available to hire

I am a results-driven communications professional with 15+ years of international experience managing corporate, marketing, and institutional communications. I specialize in strategic messaging, media relations, event management, and brand positioning. I have a proven ability to build communication frameworks that elevate visibility and drive engagement.

I have built and led regional and global communications programs, including the EMEA Communications Hub at Habitat for Humanity International, and delivered CSR initiatives and large-scale events that foster inclusive organizational cultures. I thrive in cross-functional teams, working with HR, Learning, Culture, and Knowledge Management to create lasting impact.

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Language

English
Fluent
French
Advanced
Russian
Advanced
Bulgarian
Fluent
Slovak
Intermediate

Work Experience

Communications Consultant at C&M (Consulting & Management)
January 1, 2023 - Present
In charge of the event organizations and logistic arrangements for the EU funded events within FWC: Events 2020. Also responsible for internal communications, media relations, employer branding, people experience.
Communications Manager EMEA at Habitat for Humanity International
October 31, 2022 - July 25, 2025
Led branding and communication activities in 25 countries across the EMEA region. Set up and managed the EMEA Communications Hub to facilitate sharing of information among colleagues and Habitat countries. Organized the World Urban Forum in Abu Dhabi and contributed to its organization in Poland. Supported InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.
Freelance Marketing Communications Consultant at Groupama
December 31, 2017 - July 25, 2025
Managed corporate and marketing communications, website and event management. Set up an Intranet platform and served as a member of the Management Committee.
Communications & Campaigns Manager at SDSD – UK
December 31, 2013 - July 25, 2025
Managed all external marketing, communications and campaign activities for Europe, Far East, Americas both online and offline. Conducted marketing actions and programs for the company brand and specific product lines. Assisted with onboarding of new employees and set up an Intranet.
Corporate Communications and CSR Manager at ING Bulgaria
December 31, 2009 - July 25, 2025
Developed communications strategy including market research, segmentation, brand positioning and re-branding. Managed internal communications via newsletters, intranet, and trainings. Handled corporate communications and content setup for ING in Bulgaria website. Managed media relations nationally and internationally. Organized internal and external events including CSR and community relations. Member of the Crisis Management Committee. Served as executive assistant to the Country Manager from 1997-1999.
Executive Assistant to the Country Manager at ING Bulgaria
December 31, 1999 - July 25, 2025
Assisted the Country Manager in various executive duties.
Communications Consultant at C&M (Consulting & Management)
January 1, 2023 - Present
In charge of the event organizations and logistic arrangements for the EU funded events within FWC: Events 2020. Responsible for internal communications, media relations, employer branding, and enhancing people experience.
Communications Manager EMEA at Habitat for Humanity International
October 31, 2022 - July 25, 2025
Managed branding and communication activities in 25 countries across the EMEA region. Set up and managed the EMEA Communications Hub for efficient information sharing. Organized the World Urban Forum in Abu Dhabi and contributed to the one in Poland. Supported InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.
Freelance Marketing Communications Consultant at Groupama
December 31, 2017 - July 25, 2025
Managed corporate and marketing communications, website and events management. Set up an intranet and served as a member of the Management Committee.
Communications & Campaigns Manager at SDSD – UK
December 31, 2013 - July 25, 2025
Managed all external marketing, communications, and campaign activities for Europe, Far East, and Americas in both online and offline formats. Conducted marketing programs for the company brand and specific product lines. Assisted with onboarding new employees and set up an intranet.
Corporate Communications and CSR Manager at ING Bulgaria
December 31, 2009 - July 25, 2025
Developed communications strategy, conducted market research and brand positioning including re-branding. Managed internal communications via newsletters, intranet, and training sessions. Handled corporate communications and website content management. Managed national and international media relations, event management including CSR and community relations, sponsorship projects, and was a member of the Crisis Management Committee. Also served as Executive Assistant to the Country Manager from 1997 to 1999.
Communications Consultant at C&M (Consulting & Management)
January 1, 2023 - Present
In charge of event organizations and logistic arrangements for the EU funded events within FWC: Events 2020. Managed internal communications, media relations, employer branding, and people experience.
Communications Manager EMEA at Habitat for Humanity International
October 31, 2022 - July 25, 2025
Managed branding and communication activities in 25 countries across the EMEA region. Set up and managed an internal platform to facilitate quick and easy sharing of information among colleagues in the region. Organized and contributed to the World Urban Forum events in Abu Dhabi and Poland. Supported InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.
Freelance Marketing Communications Consultant
December 31, 2017 - July 25, 2025
Managed corporate and marketing communications for Groupama, including website and event management. Set up an intranet and was a member of the Management Committee.
Communications & Campaigns Manager at SDSD – UK
December 31, 2013 - July 25, 2025
Managed all external marketing, communications, and campaign activities for Europe, Far East, Americas – online and offline. Developed marketing actions and programs for the company brand and specific product lines. Assisted with onboarding of new employees and set up of an intranet.
Corporate Communications and CSR Manager at ING Bulgaria
December 31, 2009 - July 25, 2025
Developed communication strategies including market research, segmentation, brand positioning, and re-branding. Managed internal communications such as newsletters, intranet, and trainings. Managed corporate communications including content setup for ING in Bulgaria website. Handled media relations nationally and internationally. Managed internal and external events, CSR and community relations, sponsorship projects. Was a member of the Crisis Management Committee and served as executive assistant to the Country Manager from 1997-1999.
Communications Consultant at C&M (Consulting & Management)
January 1, 2023 - Present
In charge of event organizations and logistic arrangements for EU-funded events within FWC; responsible for participant communications, liaison with European Commission representatives, beneficiaries, and service providers, as well as internal communications, media relations, employer branding, and people experience.
Communications Manager EMEA at Habitat for Humanity International
October 1, 2022 - September 12, 2025
Branding and communication activities across 25 countries in the EMEA region. Set up and managed the EMEA Communications Hub to enable quick sharing of information across regions and HQ channels. Organized the World Urban Forum in Abu Dhabi and contributed to the World Urban Forum in Poland. Supported InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.
Freelance Marketing Communications Consultant at Self-employed
December 31, 2017 - September 12, 2025
Provided marketing communications consulting services to clients, including strategy and execution across campaigns and communications channels.
Groupama Corporate & Marketing Communications Manager at Groupama
December 31, 2017 - September 12, 2025
Website and intranet management, event management, and governance as a member of the Management Committee.
SDSD – UK Communications & Campaigns Manager at SDSD
December 31, 2013 - September 12, 2025
Managed all external marketing, communications and campaigns for Europe, Far East, and the Americas; executed branding actions and product-specific programs; assisted onboarding of new employees; set up an intranet.
Corporate Communications and CSR Manager at ING Bulgaria
December 31, 2009 - September 12, 2025
Developed communications strategy, conducted market research and segmentation, led brand positioning and re-branding; managed internal communications, newsletters and intranet; oversaw media relations and events; involved in CSR and community relations; member of the Crisis Management Committee; previously executive assistant to the Country Manager.
Communications Consultant at C&M (Consulting & Management)
January 1, 2023 - Present
Overseeing event organization and logistics for EU-funded initiatives under FWC: Events 2020 in Central Asia (Tashkent, Astana, Almaty, etc.); Manages communication with European Commission representatives, participants, and service providers (2024–2025); Led HR communications, employer branding, and people experience programs (2023–2024).
Communications Manager EMEA at Habitat for Humanity International
October 1, 2022 - October 20, 2025
Branding and communication activities in 25 countries across the EMEA region; Set up and management of the EMEA Communications Hub; Organized the World Urban Forum in Abu Dhabi and contributed to the WUF in Poland; Supported InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.
Freelance Marketing Communications Consultant at Self-employed
December 31, 2017 - October 20, 2025
Provided external marketing communications and campaigns across Europe; built intranet solutions for Groupama Bulgaria; contributed to SDSD campaigns and delivered strategy, content, and campaigns for multiple clients during the period.
Groupama Corporate & Marketing Communications Manager at Groupama Bulgaria
December 31, 2017 - October 20, 2025
Developed internal Intranet platform and served on Management Committee; oversaw corporate and marketing communications initiatives.
Communications & Campaigns Manager at SDSD – UK
December 31, 2013 - October 20, 2025
Managed external marketing, communications and campaigns across Europe, Far East, Americas; executed marketing actions and programs for the company brand and specific product lines; onboarding of new employees; set up of an Intranet.
Corporate Communications and CSR Manager at ING Bulgaria
December 31, 2009 - October 20, 2025
Developed communications strategy, branding, and CSR initiatives; managed internal communications, training, and intranet content; handled media relations, event management, and sponsorships; member of the Crisis Management Committee.
Communications and Event Management Consultant at C&M Consulting & Management
January 1, 2023 - Present
Organize and coordinate EU-funded international events in Central Asia; manage communications with European Commission representatives, beneficiaries, service providers and participants; oversee logistics to ensure safe, well-structured environments.
Communications Manager at Habitat for Humanity International – EMEA
December 1, 2017 - October 1, 2022
Built and managed the EMEA Communications Hub (24/25 countries); supported HR, Learning & Culture, and led Knowledge Management; coordinated large-scale events and strengthened regional alignment.
Communications & Campaigns Manager at SDSD (UK)
January 1, 2010 - December 31, 2013
Managed global communication campaigns; designed and launched an intranet increasing employee engagement by ~70%; supported onboarding and employee connection.
Freelance Marketing Communications Consultant at Groupama
January 1, 2014 - December 31, 2017
Managed corporate and marketing communications; created intranet, internal events, and cultural initiatives; contributed to people-related discussions as a Management Committee member.
Corporate Communications & CSR Manager at ING Bulgaria
January 1, 1999 - December 31, 2009
Led internal and external communications, media training; managed CSR and community projects; organized internal and external events; served on Crisis Management Committee.

Education

Master of Arts at Sofia University ‘St. Kliment Ohridski”
January 1, 1990 - December 31, 1995
Master of Arts at Sofia University ‘St. Kliment Ohridski”, Bulgaria
January 1, 1997 - December 31, 1999
Master of Arts at Sofia University ‘St. Kliment Ohridski', Bulgaria
January 11, 2030 - July 25, 2025
Marketing Communications and PR – Excellence in Communications at M3 Communications Group, a Hill & Knowlton Associate
January 11, 2030 - September 12, 2025
Master of Arts – Linguistics, English and American Literature at Sofia University ‘St. Kliment Ohridski’
January 11, 2030 - September 12, 2025
edX – Fullbridge: Analytical Problem Solving and Design Thinking at edX – Fullbridge
January 11, 2030 - September 12, 2025
Marketing Communications and PR – Excellence in Communications at M3 Communications Group, a Hill & Knowlton Associate
January 11, 2030 - October 20, 2025
Master of Arts – Linguistics, English and American Literature at Sofia University ‘St. Kliment Ohridski’
January 11, 2030 - October 20, 2025
Fullbridge: Analytical Problem Solving and Design Thinking at edX
January 11, 2030 - October 20, 2025
Winning Communications at ING Business School
January 11, 2030 - October 20, 2025
LEAP-certified at Habitat for Humanity International
January 1, 2020 - October 20, 2025
Master of Arts – Linguistics (English & American Studies) at Sofia University “St. Kliment Ohridski”
January 11, 2030 - February 23, 2026
Marketing Communications & PR – Excellence in Communications Program at M3 Communications Group (Hill & Knowlton Associate)
January 11, 2030 - February 23, 2026
edX – Fullbridge: Analytical Problem Solving & Design Thinking at edX – Fullbridge
January 11, 2030 - February 23, 2026

Qualifications

Marketing Communications and PR – “Excellence in Communications”
January 11, 2030 - July 25, 2025
edX – Fullbridge: Analytical Problem Solving and Design Thinking
January 11, 2030 - July 25, 2025
ING Business School – Winning Communications
January 11, 2030 - July 25, 2025
LEAP-certified – Habitat for Humanity International
January 1, 2020 - December 31, 2020
Reuters Training Course – Digital Journalism
January 1, 2023 - December 31, 2023
Marketing Communications and PR – Excellence in Communications
January 11, 2030 - July 25, 2025
edX – Fullbridge: Analytical Problem Solving and Design Thinking
January 11, 2030 - July 25, 2025
ING Business School – Winning Communications
January 11, 2030 - July 25, 2025
LEAP-certified – Habitat for Humanity International
January 1, 2020 - December 31, 2020
Reuters Training Course – Digital Journalism
January 1, 2023 - December 31, 2023
Marketing Communications and PR – Excellence in Communications
January 11, 2030 - July 25, 2025
edX – Fullbridge: Analytical Problem Solving and Design Thinking
January 11, 2030 - July 25, 2025
ING Business School – Winning Communications
January 11, 2030 - July 25, 2025
LEAP-certified – Habitat for Humanity International
January 1, 2020 - December 31, 2020
Reuters Training Course – Digital Journalism
January 1, 2023 - December 31, 2023
LEAP - certified
January 1, 2020 - September 12, 2025
Digital Journalism – Reuters Training Course
January 1, 2023 - September 12, 2025
LEAP-certified
January 1, 2020 - October 20, 2025
Reuters Training Course – Digital Journalism
January 1, 2023 - October 20, 2025
Winning Communications
January 11, 2030 - October 20, 2025
Fullbridge: Analytical Problem Solving and Design Thinking
January 11, 2030 - October 20, 2025
Excellence in Communications
January 11, 2030 - October 20, 2025
LEAP Certification – Habitat for Humanity International
January 11, 2030 - February 23, 2026
Reuters Training Course – Digital Journalism
January 1, 2023 - February 23, 2026
ING Business School – Winning Communications
January 11, 2030 - February 23, 2026
edX – Fullbridge: Analytical Problem Solving & Design Thinking
January 11, 2030 - February 23, 2026

Industry Experience

Non-Profit Organization, Professional Services, Financial Services, Real Estate & Construction, Government, Education, Media & Entertainment