Hi, I’m Raya Azar, a product and packaging designer with 9 years of experience in graphic and label design and 4 years of hands-on product making.
Hi, I’m Raya Azar, a product and packaging designer with 9 years of experience in graphic and label design and 4 years of hands-on product making. I excel in Adobe Creative Cloud, 3D modeling, branding, and taking concepts from idea to manufacturing. I led a key rebranding of a paint line that boosted sales by 12% in its first year, and I bring a collaborative, user-centered approach to every project. I studied at the Royal College of Art with a focus on regenerative design, prototyping, and materials, and I’ve worked internationally across Africa, the Middle East, Europe, and the United States. I’m committed to creating thoughtful, impactful products that make things happen.
I’m passionate about blending aesthetics with practical production knowledge to deliver solutions that work in the real world, from concept to retail.
Branding identity for a Jazz Bar, where people can transport themselves back in time and immerse in the old-fashioned way of partying; dancing, singing, and drinking . branding illustrator graphicdesigner logo musicbar designer
A couple of label designs, truck branding, signage. branding graphicdesigner photo logo illustrator designer interiordesign signage labeldesign truckbranding
Made my own 3D printing gun designer branding graphicdesigner productdesign
A collapsable table that can be stored under the bed or hung on a wall. graphicdesigner prototyping productdesign
Logo designs for beverages graphicdesigner illustrator branding designer logo
Large gutter design to prevent trash from clogging and creating floods. Including, what products can be made out of the trash collected. designer branding logo productdesigner graphicdesigner
In response to the common problem of littering and environmental pollution, I embarked on a Regenerative Design project aimed at cleaning up affected areas. I was inspired to take action after witnessing the issue firsthand while growing up in Ghana, where open gutters along the roadside are constantly filled with trash. This leads to water flow blockages and severe flooding during the rainy season. To tackle this problem, I came up with a modular design that can be placed over the open gutter to trap the trash while still allowing for water flow. These modular pieces are made by a waste recycling company in Lebanon called Cedar Environmental L.L.C. The trapped trash is then used to create more modular gutter covers, creating a self-sustaining cycle. The modular pieces can be easily joined together using only heat. Overall, this innovative solution aims to address littering and environmental pollution in a sustainable and regenerative manner. graphicdesigner logo branding designer pollution recycling community savetheplanet
Packaging competition for a winery located between three mountains. logo graphicdesigner branding designer
Stationery, posters, t-shirt, towel, website design. graphicdesigner branding logo illustrator designer
Wakeboard Photoshoot photo branding illustrator designer productdesigner
Led hands-on prototyping of furniture, transforming concepts into tangible pieces. Collaborated with a skilled team to master diverse wood species and joinery techniques, solved design challenges, and built home-ready products in a warehouse setting.
Led hands-on prototyping of furniture, collaborating with a team to translate concepts into tangible pieces, mastering joinery and wood species; contributed to warehouse production.
Led hands-on prototyping of furniture, transforming concepts into tangible pieces while honing woodworking craftsmanship. Collaborated with a skilled team to master diverse wood species and intricate joinery techniques, ensuring top-quality form and function.
The Graphic Design program focused on developing my skills in visual communication, typography, layout design, branding, and other graphic design principles. I learned to use various design software and tools, and gained hands-on experience in creating design solutions for real-world projects. The curriculum also included courses in art history, design theory, and critical thinking, providing me with a well-rounded education. I had access to modern design studios and resources, and was mentored by experienced faculty who guided me in honing my design skills and developing my design portfolio. Upon completion of the program, I was equipped with a solid foundation in graphic design, ready to pursue a career in the field or further my studies in design.
During my time at the Royal College of Art (RCA), as part of the Master's in Design Products program, I gained advanced design education that emphasized innovation, experimentation, and interdisciplinary collaboration. I had the opportunity to explore new design methodologies, challenge conventional design norms, and collaborate with diverse partners. Through workshops, seminars, lectures, and industry projects, I developed practical skills and gained real-world experience. I also had access to state-of-the-art facilities and resources to support my design projects and research. I have acquired a deep understanding of design theory and practice, advanced design skills, and the ability to critically evaluate my work, preparing me for careers in various design fields.
Post a job and invite Raya, or contact them directly. No hidden commission.
