I spent a great deal of time in a factory, surrounded by machinery and the smell of processed metal, working alongside my father. That’s where I learned that a product, no matter how good it is, cannot survive without a clear identity and a strategic direction. I’m Răzvan Lăzărescu, an industrial and graphic designer focused on product development and building strong brand identities. I combine technical thinking with strategy to help businesses grow sustainably. Perseverance, design, people, nature, and technology are the values that guide my work.…I spent a great deal of time in a factory, surrounded by machinery and the smell of processed metal, working alongside my father. That’s where I learned that a product, no matter how good it is, cannot survive without a clear identity and a strategic direction. I’m Răzvan Lăzărescu, an industrial and graphic designer focused on product development and building strong brand identities. I combine technical thinking with strategy to help businesses grow sustainably. Perseverance, design, people, nature, and technology are the values that guide my work.WWWW…