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I'm a performance marketing specialist based in Bucharest, Romania, with hands-on experience managing six-figure monthly ad budgets across Google Ads and Meta Ads. My background is in high-volume, competitive, and heavily regulated industries where every euro of ad spend must be justified by measurable business outcomes: conversions, deposits, and revenue. I specialize in full-funnel paid media strategy: from awareness and traffic acquisition down to conversion rate optimization and ROAS maximization. I've consistently delivered results like cutting CPA by 60-77% while scaling conversion volume, and increasing deposit values by 30-39% through data-driven campaign restructuring.…I'm a performance marketing specialist based in Bucharest, Romania, with hands-on experience managing six-figure monthly ad budgets across Google Ads and Meta Ads. My background is in high-volume, competitive, and heavily regulated industries where every euro of ad spend must be justified by measurable business outcomes: conversions, deposits, and revenue. I specialize in full-funnel paid media strategy: from awareness and traffic acquisition down to conversion rate optimization and ROAS maximization. I've consistently delivered results like cutting CPA by 60-77% while scaling conversion volume, and increasing deposit values by 30-39% through data-driven campaign restructuring.

Socol Florian Razvan

Copywriter, PPC Manager, Performance Marketer, +4

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I'm a performance marketing specialist based in Bucharest, Romania, with hands-on experience managing six-figure monthly ad budgets across Google Ads and Meta Ads. My background is in high-volume, competitive, and heavily regulated industries where every euro of ad spend must be justified by measurable business outcomes: conversions, deposits, and revenue. I specialize in full-funnel paid media strategy: from awareness and traffic acquisition down to conversion rate optimization and ROAS maximization. I've consistently delivered results like cutting CPA by 60-77% while scaling conversion volume, and increasing deposit values by 30-39% through data-driven campaign restructuring.…I'm a performance marketing specialist based in Bucharest, Romania, with hands-on experience managing six-figure monthly ad budgets across Google Ads and Meta Ads. My background is in high-volume, competitive, and heavily regulated industries where every euro of ad spend must be justified by measurable business outcomes: conversions, deposits, and revenue. I specialize in full-funnel paid media strategy: from awareness and traffic acquisition down to conversion rate optimization and ROAS maximization. I've consistently delivered results like cutting CPA by 60-77% while scaling conversion volume, and increasing deposit values by 30-39% through data-driven campaign restructuring.

Available to hire

I’m a performance marketing specialist based in Bucharest, Romania, with hands-on experience managing six-figure monthly ad budgets across Google Ads and Meta Ads.

My background is in high-volume, competitive, and heavily regulated industries where every euro of ad spend must be justified by measurable business outcomes: conversions, deposits, and revenue.

I specialize in full-funnel paid media strategy: from awareness and traffic acquisition down to conversion rate optimization and ROAS maximization. I’ve consistently delivered results like cutting CPA by 60-77% while scaling conversion volume, and increasing deposit values by 30-39% through data-driven campaign restructuring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Junior Paid Media Specialist at Stanleybet

October 1, 2024 - December 31, 2025

Managed and optimized performance marketing campaigns across Meta (Facebook) Ads, Google Search & Display, and Snapchat Ads, focusing on acquisition, retention and awareness. Collaborated with senior specialists to plan and allocate monthly media budgets, ensuring full delivery and alignment with CPA and CPU goals. Monitored daily campaign performance and KPIs, executed A/B tests, and optimized ad creatives, audiences, and bidding strategies to maximize conversion rates. Supported the planning and execution of digital campaigns, promotions, and brand activations.

Brand Manager at Procter&Gamble

October 1, 2023 - October 1, 2024

Led full-cycle execution of national marketing initiatives, including 6 multi-channel campaigns deployed in over 80 retail stores across Romania. Managed end-to-end planning, production, budgeting, delivery, and performance tracking. Analyzed market performance and campaign effectiveness, using insights to guide strategic decisions. Collaborated with 4 internal departments and external agency partners to align efforts with quarterly brand goals.

Senior Sales Coordinator at Infinity for Home

April 1, 2023 - September 30, 2023

Planned with clients and partners to increase revenue by 75%; improved internal processes by 50%. Ensured on-time delivery and financial tracking across large volumes of B2B orders.

Paid Media Contractor at Socol&Partners

July 1, 2025 - Present

Delivered paid media execution for multiple accounts across Meta, Google and TikTok; campaign setup, optimization, testing and reporting; worked with predefined KPIs (CPA, ROAS, CTR); supported acquisition & retention strategies; collaborated with external stakeholders and followed structured briefs.

Paid Media Specialist at Jackpot Vision

December 1, 2025 - Present

Built, ran and optimized Google Ads & Meta Ads campaigns; Monitored performance daily and made optimizations; Analyzed data and shared clear performance reports; Researched keywords, audiences and competitors; Worked closely with SEO, content and dev teams; Helped decrease CPA by 66%, increase FTDs by 60%, increase deposit value by 30%.