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I'm Razzak Noorani, a communications and digital marketing professional based in Toronto with a strong focus on sustainability and community engagement. I blend creative storytelling with data-driven strategies to boost awareness, drive engagement, and build online communities across university campuses and large organizations. In roles spanning the University of Toronto Sustainability Office, Student Life, RBC, McDonald’s Karachi, and CIUT 89.5 FM, I've led digital marketing campaigns, produced viral video content, and built scalable internal communications. I'm passionate about turning ideas into measurable impact and collaborating across cross-functional teams to deliver high-quality content on time and aligned with business goals.…I'm Razzak Noorani, a communications and digital marketing professional based in Toronto with a strong focus on sustainability and community engagement. I blend creative storytelling with data-driven strategies to boost awareness, drive engagement, and build online communities across university campuses and large organizations. In roles spanning the University of Toronto Sustainability Office, Student Life, RBC, McDonald’s Karachi, and CIUT 89.5 FM, I've led digital marketing campaigns, produced viral video content, and built scalable internal communications. I'm passionate about turning ideas into measurable impact and collaborating across cross-functional teams to deliver high-quality content on time and aligned with business goals.

Razzak Noorani

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I'm Razzak Noorani, a communications and digital marketing professional based in Toronto with a strong focus on sustainability and community engagement. I blend creative storytelling with data-driven strategies to boost awareness, drive engagement, and build online communities across university campuses and large organizations. In roles spanning the University of Toronto Sustainability Office, Student Life, RBC, McDonald’s Karachi, and CIUT 89.5 FM, I've led digital marketing campaigns, produced viral video content, and built scalable internal communications. I'm passionate about turning ideas into measurable impact and collaborating across cross-functional teams to deliver high-quality content on time and aligned with business goals.…I'm Razzak Noorani, a communications and digital marketing professional based in Toronto with a strong focus on sustainability and community engagement. I blend creative storytelling with data-driven strategies to boost awareness, drive engagement, and build online communities across university campuses and large organizations. In roles spanning the University of Toronto Sustainability Office, Student Life, RBC, McDonald’s Karachi, and CIUT 89.5 FM, I've led digital marketing campaigns, produced viral video content, and built scalable internal communications. I'm passionate about turning ideas into measurable impact and collaborating across cross-functional teams to deliver high-quality content on time and aligned with business goals.

Available to hire

I’m Razzak Noorani, a communications and digital marketing professional based in Toronto with a strong focus on sustainability and community engagement. I blend creative storytelling with data-driven strategies to boost awareness, drive engagement, and build online communities across university campuses and large organizations.
In roles spanning the University of Toronto Sustainability Office, Student Life, RBC, McDonald’s Karachi, and CIUT 89.5 FM, I’ve led digital marketing campaigns, produced viral video content, and built scalable internal communications. I’m passionate about turning ideas into measurable impact and collaborating across cross-functional teams to deliver high-quality content on time and aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Coordinator & Digital Storyteller at University of Toronto Student Life

May 1, 2025 - May 1, 2025

Produced 50+ viral videos, driving a 233% follower increase and record-high engagement across platforms. Engaged with the student community, increasing the social media following from 6,000 to over 20,000 on Instagram and TikTok.

Communications & Marketing Coordinator at University of Toronto Sustainability Office

May 1, 2025 - May 1, 2025

Developed digital marketing strategy to promote U of T’s Free Store and Canada’s largest geoexchange project, increasing student engagement in sustainability by 42%. Created the office’s most viral video, generating 500,000+ views and engaging over 8,000 students on sustainability initiatives.

Communications Associate, Operations Enablement at Royal Bank of Canada (RBC)

September 1, 2024 - September 1, 2024

Produced RBC’s internal podcast with a 38% rise in listenership by revamping episode structure and promotion cadence. Designed and delivered scalable internal digital content for 6,000+ employees weekly, and contributed to national engagement campaigns. Led project management for 3+ cross-functional internal campaigns and national conferences, coordinating stakeholders across HR, Operations, and Communications to deliver high-impact employee engagement initiatives on time and in compliance with regulatory standards.

Volunteer and Digital Marketing Coordinator at CIUT 89.5 FM

May 1, 2024 - May 1, 2024

Managed a team of 210 volunteers and 4 interns, ensuring seamless advertising operations. Grew Instagram audience by 566% via strategic strategy implementation and digital content creation.

Digital Content Designer, UX Writing (Intern) at McDonald’s Karachi, Pakistan

April 1, 2024 - April 1, 2024

Led a team of 5 to create and launch a 5-city digital campaign for the 2024 Special Olympics, with cross-channel content, branded video, and large-scale UX messaging across web, social, and OOH. Engineered and edited event videos with original music, generating 120K+ views around themes of inclusivity and unity, and designed digital onboarding content for internal training tools.