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I’m Reagan Payne, a marketing strategist who loves turning research into high-converting campaigns. I’ve led brand development, positioning, and full-funnel execution across paid and organic channels, combining creative direction with performance analysis to continuously improve results. Throughout my career, I’ve built and managed end-to-end marketing efforts—from pitch decks and messaging to SEO content, email lifecycle campaigns, and digital advertising. I’m especially energized by data-driven creativity, cross-functional collaboration, and delivering practical outcomes like reduced cost per conversion, faster production timelines, and measurable growth in traffic and sales.…I’m Reagan Payne, a marketing strategist who loves turning research into high-converting campaigns. I’ve led brand development, positioning, and full-funnel execution across paid and organic channels, combining creative direction with performance analysis to continuously improve results. Throughout my career, I’ve built and managed end-to-end marketing efforts—from pitch decks and messaging to SEO content, email lifecycle campaigns, and digital advertising. I’m especially energized by data-driven creativity, cross-functional collaboration, and delivering practical outcomes like reduced cost per conversion, faster production timelines, and measurable growth in traffic and sales.

Reagan Payne

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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I’m Reagan Payne, a marketing strategist who loves turning research into high-converting campaigns. I’ve led brand development, positioning, and full-funnel execution across paid and organic channels, combining creative direction with performance analysis to continuously improve results. Throughout my career, I’ve built and managed end-to-end marketing efforts—from pitch decks and messaging to SEO content, email lifecycle campaigns, and digital advertising. I’m especially energized by data-driven creativity, cross-functional collaboration, and delivering practical outcomes like reduced cost per conversion, faster production timelines, and measurable growth in traffic and sales.…I’m Reagan Payne, a marketing strategist who loves turning research into high-converting campaigns. I’ve led brand development, positioning, and full-funnel execution across paid and organic channels, combining creative direction with performance analysis to continuously improve results. Throughout my career, I’ve built and managed end-to-end marketing efforts—from pitch decks and messaging to SEO content, email lifecycle campaigns, and digital advertising. I’m especially energized by data-driven creativity, cross-functional collaboration, and delivering practical outcomes like reduced cost per conversion, faster production timelines, and measurable growth in traffic and sales.

Available to hire

I’m Reagan Payne, a marketing strategist who loves turning research into high-converting campaigns. I’ve led brand development, positioning, and full-funnel execution across paid and organic channels, combining creative direction with performance analysis to continuously improve results.

Throughout my career, I’ve built and managed end-to-end marketing efforts—from pitch decks and messaging to SEO content, email lifecycle campaigns, and digital advertising. I’m especially energized by data-driven creativity, cross-functional collaboration, and delivering practical outcomes like reduced cost per conversion, faster production timelines, and measurable growth in traffic and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelancer at Various clients

December 1, 2025 - Present

Strategize and execute end-to-end marketing efforts for SaaS, healthcare, hospitality, market intelligence, and more. Provide services including copywriting, data analysis, research, website and landing page creation, collaborations, creative asset development, video and podcast production, traditional and digital advertising, and social media management. Clients include Sk oop Signage, New York Eats Here, Fit For Me, Averentis, and others (as listed).

Communications Leader at Fusion Now

November 1, 2025 - November 1, 2025

Reduced cost per conversion by 80% (and counting); consulted on 200+ weekly creative assets; managed high-value industry PR and B2B relationships; led teams across 3 departments to cut production costs by 50%.

Communications Lead at Fusion Now

November 1, 2025 - November 1, 2025

Reduced cost per conversion by 80% (and counting). Consulted on 200+ weekly creative assets. Managed high-value industry PR + B2B relationships. Led teams of 8+ across 3 departments to cut production costs by 50%.

Marketing Partner at The Success Smith

May 1, 2024 - November 26, 2025

Strategized and executed entire high revenue funnel generation funnels. Improved overall user experience (increasing sales conversion rates by 40%). Resolved technical and creative road blocks swiftly to maintain GTM momentum.

Communications Lead at Fusion Now Industries

November 1, 2021 - December 1, 2025

Led communications across multiple verticals (Oil & Gas, Luxury Charters, Home Improvement, IT, Hospital, Recruiting, and more). Reduced cost per conversion by 80% through B2B recruiting strategy, developed 200+ weekly creative assets, and managed cross-department teams (8+ people across 3 departments) to cut productio n costs by 50%. Consulted on and executed multi-channel marketing and creative operations.

Marketing Communications / Communications Lead (Marketing team roles including SEO and editorial management) at Reagan Payne Marketing (indicated via Right/consulting/editor roles)

November 1, 2020 - November 1, 2021

Editor and managed editorial workflows, reducing errors to 0% within 90 days. Spearheaded SEO content strategies that increased site traffic by 40% and increased sales conversions by 25% versus non-participating executives. Also developed promotional events, sales, and convention appearances; created engaging advertisements for both traditional and digital platforms; increased monthly revenue by 30% and built inventory-based sales strategies.

Marketing Manager at All Fired Up

November 1, 2020 - November 1, 2020

Increased monthly revenue by 30%; created sales strategies for stocked products; organized promotional events and coordinated traditional and digital advertising.

Lead Marketing Strategist at Fox Sports (NASCAR)

August 1, 2019 - August 1, 2019

Sold $1M Coca-Cola 600 campaign to C-suite board. Conducted primary and secondary research to develop project strategies.

Marketing Manager at All Fired Up

June 1, 2018 - November 1, 2020

Increased monthly revenue by 30% by creating sales strategies for stocked products based on surplus. Organized promotional events, sales, and convention appearances, and developed engaging advertisements for both traditional and digital platforms.