I’m Evo Heyning, a media technology executive and interactive producer building immersive XR experiences, AI workflows, and civic technology. Over the past 25 years, I’ve created and led production, R&D, and live interactive programs—ranging from WebXR events and multimodal storytelling to AI-assisted film and worldbuilding—while partnering with major public and private organizations. I’m the founder and CEO of Realitycraft, where I’m building XRGuide, a curated discovery engine indexing thousands of open immersive web experiences under ethical standards. I also co-founded the Open Metaverse Interoperability Group, help shape XR and interoperability best practices through the XR Guild, and authored Promptcraft to give creative teams a practical framework for generative media collaboration.…

Evo Heyning

I’m Evo Heyning, a media technology executive and interactive producer building immersive XR experiences, AI workflows, and civic technology. Over the past 25 years, I’ve created and led production, R&D, and live interactive programs—ranging from WebXR events and multimodal storytelling to AI-assisted film and worldbuilding—while partnering with major public and private organizations. I’m the founder and CEO of Realitycraft, where I’m building XRGuide, a curated discovery engine indexing thousands of open immersive web experiences under ethical standards. I also co-founded the Open Metaverse Interoperability Group, help shape XR and interoperability best practices through the XR Guild, and authored Promptcraft to give creative teams a practical framework for generative media collaboration.…

Available to hire

I’m Evo Heyning, a media technology executive and interactive producer building immersive XR experiences, AI workflows, and civic technology. Over the past 25 years, I’ve created and led production, R&D, and live interactive programs—ranging from WebXR events and multimodal storytelling to AI-assisted film and worldbuilding—while partnering with major public and private organizations.

I’m the founder and CEO of Realitycraft, where I’m building XRGuide, a curated discovery engine indexing thousands of open immersive web experiences under ethical standards. I also co-founded the Open Metaverse Interoperability Group, help shape XR and interoperability best practices through the XR Guild, and authored Promptcraft to give creative teams a practical framework for generative media collaboration.

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Language

English
Fluent

Work Experience

Prompt Engineering Producer (consulting producer) at CHAPTR
March 1, 2023 - October 1, 2023
Consulted on White Mirror and a family storytelling app. Engineered a custom multimodal prompt framework integrating LLM logic into traditional film pipelines.
Producer, Arts Executive at Holo Art
February 1, 2023 - November 1, 2025
Produced and curated art exhibitions with multimedia artists working across creative, scientific, and emerging technology practice. Premiered the collective’s book Lumina Interfaces at CERN Innovation in November 2025.
CEO at Playable Agency / Realitycraft
September 1, 2022 - September 1, 2022
Led a multi-disciplinary team to create innovative virtual events and immersive campaigns, translating business insights into AI-infused digital media solutions. Collaborated with C-level executives to define strategy, oversaw budgets and timelines, mentored teams, and continuously updated the AI tool landscape to support scalable, hyperscale workflows.
CEO, Producer, AI Strategy and Leadership at Realitycraft
September 1, 2022 - November 25, 2025
CEO and producer leading AI-driven XR initiatives for diverse clients including government agencies and international media networks. Designed and deployed XR products by integrating AI with cloud-based solutions to enhance real-time decision-making and creative workflows. Directed award-winning concept design, storytelling, music video production, and rapid prototyping of new offerings. Built cross-disciplinary teams, managed partnerships, and advanced lightweight AI workflows while exploring data modernization and responsible AI practices.
Vice President, Board of Directors at XR Guild
June 1, 2022 - Present
Helped set ethical standards for XR and AI through a nonprofit collective defining best practices for responsible development, including an AI ethics library for practitioners. Advised standards and interoperability efforts related to an accessible community-driven spatial web.
Co-Founder (co-chair through W3C Metaverse Interoperability Community Group) at Open Metaverse Interoperability Group (OMI)
January 1, 2020 - January 1, 2023
Co-founded OMI in 2020 and co-chaired the W3C Metaverse Interoperability Community Group through 2023. Ran weekly open-source sprints on XR interoperability, including co-development of standards and extensions for social virtual worlds. Convened competing companies around shared approaches to 3D interoperability and open immersive web standards.
Founder and Chief Executive Officer at Realitycraft
November 1, 2019 - Present
Created and launched XRGuide, a curated discovery engine for the open immersive web indexing 1,600+ experiences/apps/worlds from 500+ creators. Authored a curation methodology with portable structured metadata and creator self-service claiming under XR Guild ethical standards. Authored Promptcraft, producing practical guidance for creative AI collaboration and workflows. Produced 500+ hours of live and interactive virtual events since 2020 and developed XR resiliency and multiverse storytelling projects including PHOENIX and Robins Hood. Built VJAM, a browser-based participatory tool for real-time audience control of live visuals, and taught AI/XR media workflows to agencies and public organizations.
Co-Founder, Strategist at Toyshoppe Systems
September 1, 2019 - September 1, 2019
Co-founded a practical worldbuilding FX effects firm blending fabrication, engineering, and marketing with rapid prototyping. Researched and expanded AI tool applications, negotiated with clients and vendors to optimize costs, guided product development, and built partnerships to grow brand reach in film and themed experiences.
CMO, Innovation Coach at OpenExo
June 1, 2019 - June 1, 2019
Directed innovation initiatives across global partners, building strategic relationships and delivering AI-powered prototypes. Led teams to create tech-enabled campaigns, conducted market trend analyses, and facilitated innovation sprints and hands-on AI prompt development with an emphasis on responsible AI practices.
Chief Movement Officer at OpenExO
January 1, 2018 - January 1, 2019
Led consulting in AI, XR, and strategic design for new IP and new business lines across startups, government, and NGOs. Served as a certified sprint coach and consultant supporting innovation initiatives.
Certified Consultant and Sprint Coach at ExO Works
January 1, 2015 - January 1, 2019
Ran innovation sprints for cities and Fortune 500 partners, facilitating teams with no reporting line over participants. Directed smart city sprints in Miami and Medellín on multimodal transit, sensor networks, and energy sharing systems; facilitated bilingually across technical, commercial, and civic stakeholders.
Lead Interactive Producer at Get Covered, Affordable Care Act launch
January 1, 2013 - January 1, 2014
Ran social media, early AI, and live broadcast integrations across a $20M national enrollment campaign with the White House as a decision-making stakeholder. Produced a six-hour live broadcast from YouTube studios with celebrity participation and built workflows integrating social distribution, algorithmic feeds, AI curation, and sentiment analysis for real-time broadcast. Campaign reached 7M+ people and won Ad Age Campaign of the Year in 2014.
Interactive Producer at TechSoup
August 1, 2012 - August 1, 2012
Produced and managed interactive media projects by integrating AI tools and workflow design best practices. Coordinated end-to-end project management, content development, design, and programming for digital experiences across video, apps, games, and VR, while tracking performance and optimizing resource use.
Interactive Producer at US Department of State, Office of Innovative Engagement
January 1, 2009 - January 1, 2010
Produced the first livestreamed virtual world events for the White House and State Department, convening global leaders on presidential initiatives inside 3D environments. Co-wrote social media policies for international diplomacy used as a reference framework for government communications.
Producer, Network Culture Project at USC Annenberg School for Communication and Journalism
January 1, 2008 - January 1, 2010
Delivered a MacArthur Foundation funded research initiative studying public good created inside virtual worlds, published as Visions of Global Justice. Produced 2009 convenings inside mixed reality platforms aligning worldbuilding and creative leaders around social impact work spanning accessibility to indigenous diaspora connection.
Interactive Producer at TechSoup Global
January 1, 2007 - January 1, 2012
Expanded community engagement for 200,000+ nonprofit organizations, producing 100+ mixed reality events and interactive web shows. Served as inaugural technical lead for social XR initiatives and secured millions in funding for civic causes through participatory media strategies.
Co-Founder at Toyshoppe Systems
January 1, 2007 - January 1, 2021
Co-founded a practical effects and R&D fabrication studio serving major studio features, touring shows, theme parks, and location-based entertainment, plus new product R&D for AR/XR/VR companies. Built and advised the team creating elements for 100+ media features. Owned strategy, partnerships, external communications, budgeting, and procurement across production categories, including managing vendor/fabrication networks under NDA constraints.

Education

Bachelor of Arts at Eastern Nazarene College
January 1, 1993 - January 1, 1998
Graduate Student Program, Tech/AI focus at Singularity University
January 1, 2012 - January 1, 2012
Graduate Studies Program (Singularity University) at Singularity University
January 1, 2012 - September 17, 2026
Graduate coursework at USC Annenberg and University of Rhode Island
January 11, 2030 - September 17, 2026
Bachelor of Arts at Eastern Nazarene College
January 1, 1998 - September 17, 2026

Qualifications

ExO Consultant/Strategist
January 11, 2030 - November 25, 2025
Design Leadership: Design Science Studio (DSS/Buckminster Fuller Institute)
January 11, 2030 - November 25, 2025
AI Ethics in Production: XR Guild; Guild Library Curator
January 11, 2030 - November 25, 2025
Certified Consultant and Sprint Coach
January 1, 2015 - September 17, 2026

Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Professional Services, Software & Internet, Healthcare
    Digital Transformation for Interoperable Web Experiences
    Summary of the last 20 years of work on AI & XR, interoperability, immersive web futures including future of portals and strategies for connecting VR worlds on the web…