Muhandiramge Don Prashan Reaphel Ashinth
Available to hire
I am a digital marketing professional with 7 years of experience, specializing in strategic campaign execution that drives brand visibility, lead generation, and revenue growth. Having worked across diverse industries like airlines, e-commerce, education, hospitality, smart home, and construction, I am passionate about learning and thrive in multicultural environments.
I enjoy collaborating with clients to craft engaging, brand-consistent content and using analytical tools to optimize campaign performance. I am dedicated to delivering measurable results and continually staying up-to-date with emerging trends and best practices in digital marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Sinhala, Sinhalese
Fluent
Work Experience
Digital Marketing Consultant - Freelancer
September 1, 2023 - PresentDeveloped and managed social media strategies and campaigns for clients across various industries, including airlines, e-commerce, education, hospitality, smart home and construction. Managed monthly budgets of up to $10,000 while achieving key performance indicators (KPIs) such as CTR, AOV, and ROAS. Collaborated with clients to create engaging and brand-consistent content, increasing user engagement, conversions, and lead generation. Utilized analytical tools like Google Analytics, SEMrush, Facebook Insights to monitor and adjust strategies. Prepared reports and provided actionable insights to clients.
Social media ads Specialist at Tastebuds Gifts (A & S Group Holdings PTY LTD)
September 30, 2023 - July 18, 2025Developed, implemented and managed social media strategies and campaigns handling 5 Facebook and Instagram ad accounts. Defined and achieved KPIs including CTR, AOV, and ROAS. Coordinated with developers, content writers, and designers to ensure brand-consistent and informative content. Used analytical tools for performance monitoring and evaluation. Managed schedules and budgets exceeding $10,000 monthly. Regularly prepared reports and recommended strategy adjustments. Developed social influencer programs to increase sales and brand awareness. Presented recommendations directly to the CEO.
Digital Marketing Specialist at ROKWA Marketing Agency Ltd
March 31, 2022 - July 18, 2025Conducted advertising trends and competitor analysis for 3-5 clients per project. Implemented pixel tracking, conversion optimization, and multi-funnel tracking. Set up, managed and optimized PPC campaigns for 2-3 clients from the USA. Collaborated with content team to develop engaging digital content. Monitored KPIs and performed regular data analysis to identify trends and improvement areas. Managed schedules and budgets exceeding $1,500 per client. Presented reports and recommendations weekly and monthly directly to the CEO.
Campaign manager and community Representative at Fit Fun Life Ltd
February 28, 2021 - July 18, 2025Published, monitored, and managed digital campaigns daily on Facebook and Instagram. Coordinated with followers regularly. Designed marketing campaigns focused on lead generation and customer acquisition. Ensured content accuracy and brand adherence. Oversaw content quality produced by copywriters and designers. Scheduled online events and podcasts, publishing content weekly/monthly. Engaged with related groups daily by sharing content and responding to posts.
Performance Digital Marketing at Reap Digital Pvt Ltd
December 31, 2019 - July 18, 2025Executed and monitored e-commerce campaigns on Facebook and Instagram for clients from India, Sri Lanka, and Pakistan. Created weekly and monthly campaign reports covering key KPIs like CR, CTR, AOV, and spend. Tracked campaigns using Google Analytics to inform digital marketing strategies based on data. Achieved revenue growth of 12% quarter over quarter for 5-10 business clients. Managed online marketing budget allocations exceeding $5,000 per client and coordinated weekly client meetings.
Marketing Officer at Associated Motor Ways (Capital Leasing Pvt Ltd)
September 30, 2015 - July 18, 2025Responsibilities related to marketing operations at Associated Motor Ways (Capital Leasing Pvt Ltd).
Marketing Executive at Ceylinco Insurance Pvt Ltd
December 31, 2013 - July 18, 2025Responsibilities related to marketing operations at Ceylinco Insurance Pvt Ltd.
Digital Marketing Consultant - Freelancer
September 1, 2023 - PresentDeveloped and managed social media strategies and campaigns for clients across various industries including airlines, e-commerce, education, hospitality, smart home, and construction. Managed monthly budgets of up to $10,000 while achieving key KPIs such as CTR, AOV, and ROAS. Collaborated with clients to create engaging, brand-consistent content, increasing user engagement, conversions, and lead generation. Utilized analytical tools like Google Analytics, SEMrush, and Facebook Insights to monitor performance and provide data-driven recommendations. Prepared weekly/monthly reports and actionable insights for clients.
Social Media Ads Specialist at Tastebuds Gifts (A & S Group Holdings PTY LTD) - Victoria, Australia
September 30, 2023 - July 18, 2025Developed, implemented, and managed social media strategies and campaigns across 5 Facebook and Instagram ad accounts. Defined and achieved important KPIs like CTR, AOV, and ROAS. Collaborated with developers, content writers, and designers to ensure content was informative and brand appealing. Managed budgets over $10,000 monthly. Prepared weekly/monthly reports and recommended adjustments to social media marketing strategies. Developed and managed social influencer programs to increase sales and brand awareness. Presented recommendations and reports to the CEO.
Digital Marketing Specialist at ROKWA Marketing Agency Ltd - United States, Georgia
March 31, 2022 - July 18, 2025Conducted research on advertising trends and competitors. Handled pixel implementation, conversion optimization, and multi-funnel tracking. Set up, managed, published content, and optimized PPC campaigns for 2-3 clients from the USA. Collaborated with content teams to develop relevant digital content, increasing engagement and brand loyalty. Monitored KPIs and analyzed data to identify trends and improvement areas. Managed schedules and budgets over $1,500 per client. Presented recommendations and reports to the company's CEO regularly.
Campaign Manager and Community Representative at Fit Fun Life Ltd - London, GB
February 28, 2021 - July 18, 2025Published, monitored, and managed 1-2 digital campaigns daily on Facebook and Instagram. Coordinated and messaged followers regularly. Developed marketing campaigns aimed at lead generation and acquiring 3-5 customers weekly. Ensured content accuracy and brand consistency. Oversaw quality of content created by copywriters and designers. Scheduled online events, podcasts, and content publishing on a regular basis. Engaged actively in related groups by sharing content and replying to posts.
Performance Digital Marketing at Reap Digital Pvt Ltd - Sri Lanka
December 31, 2019 - July 18, 2025Executed and monitored e-commerce campaigns on Facebook and Instagram for 5-10 clients from India, Sri Lanka, and Pakistan. Created weekly and monthly reports covering main KPIs such as CR, CTR, AOV, and spend. Used Google Analytics to track campaigns and produce digital marketing strategies based on statistical data. Achieved 12% quarterly revenue growth for business clients by implementing digital marketing solutions. Managed online marketing budget allocation of $5,000+ per client and coordinated weekly client meetings.
Marketing Officer at Associated Motor Ways (Capital Leasing Pvt Ltd) - Sri Lanka
September 30, 2015 - July 18, 2025Marketing responsibilities at Capital Leasing Pvt Ltd with details not specifically described in the resume.
Marketing Executive at Ceylinco Insurance Pvt Ltd - Sri Lanka
December 31, 2013 - July 18, 2025Performed marketing tasks at Ceylinco Insurance Pvt Ltd, details not specifically described in the resume.
Education
Bachelor of Business Administration at Liverpool John Moores university
February 5, 2018 - October 15, 2018Bachelor of Business Administration at Liverpool John Moores University
January 1, 2016 - December 31, 2018GCE A Level at St Joseph’s College Colombo
January 1, 2011 - December 31, 2012GCE O Level at St.Peter’s College Colombo
January 1, 2008 - December 31, 2009Bachelor of Business Administration (Hons) at Liverpool John Moores University, United Kingdom
January 1, 2016 - December 31, 2018GCE A Level at St Joseph’s College, Colombo, Sri Lanka
January 1, 2011 - December 31, 2012GCE O Level at St. Peter’s College, Colombo, Sri Lanka
January 1, 2008 - December 31, 2009Qualifications
ACIM ( Charted Institute of Marketing )
February 15, 2016 - October 15, 2018ACIM-Charted Institute of Marketing (CIM) Associate Chartered Marketer Level 7
January 1, 2016 - December 31, 2018The City and Guilds of London Institute-Certificate in Principal of Marketing
January 1, 2013 - December 31, 2014Google Ads Search Certification
January 11, 2030 - July 18, 2025Google Ads Display Certification
January 11, 2030 - July 18, 2025Google Ads Video Certification
January 11, 2030 - July 18, 2025Google Analytics Certification
January 11, 2030 - July 18, 2025Google Ads Fundamentals
January 11, 2030 - July 18, 2025Hubspot-Social Media Certified
January 11, 2030 - July 18, 2025Master in Digital Marketing and Business, Max Business School
January 1, 2021 - December 31, 2022ACIM-Charted Institute of Marketing (CIM) - Associate Charted Marketer
January 1, 2016 - December 31, 2018Certificate in Principal of Marketing - The City and Guilds of London Institute
January 1, 2013 - December 31, 2014Google Ads Search Certification
January 1, 2022 - December 31, 2023Google Ads Display Certification
January 1, 2022 - December 31, 2023Google Ads Video Certification
January 1, 2022 - December 31, 2023Google Analytics Certification
January 1, 2022 - December 31, 2023Google Ads Fundamentals
January 1, 2022 - December 31, 2023HubSpot Social Media Certified
January 1, 2022 - December 31, 2023Master in Digital Marketing and Business - Max Business School
January 1, 2021 - December 31, 2022Industry Experience
Consumer Goods, Education, Financial Services, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Transportation & Logistics, Retail, Real Estate & Construction, Professional Services
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