Hi, I’m Reaya Jones, a graphic designer and marketing specialist who loves turning business goals into cohesive visual stories. With 7 years of experience, I help brands build strong identities and data-driven campaigns that boost engagement and growth. My toolkit includes Adobe Creative Suite, Canva, and Figma, along with expertise in social media strategy and end-to-end project management. I thrive in collaborative environments and enjoy delivering on-brand visuals that resonate with audiences and drive measurable results.

Reaya Jones

Hi, I’m Reaya Jones, a graphic designer and marketing specialist who loves turning business goals into cohesive visual stories. With 7 years of experience, I help brands build strong identities and data-driven campaigns that boost engagement and growth. My toolkit includes Adobe Creative Suite, Canva, and Figma, along with expertise in social media strategy and end-to-end project management. I thrive in collaborative environments and enjoy delivering on-brand visuals that resonate with audiences and drive measurable results.

Available to hire

Hi, I’m Reaya Jones, a graphic designer and marketing specialist who loves turning business goals into cohesive visual stories. With 7 years of experience, I help brands build strong identities and data-driven campaigns that boost engagement and growth.

My toolkit includes Adobe Creative Suite, Canva, and Figma, along with expertise in social media strategy and end-to-end project management. I thrive in collaborative environments and enjoy delivering on-brand visuals that resonate with audiences and drive measurable results.

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Language

English
Fluent

Work Experience

Marketing Associate & Graphic Designer at The K Spot – MD
February 28, 2023 - July 8, 2025
Designed print and digital marketing assets including flyers, newsletters, and logos with precise attention to typography and branding consistency. Managed multiple projects simultaneously under tight deadlines, ensuring timely delivery of quality designs. Created trend-driven social media content that increased user interaction and brand awareness. Executed email and SMS marketing campaigns with custom visuals to boost click-through rates. Collaborated closely with marketing and sales teams to align messaging and visual identity.
Social Media Manager at NMCRC – Black & Latino Economics 2020 Summit
December 31, 2020 - July 8, 2025
Developed and scheduled daily visuals and content for platforms including Instagram, Facebook, and Twitter. Maintained cohesive branding throughout the campaign, increasing online visibility for a major virtual event. Created engaging designs that drove attendance and user engagement.
Social Media Manager & Content Creator at Healing Mind Wellness – MD
January 31, 2021 - July 8, 2025
Produced custom graphics and videos aligned with brand identity and wellness messaging. Used performance metrics to refine and improve visual content strategy. Boosted brand reach by creating scroll-stopping and relevant visual media.
Senior Sales Associate at Harbor Freight Tools – MD
August 31, 2024 - July 8, 2025
Led in-store marketing through creation and setup of localized visual displays. Trained team members on effective product presentation and enhancing customer experience. Delivered excellent customer service across multiple communication channels.
Barista & Social Media Support at SIPS Caffeine Bar – UT
February 28, 2022 - July 8, 2025
Generated quick-turn social content to promote events and store specials. Managed customer orders efficiently during busy periods. Assisted in developing and maintaining the café's visual presence online.
Marketing Associate & Graphic Designer at The K Spot
February 1, 2023 - February 1, 2023
Conceptualized and executed a full suite of promotional assets (logos, newsletters, digital ads) that established a consistent and professional brand identity. Authored and deployed targeted email and SMS campaigns, resulting in a 15% increase in open rates and a 10% improvement in customer retention. Produced high-quality, on-brand visual content for social media, growing the follower base by over 500 and significantly increasing brand awareness. Managed multiple design projects from concept to completion, ensuring deadlines were met and brand standards were upheld.
Freelance Graphic Designer & Social Media Strategist at Various Clients
January 1, 2021 - January 1, 2021
Developed social media strategy and created a library of 50+ branded graphics for a wellness practice, increasing follower growth by 30% in 3 months. Executed a comprehensive social media plan for a virtual summit, creating daily content that contributed to a 20% increase in registrations. Analyzed engagement metrics to refine content strategy and maximize visibility for all clients.
Senior Sales Associate at Harbor Freight Tools
January 1, 2024 - January 1, 2024
Supported store sales through customer service, merchandising, and product knowledge; collaborated with team to achieve store goals and maintain brand standards.
Barista at SIPS Caffeine Bar
January 1, 2021 - January 1, 2021
Delivered fast, friendly service in a high-volume environment, prepared beverages to standard recipes, and assisted with cafe operations as needed.

Education

B.A. in Digital Media at Community College of Baltimore County (CCBC)
January 11, 2030 - July 8, 2025
Graphic Design Specialization Certificate at California Institute of the Arts (Coursera)
January 1, 2025 - November 11, 2025
Bachelor of Digital Media at Community College of Baltimore County (CCBC)
January 11, 2030 - November 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Education, Software & Internet