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I’m a freelance marketer with a strong passion for all things social. I specialise in uncovering the 'why' behind social media — using insight, purpose and strategy to create content that genuinely resonates with audiences. Social platforms and online communities fascinate me, and I’m excited to use my experience to educate, guide and inspire the people I work with to better understand their content, their community and their long-term strategy. I am warm, open and easy to work with — so you can trust we’ll build a collaborative, fun and transformative relationship for your business or personal brand. The link to my portfolio - _Website not available. Sign in: https://www.twine.net/signup_…I’m a freelance marketer with a strong passion for all things social. I specialise in uncovering the 'why' behind social media — using insight, purpose and strategy to create content that genuinely resonates with audiences. Social platforms and online communities fascinate me, and I’m excited to use my experience to educate, guide and inspire the people I work with to better understand their content, their community and their long-term strategy. I am warm, open and easy to work with — so you can trust we’ll build a collaborative, fun and transformative relationship for your business or personal brand. The link to my portfolio - _Website not available. Sign in: https://www.twine.net/signup_

Rebecca Kitson

Social Media Manager, Community Manager, Marketing Strategist, +4

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I’m a freelance marketer with a strong passion for all things social. I specialise in uncovering the 'why' behind social media — using insight, purpose and strategy to create content that genuinely resonates with audiences. Social platforms and online communities fascinate me, and I’m excited to use my experience to educate, guide and inspire the people I work with to better understand their content, their community and their long-term strategy. I am warm, open and easy to work with — so you can trust we’ll build a collaborative, fun and transformative relationship for your business or personal brand. The link to my portfolio - _Website not available. Sign in: https://www.twine.net/signup_…I’m a freelance marketer with a strong passion for all things social. I specialise in uncovering the 'why' behind social media — using insight, purpose and strategy to create content that genuinely resonates with audiences. Social platforms and online communities fascinate me, and I’m excited to use my experience to educate, guide and inspire the people I work with to better understand their content, their community and their long-term strategy. I am warm, open and easy to work with — so you can trust we’ll build a collaborative, fun and transformative relationship for your business or personal brand. The link to my portfolio - _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a freelance marketer with a strong passion for all things social. I specialise in uncovering the ‘why’ behind social media — using insight, purpose and strategy to create content that genuinely resonates with audiences.

Social platforms and online communities fascinate me, and I’m excited to use my experience to educate, guide and inspire the people I work with to better understand their content, their community and their long-term strategy. I am warm, open and easy to work with — so you can trust we’ll build a collaborative, fun and transformative relationship for your business or personal brand.

The link to my portfolio - Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media and Community Manager at Nestlé UK & I

December 31, 2022 - December 31, 2022

Managed social channels; developed social strategy with a focus on TikTok; led community management and audience engagement.

Round Creative Digital Channels Manager at Nestlé

January 1, 2023 - January 1, 2023

Managed digital channels; delivered campaigns; collaborated with internal teams; supported corporate campaigns.

Digital Channels Manager at Nestlé UK & I

January 1, 2025 - January 1, 2025

Led digital channel strategy; launched and grew the Nestlé UK & I TikTok presence; managed a team; executed integrated digital campaigns; crisis communications support.

Digital Channels Manager at Nestlé UK & I

January 1, 2023 - November 14, 2025

Led digital channel strategy for Nestlé UK & I. Delivered channel prioritisation and best-practice frameworks. Owned TOV across internal and external channels. Launched and grew the Nestlé UK & I TikTok presence. Managed and developed a team of three. Executed integrated digital campaigns. Optimised paid social performance and spend. Led digital communications during crises. Drove creative direction for TikTok, Instagram and LinkedIn.

Content Writer at WMG Agency (IDHL Group)

December 31, 2022 - December 31, 2022

Managed social channels for eight major clients. Delivered content audits and competitor analyses. Produced SEO content achieving quality scores up to 91. Created and managed social media content across multiple platforms. Led and supported team members to deliver high-quality output. Wrote content for brands including Hammonds, 118 188, Card Factory and other large clients.

Marketing + Outreach Coordinator at Adhesive Theatre

December 31, 2020 - December 31, 2020

Led outreach and engagement initiatives, organised and managed live promotional events. Created and managed content for company social media channels. Coordinated with internal and external stakeholders. Managed and supported a team of 10.

Marketing Internship at IDHL Group / WMG Agency

January 1, 2019 - January 1, 2019

Supported marketing campaigns and content creation.

Digital Channels Manager at Nestlé

January 1, 2023 - November 14, 2025

Led digital channel strategy for Nestlé UK & I, defining channel priorities and best-practice frameworks. Owned the tone of voice across internal and external channels. Launched and grew the Nestlé UK & I TikTok presence. Managed a three-person team, executed integrated campaigns, and optimized paid social performance. Led digital communications during crises and guided creative direction for TikTok, Instagram and LinkedIn.

Content Writer at WMG Agency (IDHL Group)

December 31, 2023 - December 31, 2023

Managed accounts for eight major clients, delivered content audits and competitor analyses, and produced SEO content achieving quality scores up to 91. Created and managed social media content across multiple platforms and led a team to deliver high-quality output. Wrote content for brands including Hammonds, 118 188, Card Factory and other large clients.

Marketing + Outreach Coordinator at Adhesive Theatre

December 31, 2022 - December 31, 2022

Coordinated marketing and outreach efforts for theatre productions, created promotional content, organised live promotional events, and collaborated with internal and external stakeholders to raise awareness.

Content Writer at WMG Agency (IDHL Group)

January 1, 2018 - January 1, 2019

Wrote and maintained website content; supported the development of corporate campaigns; collaborated with corporate comms, consumer engagement, brand and social teams.

Marketing Internship / Marketing + Outreach Coordinator at Adhesive Theatre

January 1, 2018 - January 1, 2019

Marketing internship with outreach activities; led an outreach day for 100+ school children in Leeds; organized and managed live promotional events; created and managed content for company social media channels; coordinated with internal and external stakeholders; managed a team of 10.

Social Media Manager at Nestlé UK & I

January 1, 2022 - January 1, 2023

Managed social channels for Nestlé UK & I; developed social strategy with a focus on TikTok; created content across key platforms; led community management and engagement; wrote and maintained website content; supported corporate campaigns; collaborated with corporate comms, consumer engagement, brand and social teams.

Digital Channels Manager / Social Media Lead at Nestlé UK & I

January 1, 2023 - Present

Led digital channel strategy for Nestlé UK & I; channel prioritisation and best-practice frameworks; owned tone of voice across internal and external channels; launched and grew the Nestlé UK & I TikTok presence; managed a team of three; executed integrated digital campaigns; wrote LinkedIn posts for thought leaders; led digital communications during crises; drove creative direction for TikTok, Instagram and LinkedIn.