Rebecca Evans

Producing all copy and driving content for a global luxury family travel platform, elevating brand presence and optimizing customer engagement. Led end-to-end content processes for site listings, blog posts and marketing materials; ensured consistency across platforms and alignment with brand guidelines. Directed the editorial strategy for The Playlist blog, commissioned high-quality content, and built a community of contributors and guest writers. Drove SEO and digital content initiatives, curated luxury property listings, and collaborated with PR, media and agencies to deliver integrated campaigns and increase bookings.

Led the content and copywriting for the Ford Retail Marketing team, developing brand identity and driving engagement across national retail sites. Created dynamic copy for print, digital and CRM materials; built a cohesive brand voice; partnered with cross-functional teams to optimize content strategy and improve customer journeys.

Delivering high-impact content for a diverse range of clients, from luxury e-commerce to high-end real estate developers and lifestyle publishers; developing SEO-optimized copy and marketing materials; establishing brand voice and maintaining consistency across channels.