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I'm a Copywriter with years of experience working for big brands such as John Lewis, Selfridges, Ford Retail and Ted Baker. I'm now working freelance with the luxury travel platform Kid & Coe, but available for additional freelance work. I've worked with marketing and digital teams, as well as creative in-house 'agencies', contributing to both offline and online projects: everything from email marketing, website content and SEO copy to brand guidelines, advertising campaigns and internal comms.…I'm a Copywriter with years of experience working for big brands such as John Lewis, Selfridges, Ford Retail and Ted Baker. I'm now working freelance with the luxury travel platform Kid & Coe, but available for additional freelance work. I've worked with marketing and digital teams, as well as creative in-house 'agencies', contributing to both offline and online projects: everything from email marketing, website content and SEO copy to brand guidelines, advertising campaigns and internal comms.

Rebecca Evans

Copywriter, Content Strategist, Merchandiser, +1

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I'm a Copywriter with years of experience working for big brands such as John Lewis, Selfridges, Ford Retail and Ted Baker. I'm now working freelance with the luxury travel platform Kid & Coe, but available for additional freelance work. I've worked with marketing and digital teams, as well as creative in-house 'agencies', contributing to both offline and online projects: everything from email marketing, website content and SEO copy to brand guidelines, advertising campaigns and internal comms.…I'm a Copywriter with years of experience working for big brands such as John Lewis, Selfridges, Ford Retail and Ted Baker. I'm now working freelance with the luxury travel platform Kid & Coe, but available for additional freelance work. I've worked with marketing and digital teams, as well as creative in-house 'agencies', contributing to both offline and online projects: everything from email marketing, website content and SEO copy to brand guidelines, advertising campaigns and internal comms.

Available to hire

I’m a Copywriter with years of experience working for big brands such as John Lewis, Selfridges, Ford Retail and Ted Baker. I’m now working freelance with the luxury travel platform Kid & Coe, but available for additional freelance work.

I’ve worked with marketing and digital teams, as well as creative in-house ‘agencies’, contributing to both offline and online projects: everything from email marketing, website content and SEO copy to brand guidelines, advertising campaigns and internal comms.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Editor & Content Director at Kid & Coe

June 1, 2019 - Present

Producing all copy and driving content for a global luxury family travel platform, elevating brand presence and optimizing customer engagement. Led end-to-end content processes for site listings, blog posts and marketing materials; ensured consistency across platforms and alignment with brand guidelines. Directed the editorial strategy for The Playlist blog, commissioned high-quality content, and built a community of contributors and guest writers. Drove SEO and digital content initiatives, curated luxury property listings, and collaborated with PR, media and agencies to deliver integrated campaigns and increase bookings.

Content Manager at Ford Retail

March 2, 2016 - September 16, 2025

Led the content and copywriting for the Ford Retail Marketing team, developing brand identity and driving engagement across national retail sites. Created dynamic copy for print, digital and CRM materials; built a cohesive brand voice; partnered with cross-functional teams to optimize content strategy and improve customer journeys.

Web Site Copy Producer at John Lewis

June 1, 2013 - September 16, 2025

Created compelling, customer-centric copy for the Women’s wear online division, driving sales performance and contributing to a seamless shopping experience. Led SEO-aligned product descriptions, category copy and email campaigns; collaborated with merchandising and UX teams to improve conversion and user experience.

Communications Writer at Selfridges

June 1, 2011 - September 16, 2025

Created high-impact internal and external communications for Selfridges London, driving employee engagement and reinforcing brand presence. Produced internal newsletters, print materials and intranet content; collaborated with Creative, Marketing and Events teams for promotional activities.

Copywriter at Ted Baker

December 1, 2009 - September 16, 2025

Created bold copy for this iconic retail brand, working with an in-house creative agency. Developed brand voice and on-brand messaging for Ted Baker marketing materials, in-store copy and product listings; supported cross-channel campaigns.

PR Executive at Spink PR & Halpern PR

January 1, 2007 - September 16, 2025

Crafted press releases and supported PR teams promoting luxury fashion and beauty brands; contributed to media outreach and brand coverage.

Copywriter at Freelance

March 1, 2016 - Present

Delivering high-impact content for a diverse range of clients, from luxury e-commerce to high-end real estate developers and lifestyle publishers; developing SEO-optimized copy and marketing materials; establishing brand voice and maintaining consistency across channels.