Available to hire
I help founder-led businesses turn scattered marketing activity into a focused growth engine.
I am a UK-based Fractional Head of Marketing and founder of RLH Marketing.
What I offer:
- 16+ years’ experience scaling founder-led challenger brands and global marketing leadership in B2B SaaS, tech, AI, DTC, and ecommerce spaces.
- Seasoned in building marketing teams and functions from the ground up - all systems, teams, and resources covering UK, EU, the US, and APAC.
- Proven track record in generating 8-figure revenues, reducing CAC and customer churn, and improving customer retention and satisfaction.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Work Experience
Interim Head of Marketing (Marketing Manager) at Wallpaperdirect.com
May 1, 2024 - October 1, 2025Directed brand and marketing strategy across the UK, US, EMEA and ROW for a high-value lifestyle eCommerce platform. Led and mentored a cross-functional team of 10 across brand, performance, social, partnerships, PR, and AI adoption. Hit £17m revenue targets, increased social conversions by 200%, and launched brand partnership campaigns with record sample sales.
Fractional Marketing Consultant at RLH Marketing
August 1, 2022 - PresentI partner with start-ups and scale-ups as a Fractional or Interim Head of Marketing, helping them:
- Diagnose gaps in their marketing structure, performance, or strategy.
- Build clear marketing roadmaps that align with revenue growth and investor goals.
- Strengthen team capability and marketing operations for scale.
Head of Global Marketing at Camlock Systems
September 1, 2017 - August 1, 2022Worked directly with the Founder at a technology and SaaS scale-up targeting complex mid-market and enterprise buying committees across global markets.
As a member of the senior leadership team, my role was to lead the global brand transformation, the GTM strategy, and internal cross-functional alignment.
Results: Increased revenue by 33%, built an international team of five from scratch (UK, US and APAC) to deploy GTM and integrated campaigns, delivering a £4m pipeline.
Launched a new app and SaaS management platform using insight-led positioning and messaging frameworks, securing £500k+ ARR for a flagship enterprise customer.
Established a structured voice-of-customer insights program, strengthening loyalty, building first-party data on market trends, and created a 3-year product development roadmap that reduced churn, payback periods, and sales cycle by 25%.
International PR & Marketing Manager at GoplasticPallets.com
July 1, 2016 - September 1, 2017Led international marketing strategy for a B2B and eCommerce distribution SME.
Launched a dual B2B and consumer commerce platform, increasing brand visibility and conversion rates by 30%.
Achieved 100% internal employee adoption of a new brand through structured stakeholder engagement training.
Produced video content translating complex product features, generating £900k and outperforming international awareness and acquisition targets by 65%.
Senior Account Executive at Pegasus (now Mind+Matter)
October 1, 2012 - July 1, 2016Delivered integrated PR, marketing and creative campaigns across healthcare, FMCG, beauty and lifestyle brands. Won multiple industry awards for insight-led partnership campaigns. Increased product sales by 500% through national media coverage and achieved sell-out performance with major retail partners nationwide. Achieved 100% new business pitch win rate through persuasive, data-backed insight and vision storytelling.
Education
Public Relations, BA Hons at University of Gloucestershire
July 1, 2026 - July 1, 2026Qualifications
Marketing Leadership & Management
October 1, 2022 - October 15, 2022Marketing Accelerator (UpWorld)
May 1, 2026 - June 24, 2026Industry Experience
Consumer Goods, Energy & Utilities, Healthcare, Manufacturing, Professional Services, Retail, Transportation & Logistics, Other, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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