I help founder-led businesses turn scattered marketing activity into a focused growth engine. I am a UK-based Fractional Head of Marketing and founder of RLH Marketing. What I offer: - 16+ years’ experience scaling founder-led challenger brands and global marketing leadership in B2B SaaS, tech, AI, DTC, and ecommerce spaces. - Seasoned in building marketing teams and functions from the ground up - all systems, teams, and resources covering UK, EU, the US, and APAC. - Proven track record in generating 8-figure revenues, reducing CAC and customer churn, and improving customer retention and satisfaction.

Rebecca Hardisty

I help founder-led businesses turn scattered marketing activity into a focused growth engine. I am a UK-based Fractional Head of Marketing and founder of RLH Marketing. What I offer: - 16+ years’ experience scaling founder-led challenger brands and global marketing leadership in B2B SaaS, tech, AI, DTC, and ecommerce spaces. - Seasoned in building marketing teams and functions from the ground up - all systems, teams, and resources covering UK, EU, the US, and APAC. - Proven track record in generating 8-figure revenues, reducing CAC and customer churn, and improving customer retention and satisfaction.

Available to hire

I help founder-led businesses turn scattered marketing activity into a focused growth engine.

I am a UK-based Fractional Head of Marketing and founder of RLH Marketing.

What I offer:

  • 16+ years’ experience scaling founder-led challenger brands and global marketing leadership in B2B SaaS, tech, AI, DTC, and ecommerce spaces.
  • Seasoned in building marketing teams and functions from the ground up - all systems, teams, and resources covering UK, EU, the US, and APAC.
  • Proven track record in generating 8-figure revenues, reducing CAC and customer churn, and improving customer retention and satisfaction.
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Language

Work Experience

Interim Head of Marketing (Marketing Manager) at Wallpaperdirect.com
May 1, 2024 - October 1, 2025
Directed brand and marketing strategy across the UK, US, EMEA and ROW for a high-value lifestyle eCommerce platform. Led and mentored a cross-functional team of 10 across brand, performance, social, partnerships, PR, and AI adoption. Hit £17m revenue targets, increased social conversions by 200%, and launched brand partnership campaigns with record sample sales.
Fractional Marketing Consultant at RLH Marketing
August 1, 2022 - Present
I partner with start-ups and scale-ups as a Fractional or Interim Head of Marketing, helping them: - Diagnose gaps in their marketing structure, performance, or strategy. - Build clear marketing roadmaps that align with revenue growth and investor goals. - Strengthen team capability and marketing operations for scale.
Head of Global Marketing at Camlock Systems
September 1, 2017 - August 1, 2022
Worked directly with the Founder at a technology and SaaS scale-up targeting complex mid-market and enterprise buying committees across global markets. As a member of the senior leadership team, my role was to lead the global brand transformation, the GTM strategy, and internal cross-functional alignment. Results: Increased revenue by 33%, built an international team of five from scratch (UK, US and APAC) to deploy GTM and integrated campaigns, delivering a £4m pipeline. Launched a new app and SaaS management platform using insight-led positioning and messaging frameworks, securing £500k+ ARR for a flagship enterprise customer. Established a structured voice-of-customer insights program, strengthening loyalty, building first-party data on market trends, and created a 3-year product development roadmap that reduced churn, payback periods, and sales cycle by 25%.
International PR & Marketing Manager at GoplasticPallets.com
July 1, 2016 - September 1, 2017
Led international marketing strategy for a B2B and eCommerce distribution SME. Launched a dual B2B and consumer commerce platform, increasing brand visibility and conversion rates by 30%. Achieved 100% internal employee adoption of a new brand through structured stakeholder engagement training. Produced video content translating complex product features, generating £900k and outperforming international awareness and acquisition targets by 65%.
Senior Account Executive at Pegasus (now Mind+Matter)
October 1, 2012 - July 1, 2016
Delivered integrated PR, marketing and creative campaigns across healthcare, FMCG, beauty and lifestyle brands. Won multiple industry awards for insight-led partnership campaigns. Increased product sales by 500% through national media coverage and achieved sell-out performance with major retail partners nationwide. Achieved 100% new business pitch win rate through persuasive, data-backed insight and vision storytelling.

Education

Public Relations, BA Hons at University of Gloucestershire
July 1, 2026 - July 1, 2026

Qualifications

Marketing Leadership & Management
October 1, 2022 - October 15, 2022
Marketing Accelerator (UpWorld)
May 1, 2026 - June 24, 2026

Industry Experience

Consumer Goods, Energy & Utilities, Healthcare, Manufacturing, Professional Services, Retail, Transportation & Logistics, Other, Media & Entertainment, Software & Internet