Rebecca Hardisty

Directed brand and marketing strategy across the UK, US, EMEA and ROW for a high-value lifestyle eCommerce platform. Led and mentored a cross-functional team of 10 across brand, performance, social, partnerships, PR, and AI adoption. Hit £17m revenue targets, increased social conversions by 200%, and launched brand partnership campaigns with record sample sales.

I partner with start-ups and scale-ups as a Fractional or Interim Head of Marketing, helping them: - Diagnose gaps in their marketing structure, performance, or strategy. - Build clear marketing roadmaps that align with revenue growth and investor goals. - Strengthen team capability and marketing operations for scale.

Worked directly with the Founder at a technology and SaaS scale-up targeting complex mid-market and enterprise buying committees across global markets. As a member of the senior leadership team, my role was to lead the global brand transformation, the GTM strategy, and internal cross-functional alignment. Results: Increased revenue by 33%, built an international team of five from scratch (UK, US and APAC) to deploy GTM and integrated campaigns, delivering a £4m pipeline. Launched a new app and SaaS management platform using insight-led positioning and messaging frameworks, securing £500k+ ARR for a flagship enterprise customer. Established a structured voice-of-customer insights program, strengthening loyalty, building first-party data on market trends, and created a 3-year product development roadmap that reduced churn, payback periods, and sales cycle by 25%.