Hi, I’m Rebecca Hedley—a solution-oriented marketing professional with extensive experience in content creation, user experience design, and eCommerce, focused on fit-for-purpose customer journeys. I enjoy turning complex goals into clear, actionable experiences that resonate with both B2B and B2C audiences. In my current role, I blend design thinking with practical execution across UX strategy, wireframes, copywriting, and analytics to deliver websites and campaigns that perform. I’m passionate about shaping customer journeys, driving online growth, and collaborating with cross-functional teams to bring ambitious ideas to life.

Rebecca Hedley

Hi, I’m Rebecca Hedley—a solution-oriented marketing professional with extensive experience in content creation, user experience design, and eCommerce, focused on fit-for-purpose customer journeys. I enjoy turning complex goals into clear, actionable experiences that resonate with both B2B and B2C audiences. In my current role, I blend design thinking with practical execution across UX strategy, wireframes, copywriting, and analytics to deliver websites and campaigns that perform. I’m passionate about shaping customer journeys, driving online growth, and collaborating with cross-functional teams to bring ambitious ideas to life.

Available to hire

Hi, I’m Rebecca Hedley—a solution-oriented marketing professional with extensive experience in content creation, user experience design, and eCommerce, focused on fit-for-purpose customer journeys. I enjoy turning complex goals into clear, actionable experiences that resonate with both B2B and B2C audiences.

In my current role, I blend design thinking with practical execution across UX strategy, wireframes, copywriting, and analytics to deliver websites and campaigns that perform. I’m passionate about shaping customer journeys, driving online growth, and collaborating with cross-functional teams to bring ambitious ideas to life.

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Work Experience

Marketing Manager at Titus Tekform Pty Ltd
June 1, 2016 - Present
eCommerce implementation; collateral design & production; website design & management; customer workflow visualisation; wireframing & prototyping; copywriting & technical writing; UX design & strategy; SEO & SEM campaigns; marketing strategy & budgeting; social & digital advertising; brand development; technical drawings & manuals; brand guidelines; product photography; audience segmentation; reporting & analytics.

Education

Graduate Certificate Full Stack Coding Bootcamp at Monash University
January 1, 2022 - January 1, 2023
Postgraduate Diploma Editing & Communications at University of Melbourne
January 1, 2014 - January 1, 2015
Bachelor of Arts Creative Writing & Media & Communications at University of Melbourne
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Professional Services, Software & Internet