Rebecca Shen
Hi, I’m Rebecca Shen—an adaptable and collaborative communications professional with a wide-ranging background spanning brand strategy, media production, and cross‑media storytelling.
About
Hi, I’m Rebecca Shen—an adaptable and collaborative communications professional with a wide-ranging background spanning brand strategy, media production, and cross‑media storytelling. I’ve worked across TV, radio, print, and digital platforms to help brands define their voice, craft engaging content, and execute media and content campaigns that deliver measurable impact. I excel at turning complex ideas into clear, compelling narratives and coordinating multi-channel initiatives from concept to execution.
I’m a curious, energetic team player who values continuous learning and disciplined execution. I thrive in fast-paced environments, enjoy mentoring others, and am always looking for ways to improve processes and outcomes. I’m excited to bring my creative energy, strategic mindset, and hands-on production experience to new challenges and broaden my professional horizons.
- 22 years' experience
- Joined April 2026
Languages
- ChineseFluent
- EnglishFluent
- FrenchIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Travel & Hospitality
Work experience· 12 roles
Lead end-to-end client engagements for ESG, DEI, and sustainability content on Bloomberg Green, including initial consultations, proposal support, and post-sale relationship management. Coordinate media resources and collaboration across channels, including WeChat official accounts, Bloomberg Businessweek reports, podcasts, and video content. Manage pre-ranking activities, event planning, on-site execution, post-event reviews, and ongoing client service.
Translate and narrate content for multiple YouTube channels (e.g., Bright Side, 123GO! FOOD, 123GO! School, Actually Happened) across 26 languages. Lead pre- and post-translation coordination, perform voice recording, and conduct preliminary editing; support the channel's global audience reach.
Built and established the department, planned and managed project budgets and objectives, oversaw daily operations, managed media relations and press releases, facilitated cross-department communication, and designed customized courses to help enterprises and schools develop talent. Coordinated overseas projects.
Education
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