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I am a senior communications and public relations leader with 10+ years of experience supporting consumer, beauty, wellness, CPG, lifestyle, technology, media, and public-sector organizations. I’m a trusted advisor to executives with deep expertise in earned media, brand storytelling, product launches, executive messaging, crisis communications, stakeholder engagement, and managing high-visibility initiatives in fast-moving environments. I blend executive communications leadership with hands-on marketplace experience, including live commerce, seller onboarding, merchant acquisition, and creator-led platform engagement. I translate complex business initiatives into clear narratives that resonate across consumer, business, and multicultural audiences, while leveraging AI-enabled workflows to accelerate messaging without compromising tone or accuracy.…I am a senior communications and public relations leader with 10+ years of experience supporting consumer, beauty, wellness, CPG, lifestyle, technology, media, and public-sector organizations. I’m a trusted advisor to executives with deep expertise in earned media, brand storytelling, product launches, executive messaging, crisis communications, stakeholder engagement, and managing high-visibility initiatives in fast-moving environments. I blend executive communications leadership with hands-on marketplace experience, including live commerce, seller onboarding, merchant acquisition, and creator-led platform engagement. I translate complex business initiatives into clear narratives that resonate across consumer, business, and multicultural audiences, while leveraging AI-enabled workflows to accelerate messaging without compromising tone or accuracy.

REBEKAH SALGADO

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I am a senior communications and public relations leader with 10+ years of experience supporting consumer, beauty, wellness, CPG, lifestyle, technology, media, and public-sector organizations. I’m a trusted advisor to executives with deep expertise in earned media, brand storytelling, product launches, executive messaging, crisis communications, stakeholder engagement, and managing high-visibility initiatives in fast-moving environments. I blend executive communications leadership with hands-on marketplace experience, including live commerce, seller onboarding, merchant acquisition, and creator-led platform engagement. I translate complex business initiatives into clear narratives that resonate across consumer, business, and multicultural audiences, while leveraging AI-enabled workflows to accelerate messaging without compromising tone or accuracy.…I am a senior communications and public relations leader with 10+ years of experience supporting consumer, beauty, wellness, CPG, lifestyle, technology, media, and public-sector organizations. I’m a trusted advisor to executives with deep expertise in earned media, brand storytelling, product launches, executive messaging, crisis communications, stakeholder engagement, and managing high-visibility initiatives in fast-moving environments. I blend executive communications leadership with hands-on marketplace experience, including live commerce, seller onboarding, merchant acquisition, and creator-led platform engagement. I translate complex business initiatives into clear narratives that resonate across consumer, business, and multicultural audiences, while leveraging AI-enabled workflows to accelerate messaging without compromising tone or accuracy.

Available to hire

I am a senior communications and public relations leader with 10+ years of experience supporting consumer, beauty, wellness, CPG, lifestyle, technology, media, and public-sector organizations. I’m a trusted advisor to executives with deep expertise in earned media, brand storytelling, product launches, executive messaging, crisis communications, stakeholder engagement, and managing high-visibility initiatives in fast-moving environments.

I blend executive communications leadership with hands-on marketplace experience, including live commerce, seller onboarding, merchant acquisition, and creator-led platform engagement. I translate complex business initiatives into clear narratives that resonate across consumer, business, and multicultural audiences, while leveraging AI-enabled workflows to accelerate messaging without compromising tone or accuracy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

TikTok Live Host at Freelance (Jamble, Vanity Brands, Shop Partners)

January 1, 2024 - Present

Generated 15k+ in live sales during a multi-hour session, engaging 500+ concurrent viewers with interactive product demonstrations, real-time Q&A, and storytelling. Drove 20k+ in product sales within 72 hours using curated live-selling strategies and platform-native engagement. Sold across diverse categories including luxury pre-loved handbags, beauty, wellness, furniture, and home goods. Adapted tone, pacing, and presentation style in real time to match product type, seller brand voice, and audience behavior. Supported sellers and internal teams by aligning show flow, product sequencing, and brand voice to elevate engagement and sales. Demonstrated strong command of TikTok Shop mechanics, live platform tools, sales psychology, and visual storytelling.

Licensed Real Estate Agent at California (Luxury & Lifestyle Markets)

January 1, 2004 - Present

Produced lifestyle-driven video content, live tours, and market storytelling for luxury and culturally attuned audiences. Applied sales psychology, trust-building, and audience insight to high-consideration purchasing decisions.

Executive Partner & Founder (Communications Lead / Client Engagement) at Santa Monica Public Relations / InclusiveComm Solutions

January 1, 2015 - Present

Lead strategic communications and public relations programs for clients across technology, entertainment, real estate-adjacent marketing, and public-impact sectors. Advise C-suite on narrative development, earned media strategy, crisis preparedness, reputation management, and public-facing positioning. Direct end-to-end communications programs including messaging strategy, media relations, stakeholder engagement, high-visibility initiative management, and relationship development. Drive seller onboarding and merchant acquisition within live commerce environments, supporting platform adoption and storefront readiness. Serve as a West Coast live commerce host and representative for Palmstreet, and collaborate with emerging platforms to support live selling, product storytelling, and creator-led commerce. Analyze real-time audience behavior to inform content strategy and conversion opportunities. Leverage AI to accelerate messaging development while maintaining tone, accuracy, and final o

Senior Director of Communications at Los Angeles Unified School District (LAUSD)

January 1, 2024 - June 1, 2024

Directed communications for one of the largest public systems in the United States, overseeing crisis response, executive messaging, and real-time communications across diverse stakeholder groups. Strengthened message clarity, coordination, and public trust during periods of heightened scrutiny.

Press Secretary at Tom Steyer 2020 Presidential Campaign

January 1, 2020 - March 1, 2020

Led statewide earned media strategy and rapid-response communications for a national presidential campaign. Organized and coordinated 100+ stakeholders across internal teams and external organizations, aligning messaging and execution to advance advocacy initiatives and time-sensitive causes. Secured high-impact coverage across broadcast, print, digital, and multicultural outlets. Directed messaging for debates, policy announcements, and high-visibility public events.

Senior Director of Marketing & Communications at Meruelo Group

January 1, 2013 - January 1, 2015

Directed communications across a multi-industry organization spanning entertainment, media, real estate, hospitality, and finance. Increased brand visibility and engagement through integrated campaigns and culturally informed outreach. Led multicultural and community initiatives to strengthen reputation and public trust.

Communications Manager at Disney Online (Walt Disney Internet Group)

January 1, 1999 - January 1, 2002

Led communications for consumer-facing digital platforms reaching millions of global users. Launched the Surf Swell Island digital safety initiative, driving a 36% increase in engagement and over $1M in sponsorship revenue. Developed consumer narratives at the intersection of technology, entertainment, and family audiences.

Reporter, Anchor & On-Camera Spokesperson at PJ Media & Production Companies

January 1, 2002 - Present

Reported, anchored, and produced content across politics, cultural issues, lifestyle, and entertainment. Served as an on-camera spokesperson and interviewer, bringing advanced media training and live-environment communication expertise.

Associate PR Manager at Epson America

January 1, 1998 - January 1, 1999

Led public relations for hardware and imaging technology products. Secured national coverage in major technology and business publications. Supported product launches for printers, imaging devices, and digital workflow tools.

Public Relations Specialist at Caere Corporation (OCR / SaaS Technology)

January 1, 1995 - January 1, 1998

Developed PR strategies for early OCR and SaaS technologies, including OmniPage. Led product messaging, media outreach, and launch communications for emerging software categories. Strengthened company visibility during a formative period of digital transformation.