I'm a freelancer who specializes in illustration, character design, animation, and creative direction for children's content, educational media, and branded storytelling. I bring over 20 years of experience across publishing, advertising, and animated film. I’m a multidisciplinary visual artist based in Mexico, with a degree in Design and Visual Communication. I’ve worked with major clients such as Educate Inc., Hasbro, Wizards of the Coast, Claro Video, and the Government of Mexico. My specialty is creating visually compelling, emotionally resonant characters and campaigns for young audiences. What sets me apart from other freelancers is my unique ability to combine storytelling, cultural nuance, and design thinking to build meaningful visual worlds. I’ve directed visual campaigns that have remained active for over a decade, and contributed to award-winning animated projects for cinema and television, including work broadcast on Nickelodeon Mexico. Whether it's designing for a new product, localizing a global brand for Latin America, or breathing life into animated characters—I can help bring your vision to life with clarity, soul, and impact. Employment and project experience Lead Animator & Character Designer Tecolotes Sanborns – Sanborns Group / Nickelodeon MX 2010 – Present (paused during pandemic, reactivated in 2022) Art direction, animation, character design, merchandising, and licensing visuals for a national children's brand. Scriptwriter for animated shorts aired on Nickelodeon Mexico. Production Designer Héroes Verdaderos – Government of Mexico 2008 – 2010 Led visual development for the animated feature film. Contributed to award-winning production (Diosa de Plata & Premio CANACINE). Senior Graphic Designer & Translator White Knight Productions / Educate Inc. 2006 – 2008 Adapted “Hooked on Phonics” to Latin American Spanish and Brazilian Portuguese. Designed illustrations and layouts for educational materials. Illustrator & Content Coordinator El Vigilante Magazine – Wizards of the Coast / Hasbro 2001 – 2003 Designed editorial content for board game publication. Translated and localized games; organized national fan events for Pokémon and Magic: the Gathering.

I'm a freelancer who specializes in illustration, character design, animation, and creative direction for children's content, educational media, and branded storytelling. I bring over 20 years of experience across publishing, advertising, and animated film. I’m a multidisciplinary visual artist based in Mexico, with a degree in Design and Visual Communication. I’ve worked with major clients such as Educate Inc., Hasbro, Wizards of the Coast, Claro Video, and the Government of Mexico. My specialty is creating visually compelling, emotionally resonant characters and campaigns for young audiences. What sets me apart from other freelancers is my unique ability to combine storytelling, cultural nuance, and design thinking to build meaningful visual worlds. I’ve directed visual campaigns that have remained active for over a decade, and contributed to award-winning animated projects for cinema and television, including work broadcast on Nickelodeon Mexico. Whether it's designing for a new product, localizing a global brand for Latin America, or breathing life into animated characters—I can help bring your vision to life with clarity, soul, and impact. Employment and project experience Lead Animator & Character Designer Tecolotes Sanborns – Sanborns Group / Nickelodeon MX 2010 – Present (paused during pandemic, reactivated in 2022) Art direction, animation, character design, merchandising, and licensing visuals for a national children's brand. Scriptwriter for animated shorts aired on Nickelodeon Mexico. Production Designer Héroes Verdaderos – Government of Mexico 2008 – 2010 Led visual development for the animated feature film. Contributed to award-winning production (Diosa de Plata & Premio CANACINE). Senior Graphic Designer & Translator White Knight Productions / Educate Inc. 2006 – 2008 Adapted “Hooked on Phonics” to Latin American Spanish and Brazilian Portuguese. Designed illustrations and layouts for educational materials. Illustrator & Content Coordinator El Vigilante Magazine – Wizards of the Coast / Hasbro 2001 – 2003 Designed editorial content for board game publication. Translated and localized games; organized national fan events for Pokémon and Magic: the Gathering.

Available to hire

I’m a freelancer who specializes in illustration, character design, animation, and creative direction for children’s content, educational media, and branded storytelling. I bring over 20 years of experience across publishing, advertising, and animated film.

I’m a multidisciplinary visual artist based in Mexico, with a degree in Design and Visual Communication. I’ve worked with major clients such as Educate Inc., Hasbro, Wizards of the Coast, Claro Video, and the Government of Mexico. My specialty is creating visually compelling, emotionally resonant characters and campaigns for young audiences.

What sets me apart from other freelancers is my unique ability to combine storytelling, cultural nuance, and design thinking to build meaningful visual worlds. I’ve directed visual campaigns that have remained active for over a decade, and contributed to award-winning animated projects for cinema and television, including work broadcast on Nickelodeon Mexico.

Whether it’s designing for a new product, localizing a global brand for Latin America, or breathing life into animated characters—I can help bring your vision to life with clarity, soul, and impact.

Employment and project experience

Lead Animator & Character Designer
Tecolotes Sanborns – Sanborns Group / Nickelodeon MX
2010 – Present (paused during pandemic, reactivated in 2022)

Art direction, animation, character design, merchandising, and licensing visuals for a national children’s brand.
Scriptwriter for animated shorts aired on Nickelodeon Mexico.
Production Designer
Héroes Verdaderos – Government of Mexico
2008 – 2010

Led visual development for the animated feature film.
Contributed to award-winning production (Diosa de Plata & Premio CANACINE).
Senior Graphic Designer & Translator
White Knight Productions / Educate Inc.
2006 – 2008

Adapted “Hooked on Phonics” to Latin American Spanish and Brazilian Portuguese.
Designed illustrations and layouts for educational materials.
Illustrator & Content Coordinator
El Vigilante Magazine – Wizards of the Coast / Hasbro
2001 – 2003

Designed editorial content for board game publication.
Translated and localized games; organized national fan events for Pokémon and Magic: the Gathering.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Diseño Editorial at GRUPO CENTAURO SA
April 3, 2001 - November 22, 2023
Designing and formation for a tabletop games magazine "el Vigilante", sposored by Hasbro and Wizards of the Coast
Graphic Designer/Illustrator at WHITE KNIGHT CREATIVE PRODUCTIONS
February 2, 2001 - July 3, 2025
Head of Design / Creative Director at WHITE KNIGHT CREATIVE PRODUCTIONS
December 1, 2006 - July 2, 2008
Oversaw translation, localization, and design processes for a wide range of clients, including Educate Inc., Dormimundo, Wyndham Hotels & Resorts, Dulces Alteño, Gino’s Restaurant, Dulces Las Sevillanas, and the Government of the Republic, among others.
Art Director / Lead Production Designer at WKP FILMS
August 14, 2008 - December 20, 2010
Directed and supervised the artistic and creative processes during the production of the animated feature film "Héroes Verdaderos." Responsible for character design and illustration for promotional materials, digital media, merchandise, and licensed products related to the film.
Art Director / Creative Advisor at WKP FILMS
January 7, 2011 - September 18, 2019
Directed and supervised visual communication for various advertising campaigns, most notably “Los Tecolotes Sanborns”, developed for a major restaurant and retail chain. Led the character design for the brand and created illustrations for licensing and merchandise. This campaign has been active since 2010 and continues to this day. (paused only during the pandemic).
CREATIVE ADVISOR/LEAD ANIMATOR/ILLUSTRATOR at CAMELOT PRODUCCIONES SA DE CV
November 1, 2022 - July 3, 2025
Led the direction and production of the Tecolotes Sanborns advertising campaign. Served as lead animator, character designer, and illustrator for all brand-related materials.

Education

Add your educational history here.

Qualifications

3rd Place (National) – Illustration Contest by CONAPO, sponsored by the United Nations Population Fund (UNFPA).
July 1, 1994 - July 3, 2025
Selected Illustrator – 12th National Catalogue of Illustrators of Children's and Young Adult Publications, Mexico.
October 1, 2002 - July 3, 2025
Selected Illustrator – 13th National Catalogue of Illustrators of Children's and Young Adult Publications, Mexico.
October 1, 2003 - July 3, 2025

Industry Experience

Computers & Electronics, Education, Gaming, Healthcare, Software & Internet, Government, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Telecommunications