I’m a freelancer who specializes in illustration, character design, animation, and creative direction for children’s content, educational media, and branded storytelling. I bring over 20 years of experience across publishing, advertising, and animated film.
I’m a multidisciplinary visual artist based in Mexico, with a degree in Design and Visual Communication. I’ve worked with major clients such as Educate Inc., Hasbro, Wizards of the Coast, Claro Video, and the Government of Mexico. My specialty is creating visually compelling, emotionally resonant characters and campaigns for young audiences.
What sets me apart from other freelancers is my unique ability to combine storytelling, cultural nuance, and design thinking to build meaningful visual worlds. I’ve directed visual campaigns that have remained active for over a decade, and contributed to award-winning animated projects for cinema and television, including work broadcast on Nickelodeon Mexico.
Whether it’s designing for a new product, localizing a global brand for Latin America, or breathing life into animated characters—I can help bring your vision to life with clarity, soul, and impact.
Employment and project experience
Lead Animator & Character Designer
Tecolotes Sanborns – Sanborns Group / Nickelodeon MX
2010 – Present (paused during pandemic, reactivated in 2022)
Art direction, animation, character design, merchandising, and licensing visuals for a national children’s brand.
Scriptwriter for animated shorts aired on Nickelodeon Mexico.
Production Designer
Héroes Verdaderos – Government of Mexico
2008 – 2010
Led visual development for the animated feature film.
Contributed to award-winning production (Diosa de Plata & Premio CANACINE).
Senior Graphic Designer & Translator
White Knight Productions / Educate Inc.
2006 – 2008
Adapted “Hooked on Phonics” to Latin American Spanish and Brazilian Portuguese.
Designed illustrations and layouts for educational materials.
Illustrator & Content Coordinator
El Vigilante Magazine – Wizards of the Coast / Hasbro
2001 – 2003
Designed editorial content for board game publication.
Translated and localized games; organized national fan events for Pokémon and Magic: the Gathering.
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