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I'm Reda Izoukannane, a senior creative leader with over 9 years of experience building and guiding high-performing teams in fast-paced, tech-forward environments. I specialize in translating complex technology into clear, compelling visual narratives that scale across campaigns, products, and packaging. I'm passionate about craft, collaboration, and delivering measurable creative impact for strategic clients. I love mentoring rising talents, establishing design systems, and pushing the boundaries of AI-enabled workflows while keeping human storytelling at the center.…I'm Reda Izoukannane, a senior creative leader with over 9 years of experience building and guiding high-performing teams in fast-paced, tech-forward environments. I specialize in translating complex technology into clear, compelling visual narratives that scale across campaigns, products, and packaging. I'm passionate about craft, collaboration, and delivering measurable creative impact for strategic clients. I love mentoring rising talents, establishing design systems, and pushing the boundaries of AI-enabled workflows while keeping human storytelling at the center.

REDA IZOUKANNANE

PRO

Creative Director, Designer, Art Director, +2

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I'm Reda Izoukannane, a senior creative leader with over 9 years of experience building and guiding high-performing teams in fast-paced, tech-forward environments. I specialize in translating complex technology into clear, compelling visual narratives that scale across campaigns, products, and packaging. I'm passionate about craft, collaboration, and delivering measurable creative impact for strategic clients. I love mentoring rising talents, establishing design systems, and pushing the boundaries of AI-enabled workflows while keeping human storytelling at the center.…I'm Reda Izoukannane, a senior creative leader with over 9 years of experience building and guiding high-performing teams in fast-paced, tech-forward environments. I specialize in translating complex technology into clear, compelling visual narratives that scale across campaigns, products, and packaging. I'm passionate about craft, collaboration, and delivering measurable creative impact for strategic clients. I love mentoring rising talents, establishing design systems, and pushing the boundaries of AI-enabled workflows while keeping human storytelling at the center.

Available to hire

Brussels, Belgium

I’m Reda Izoukannane, a senior creative leader with over 9 years of experience building and guiding high-performing teams in fast-paced, tech-forward environments. I specialize in translating complex technology into clear, compelling visual narratives that scale across campaigns, products, and packaging.

I’m passionate about craft, collaboration, and delivering measurable creative impact for strategic clients. I love mentoring rising talents, establishing design systems, and pushing the boundaries of AI-enabled workflows while keeping human storytelling at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Creative Lead & Studio Contributor at NGRAVE

January 1, 2020 - January 1, 2025

Led creative vision and execution for the world's most secure cryptocurrency hardware wallet, building and directing the output of a growing team. Translated complex technology into compelling visual narratives at scale. Built creative direction framework and visual standards, ensuring brand consistency across campaigns, social, web, CRM, and packaging. Managed cross-market workflows (Brussels, Paris, Asia), mentored team members, and collaborated with Engineers and Product to elevate output quality. Produced multi-format content (3D renders, motion graphics, photography, interactive experiences, web design) and optimized workflows from concept to production.

Independent Creative Professional at izo.red

January 1, 2016 - Present

Managed a one-person creative studio delivering visual design solutions across photography, 3D, illustration, and motion graphics. Handled client acquisition, project delivery, and business operations. Built the studio brand and positioning in Brussels, cultivated B2B and B2C relationships, delivered multi-format creative solutions under tight timelines, and established processes for project management and collaboration with partners.