Here is the brief screenshot of some of the kind of designs I have created.
- Concept Artist
- Creative Director
- Graphic Designer
Rohit Bhardwaj
- Gurugram, India
- 4 projects
I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms.
About
I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling.
From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.
- Joined January 2022
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Gaming
- Software & Internet
- Retail
- Consumer Goods
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Projects · 4
Here is the brief screenshot of some of the kind of designs I have created.
- Creative Director
- Graphic Designer
- UI Designer
Here is the brief screenshot of some of the kind of designs I have created.
- Creative Director
- Graphic Designer
- UX Designer
Here is the brief screenshot of some of the kind of designs I have created.
- Creative Director
- Graphic Designer
- UX Designer
Work experience· 4 roles
Art Director · INX News Pvt. LtdDec 2012 – Aug 2025 · 12 yrs 9 mos
Spearheaded branding and design strategy for NewsX.com. Collaborated with development teams to ensure design and technology alignment and pixel-perfect delivery. Created micro-sites, banners, TV montages for special shows, and landing pages for breaking news formats.
Director - Creative & Social (Marketing) · MakeMyTripJan 2012 – Present · 14 yrs 11 mos
Leading the creative and strategic direction across four major brand handles—MakeMyTrip India, Goibibo, Homestays & Villas, MMT GCC & Trip Money. Responsible for high-impact storytelling, product design solutions, and data-driven campaigns across social, product, and performance ecosystems. Oversee a multidisciplinary team of 20 professionals in graphic design, video production, copywriting, HTML, and analytics. Lead content and design strategies for social media, emailers, landing pages, banners, and print media, collaborating closely with Product, CLM, Tech, and Growth teams. Drive innovation in UX/UI with product-first enhancements and integrate multiple GenAI tools to improve creative agility and reduce production costs. Recognized with 2 Gold Awards in 2024 for excellence in social storytelling and visual innovation.
Sr. Graphic Designer · SMILE GroupDec 2007 – Aug 2025 · 17 yrs 9 mos
Collaborated with SITG technology team for website development and digital marketing initiatives. Managed projects and campaigns, ensuring delivery within budget while working closely with clients.
Graphic Designer · Nimble TechnologiesDec 2005 – Aug 2025 · 19 yrs 9 mos
Education
Bachelor's Degree-Graduate · Delhi University2003 – 2006
Certifications and awards
Certified User Experience Analyst2012
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