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I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling. From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.…I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling. From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.

Rohit Bhardwaj

Banner Ad Designer, Creative Director, Graphic Designer, +5

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I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling. From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.…I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling. From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.

Available to hire

I am a visionary creative leader with 18 years of experience delivering award-winning, high-performing brand stories across digital, product, and traditional platforms. As the Director of Creative & Social at MakeMyTrip Group, I lead a team of 15+ members across social media, UI/UX, performance creatives, GenAI innovation, and platform-led storytelling.

From conceptualising engaging travel campaigns to launching data-informed UI/UX design enhancements, I bridge creativity with strategy to build scalable and impactful design ecosystems. I integrate insights, business priorities, and advanced AI tools to shape every brand interaction, focusing on executional excellence, team mentorship, and strong cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director - Creative & Social (Marketing) at MakeMyTrip

January 1, 2012 - Present

Leading the creative and strategic direction across four major brand handles—MakeMyTrip India, Goibibo, Homestays & Villas, MMT GCC & Trip Money. Responsible for high-impact storytelling, product design solutions, and data-driven campaigns across social, product, and performance ecosystems. Oversee a multidisciplinary team of 20 professionals in graphic design, video production, copywriting, HTML, and analytics. Lead content and design strategies for social media, emailers, landing pages, banners, and print media, collaborating closely with Product, CLM, Tech, and Growth teams. Drive innovation in UX/UI with product-first enhancements and integrate multiple GenAI tools to improve creative agility and reduce production costs. Recognized with 2 Gold Awards in 2024 for excellence in social storytelling and visual innovation.

Art Director at INX News Pvt. Ltd

December 31, 2012 - August 18, 2025

Spearheaded branding and design strategy for NewsX.com. Collaborated with development teams to ensure design and technology alignment and pixel-perfect delivery. Created micro-sites, banners, TV montages for special shows, and landing pages for breaking news formats.

Sr. Graphic Designer at SMILE Group

December 31, 2007 - August 18, 2025

Collaborated with SITG technology team for website development and digital marketing initiatives. Managed projects and campaigns, ensuring delivery within budget while working closely with clients.

Graphic Designer at Nimble Technologies

December 31, 2005 - August 18, 2025

Designed websites integrating the latest web resources to improve clients' revenue. Worked on print, web design, and online media projects from concept to finish, specializing in layout design and multimedia presentations.