In my experience working across growth, product, and digital analytics, I’ve focused on understanding user behavior, refining customer journeys, and improving conversion through data-backed strategies. I’ve conducted audience analysis, identified key drop-offs in funnels, and implemented targeted optimizations that improved engagement and conversion rates. I also have experience testing variations through A/B experiments to identify what resonates most with different user segments. Combined with my analytical approach, this allows me to build positioning strategies that are both customer-centric and results-driven. I’m highly self-motivated, comfortable working independently in remote environments, and committed to delivering clear, actionable insights throughout the project.

REETHIIKA KANNAM

In my experience working across growth, product, and digital analytics, I’ve focused on understanding user behavior, refining customer journeys, and improving conversion through data-backed strategies. I’ve conducted audience analysis, identified key drop-offs in funnels, and implemented targeted optimizations that improved engagement and conversion rates. I also have experience testing variations through A/B experiments to identify what resonates most with different user segments. Combined with my analytical approach, this allows me to build positioning strategies that are both customer-centric and results-driven. I’m highly self-motivated, comfortable working independently in remote environments, and committed to delivering clear, actionable insights throughout the project.

Available to hire

In my experience working across growth, product, and digital analytics, I’ve focused on understanding user behavior, refining customer journeys, and improving conversion through data-backed strategies. I’ve conducted audience analysis, identified key drop-offs in funnels, and implemented targeted optimizations that improved engagement and conversion rates.

I also have experience testing variations through A/B experiments to identify what resonates most with different user segments. Combined with my analytical approach, this allows me to build positioning strategies that are both customer-centric and results-driven.

I’m highly self-motivated, comfortable working independently in remote environments, and committed to delivering clear, actionable insights throughout the project.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Work Experience

Product Manager, Digital Channels at ICICI Bank
December 1, 2022 - May 1, 2024
Led prioritized A/B testing for homepage banners and CTAs, delivering an 18% lift in conversion. Built real-time Looker Studio dashboards for acquisition, engagement and revenue metrics (daily refresh), reducing decision latency from weekly to daily. Conducted end-to-end funnel analysis for onboarding and payment flows, identified primary drop-off points. Optimized key digital product flows that improved Net Promoter Score from 54 to 62 within 8 months. Partnered with design, engineering and marketing teams to launch experiments, managing prioritization and implementation for features impacting ~25M monthly users.
Teaching Assistant at IIT
August 1, 2020 - March 1, 2022
Conducted tutorials and mentored students in structured problem solving and analytical thinking. Evaluated assignments and provided feedback to improve conceptual understanding. Assisted faculty in developing course materials, lab exercises and assessments.

Education

Master of Technology at Indian Institute of Technology
January 11, 2030 - January 1, 2022
Bachelor of Technology at Jawaharlal Nehru Technological University
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet