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I’m Reetik Mehra, a content operations and music metadata professional with 3+ years of experience across analytics, client operations, and independent music distribution. I’m hands-on with metadata entry and quality control—owning catalog accuracy, release scheduling, UPC and catalog migrations, and DSP coordination end-to-end for multi-release catalogs. On the creative side, I also write original music in Hindi, Urdu, and bilingual styles, working across rock, pop, acoustic, and cinematic concepts. I’ve directly coordinated distributor and platform workflows (including a full migration), and I’ve supported audience growth—one release scaled Spotify monthly listeners from 100 to 9,000 while maintaining strong catalog consistency across platforms.…I’m Reetik Mehra, a content operations and music metadata professional with 3+ years of experience across analytics, client operations, and independent music distribution. I’m hands-on with metadata entry and quality control—owning catalog accuracy, release scheduling, UPC and catalog migrations, and DSP coordination end-to-end for multi-release catalogs. On the creative side, I also write original music in Hindi, Urdu, and bilingual styles, working across rock, pop, acoustic, and cinematic concepts. I’ve directly coordinated distributor and platform workflows (including a full migration), and I’ve supported audience growth—one release scaled Spotify monthly listeners from 100 to 9,000 while maintaining strong catalog consistency across platforms.

Reetik Mehra

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I’m Reetik Mehra, a content operations and music metadata professional with 3+ years of experience across analytics, client operations, and independent music distribution. I’m hands-on with metadata entry and quality control—owning catalog accuracy, release scheduling, UPC and catalog migrations, and DSP coordination end-to-end for multi-release catalogs. On the creative side, I also write original music in Hindi, Urdu, and bilingual styles, working across rock, pop, acoustic, and cinematic concepts. I’ve directly coordinated distributor and platform workflows (including a full migration), and I’ve supported audience growth—one release scaled Spotify monthly listeners from 100 to 9,000 while maintaining strong catalog consistency across platforms.…I’m Reetik Mehra, a content operations and music metadata professional with 3+ years of experience across analytics, client operations, and independent music distribution. I’m hands-on with metadata entry and quality control—owning catalog accuracy, release scheduling, UPC and catalog migrations, and DSP coordination end-to-end for multi-release catalogs. On the creative side, I also write original music in Hindi, Urdu, and bilingual styles, working across rock, pop, acoustic, and cinematic concepts. I’ve directly coordinated distributor and platform workflows (including a full migration), and I’ve supported audience growth—one release scaled Spotify monthly listeners from 100 to 9,000 while maintaining strong catalog consistency across platforms.

Available to hire

I’m Reetik Mehra, a content operations and music metadata professional with 3+ years of experience across analytics, client operations, and independent music distribution. I’m hands-on with metadata entry and quality control—owning catalog accuracy, release scheduling, UPC and catalog migrations, and DSP coordination end-to-end for multi-release catalogs.

On the creative side, I also write original music in Hindi, Urdu, and bilingual styles, working across rock, pop, acoustic, and cinematic concepts. I’ve directly coordinated distributor and platform workflows (including a full migration), and I’ve supported audience growth—one release scaled Spotify monthly listeners from 100 to 9,000 while maintaining strong catalog consistency across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hindi

Fluent

Urdu

Advanced

English

Fluent

Work Experience

Associate Consultant at Ernst & Young (EY)

September 1, 2022 - January 1, 2025

Led requirement gathering and dashboard-led workflow transformation for global stakeholders, improving data accuracy and adoption while reducing manual effort. Coordinated cross-functionally with distributed teams to identify process blockers and drive resolution under tight timelines.

Operations Analyst at Collegedunia

June 1, 2022 - September 1, 2022

Managed onboarding and campaign performance reporting for 30+ clients, maintaining consistent data quality across accounts.

Songwriter / Composer at Violet Line

January 1, 2022 - Present

Write and compose original Hindi/Urdu and bilingual material for Violet Line and personal projects; develop melodies and lyrics across rock, pop, acoustic, and cinematic moods; adapt poetic language into brand-friendly phrasing; collaborate with producers on arrangement and lyric development.

Frontman & Primary Songwriter at Violet Line

January 1, 2022 - Present

Lead vocalist and lyricist for a Delhi-based Hindi rock band; wrote and composed original tracks, managed songwriting sessions, creative direction, and conceptual storytelling for releases. Tracks are available on major streaming platforms.

Independent Artist & Catalog Manager at Violet Line

January 1, 2021 - January 1, 2025

Owned end-to-end metadata for an 8-single catalog across ~5 DSPs, ensuring consistency in track titles, credits, genre/mood tagging, lyrics data, and release details before submission. Led a full catalog migration from DistroKid to Madverse, including UPC transfer handling and re-verification of release data to protect metadata integrity. Planned and sequenced release schedules across platforms based on varying DSP ingestion timelines, and coordinated with distributor support to resolve delivery issues. Managed YouTube channel operations including uploads, metadata and descriptions, and content organization for better discoverability. Supported growth by pitching releases to Spotify and DSP playlist editors/curators; one release increased Spotify monthly listeners from 100 to 9,000, supported by YouTube-led marketing. Tracked internal royalty splits for band earnings with accurate documentation.

Independent Songwriter / Composer

January 1, 2019 - Present

Ongoing original composition work across Hindi, Urdu, and bilingual rock, pop, acoustic, and cinematic styles, including topline writing, melody development, and lyric writing for artistic and commercial concepts; also creates jingles.