I am a regional executive creative director with more than 23 years of experience shaping brands, campaigns, films, music videos, and integrated communication platforms across the Middle East. My work combines creative leadership, storytelling, strategy, and production, allowing me to turn complex briefs into clear, engaging ideas that work across film, digital, social, and traditional media.…

Refaat Refaat

I am a regional executive creative director with more than 23 years of experience shaping brands, campaigns, films, music videos, and integrated communication platforms across the Middle East. My work combines creative leadership, storytelling, strategy, and production, allowing me to turn complex briefs into clear, engaging ideas that work across film, digital, social, and traditional media.…

Available to hire

I am a regional executive creative director with more than 23 years of experience shaping brands, campaigns, films, music videos, and integrated communication platforms across the Middle East. My work combines creative leadership, storytelling, strategy, and production, allowing me to turn complex briefs into clear, engaging ideas that work across film, digital, social, and traditional media.

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Skills

Experience Level

Language

Arabic
Fluent
English
Advanced

Work Experience

Regional Executive Creative Director at Influence Group & Mention
November 1, 2020 - Present
Leads regional creative direction across brands, categories, and markets. Develops integrated campaigns, communication platforms, branded entertainment, films, digital content, and strategic creative systems. Oversees creative leadership, pitches, new business, scalable studio capabilities, production, and talent development.
Creative Director at Bcom Brand Communication
February 1, 2015 - October 1, 2020
Directed brand communication and creative development for integrated campaigns and content projects. Worked across film, digital, social media, outdoor, and brand storytelling, translating client objectives into distinctive creative concepts and executions.
Creative Director at Rotana Music Group
February 1, 2014 - November 1, 2014
Worked on project-based music and entertainment communications, contributing to music videos, artist-led content, and promotional creative for the Rotana Music Group.
Creative Director / Project-Based Creative Lead at Rotana Music Group
February 1, 2014 - November 1, 2014
Provided creative direction for music-related communication and content projects, including music video and entertainment work.
Creative Director at MBC Group
January 1, 2014 - December 31, 2014
Provided project-based creative direction for media and entertainment content, developing concepts and communications connected to television, video, and audience-facing campaigns.
Creative Director / Project-Based Creative Lead at MBC Group
January 1, 2014 - December 31, 2014
Developed creative concepts and communication material for media and entertainment projects on a project basis.
Creative Director at Vodafone
June 1, 2013 - June 1, 2013
Created a project-based campaign for Vodafone’s Egyptian Premier League communications, using sports culture, film, and advertising storytelling to connect the brand with football audiences.
Creative Director / Project-Based Creative Lead at Vodafone
June 1, 2013 - June 30, 2013
Created communication for the Egyptian Premier League campaign, contributing to sports-focused brand storytelling and campaign development.
Creative Director at Jordan Tourism Board
January 1, 2013 - November 1, 2013
Developed project-based creative for a Jordan tourism campaign, including destination storytelling, promotional films, advertising concepts, and communications designed to inspire travel and showcase Jordan as a destination.
Creative Director / Project-Based Creative Lead at Jordan Tourism Board
January 1, 2013 - November 1, 2013
Worked on the Jordan tourism campaign, developing creative communication and film-led storytelling to promote travel and destination experiences.
Creative Director at UN Women
April 1, 2012 - April 1, 2012
Developed the project-based music video campaign “Nos El Donya” for Angham, combining music, film direction, performance, and social storytelling.
Creative Director / Project-Based Creative Lead at UN Women
April 1, 2012 - April 30, 2012
Worked on Angham's “Nos El Donya” music video project, contributing creative direction and communication development.
Creative Director at Ipost Advertising
April 1, 2009 - August 1, 2011
Developed advertising concepts, campaign communication, film, and creative content for client brands across multiple media channels.
Creative Director at Frequency Advertising Agency
March 1, 2003 - August 1, 2009
Built early-career experience in advertising creative, campaign development, copywriting, concept creation, and brand communication.

Education

Mass Communication / Media Studies at October 6 University
January 1, 1999 - January 1, 2003
Film, Cinema and Video Studies at New York Film Academy, Dubai
January 1, 2013 - January 1, 2014
Media and Mass Communication Equivalency at World Education Services, Canada
January 11, 2030 - October 23, 2026
Mass Communication / Media Studies at October 6 University
January 1, 1999 - January 1, 2003
Film / Cinema / Video Studies at New York Film Academy, Dubai
January 1, 2013 - January 1, 2014
Media and Mass Communication Equivalency at World Education Services, Canada
January 11, 2030 - October 23, 2026
Mass Communication / Media Studies at October 6 University
January 1, 1999 - January 1, 2003
Film, Cinema and Video Studies at New York Film Academy, Dubai
January 1, 2013 - January 1, 2014
Media and Mass Communication Equivalency at World Education Services, Canada
January 11, 2030 - October 23, 2026
Mass Communication / Media Studies at October 6 University
January 1, 1999 - January 1, 2003
Film / Cinema / Video Studies at New York Film Academy, Dubai
January 1, 2013 - January 1, 2014
Media and Mass Communication Equivalency at World Education Services, Canada
January 11, 2030 - October 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Government, Financial Services, Retail, Education, Telecommunications, Consumer Goods, Real Estate & Construction

Skills

Experience Level