Available to hire
I’m a Strategic Marketing Manager with 15+ years of international experience delivering integrated marketing strategies, digital campaigns, and brand growth in the healthcare sector. I excel at scaling digital audiences, optimizing campaign performance, and driving measurable business outcomes through data-driven marketing.
My strengths include paid social, content strategy, analytics, and stakeholder management. I translate ambitious marketing strategies into high-impact campaigns, craft compelling assets, and collaborate with cross-functional teams to support market expansion and customer engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Fluent
Work Experience
Marketing & Campaign Manager at Danel Group (Vitabiotics UK)
June 1, 2021 - PresentDeveloped and executed integrated marketing campaigns across social media, paid advertising, influencer partnerships, and content marketing. Led end-to-end social media strategy, including content planning, performance analysis, and community management. Produced digital marketing assets (banners, videos, campaign creatives) and delivered performance dashboards reporting on ROI, engagement, and growth opportunities. Optimised e-commerce product listings and digital visibility, and collaborated with UK global brand teams to localise campaigns while ensuring compliance with brand and regulatory standards.
Programme Coordinator at Auckland District Health Board
January 1, 2019 - June 1, 2019Managed programme documentation, reporting, and risk tracking across multiple projects. Coordinated stakeholder meetings, workshops, and communications. Maintained SharePoint systems, financial tracking, and purchase order processes.
Operations Training Manager at SECC / ITIDA
October 1, 2012 - January 1, 2018Managed training operations, marketing activities, and productivity initiatives. Directed team performance, customer engagement, and programme delivery. Produced webinars, promotional content, and new training initiatives.
Capacity Building Unit Manager at ITIDA
April 1, 2008 - September 1, 2012Managed national capacity-building programmes for IT companies. Oversaw budgets, reporting, project milestones, and risk management. Delivered programme awareness that onboarded over 100+ eligible IT companies.
Education
B.A. Business Administration at The American University in Cairo
January 11, 2030 - June 4, 2026B.A. Business Administration at The American University in Cairo
January 11, 2030 - June 4, 2026Qualifications
AI in Marketing
January 1, 2025 - June 4, 2026HubSpot Social Media Certification
January 1, 2023 - June 4, 2026Google Digital Marketing
January 1, 2018 - June 4, 2026PMP
January 1, 2013 - June 4, 2026AI in Marketing
January 1, 2025 - June 4, 2026HubSpot Social Media Certification
January 1, 2023 - June 4, 2026Google Digital Marketing
January 1, 2018 - June 4, 2026PMP
January 1, 2013 - June 4, 2026Industry Experience
Healthcare, Consumer Goods, Professional Services, Retail, Media & Entertainment, Life Sciences, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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