Reika Hasegawa

Developed end-to-end product and packaging designs across consumer categories including beauty, kitchenware, home electronics, baby accessories, puzzles, and seasonal products. Created production-ready CAD artwork and graphic layouts for packaging and product surfaces. Collaborated with product development teams to ensure designs align with manufacturing requirements and brand guidelines, partnering with licensed brands such as Hershey’s, SPAM®, and Peeps® to deliver graphics and product visuals consistent with brand standards.

Led development of seasonal surface design collections for major retailers, including Target’s Wondershop program and other national accounts. Created original repeat patterns and surface graphics for gift wrap, bags, tags, greeting cards, and holiday décor, translating retail and cultural trend insights into producible print directions and color palettes. Produced production-ready CAD artwork and repeat pattern files aligned with manufacturing and printing specifications, and supported Kids Juvi Christmas and Back-to-School collections. Managed the concept-to-delivery workflow and presented quarterly competitive shopping reports to guide design strategy.

Led design of party and celebration products including favors, tableware, balloons, gift bags, and piñatas for major seasonal collections. Developed licensed merchandise designs for high-profile brands such as Star Wars, Baby Shark, Pixar, and Hocus Pocus, ensuring brand-consistent graphics while meeting retail production requirements.