I bring a collaborative, strategic approach to branding by guiding projects from concept through execution across digital, print, and experiential touch points. With a strong foundation in visual storytelling, team leadership, and client communication, I thrive in fast-paced environments where creative excellence and cross-functional teamwork is key.

Laura Donnell

I bring a collaborative, strategic approach to branding by guiding projects from concept through execution across digital, print, and experiential touch points. With a strong foundation in visual storytelling, team leadership, and client communication, I thrive in fast-paced environments where creative excellence and cross-functional teamwork is key.

Available to hire

I bring a collaborative, strategic approach to branding by guiding projects from concept through execution across digital, print, and experiential touch points.

With a strong foundation in visual storytelling, team leadership, and client communication, I thrive in fast-paced environments where creative excellence and cross-functional teamwork is key.

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Work Experience

Senior Designer at Laura Donnell LLC
January 1, 2024 - Present
Freelance Senior Designer (2024-Present) providing brand design and strategy support for mission-driven brands. Collaborating with founders, marketers, and developers to align brand systems with business goals and guiding projects across digital, print, and experiential touch points.
Senior Art Director at Zerocater
January 1, 2024 - September 8, 2025
Spearheaded brand identity, communications, and visual identity as the primary marketing liaison. Overhaul of a website redesign that improved conversions by 129%. Developed a brand resource portal for 120+ stakeholders.
Director of Design at Evoshare
January 1, 2020 - September 8, 2025
SaaS Director of Design; used design thinking to build an interactive micro-savings tool that boosted adoption by 32%. Scaled the MarCom team from 1 to 5, expanding capabilities to support key initiatives. Partnered with product owners, stakeholders, and developers to drive initiatives.

Education

BFA in Art Direction at Academy of Art University, San Francisco, CA
January 1, 2012 - January 1, 2015
Graphic Design Track at Texas Christian University, Fort Worth, TX
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other