Defined and led the overall creative vision for brand campaigns and projects as part of the production team; managed storytelling, visual identity, and deadlines; collaborated with vendors, studios, and freelancers; maintained brand consistency across marketing channels.

Creative Production Director at Diengo Creative

January 1, 2022 - Present

Define and lead the overall creative vision for brands, campaigns, or projects; ensure the visual tone, messaging, and design align with business goals and audience needs. Set the direction for storytelling, branding, and visual identity; ensure creative teams meet deadlines and work with clients; collaborate with vendors, studios, or freelancers; develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives; monitor and maintain brand consistency across all marketing channels and materials.

Creative Production Director at RCTI TV

January 1, 2014 - January 1, 2021

Define and lead the overall creative vision for a brand, campaign, or project and work with other Team for one Vision (Idea). Ensure the visual tone, messaging, and design align with business goals and audience needs. Set the direction for storytelling, branding, and visual identity. Ensure creative teams meet deadlines & work with Client. Work with vendors, studios, or freelancers when needed. Develop and maintain relationships with partners, agencies, and vendors to support marketing initiatives. Monitor and maintain brand consistency across all marketing channels and materials.