I am an art director, designer, illustrator and communication specialist with over 20 years of experience in visual communication, digital products and educational tools. Based in Rotterdam, I have worked as a freelancer, agency owner and independent art director, creating accessible and engaging communication for healthcare, education, software and cultural organisations. Alongside my professional work, I am an activist and active member of the HIV community. I focus on normalising HIV and other viral diseases through peer counselling, education and public engagement. My work combines lived experience, empathy and design expertise to translate complex and sensitive topics into clear, human and stigma-free communication. I strongly believe in simplicity: clear language, intuitive design and communication that respects its audience. Life is complex enough — communication should make it easier, not harder.…I am an art director, designer, illustrator and communication specialist with over 20 years of experience in visual communication, digital products and educational tools. Based in Rotterdam, I have worked as a freelancer, agency owner and independent art director, creating accessible and engaging communication for healthcare, education, software and cultural organisations. Alongside my professional work, I am an activist and active member of the HIV community. I focus on normalising HIV and other viral diseases through peer counselling, education and public engagement. My work combines lived experience, empathy and design expertise to translate complex and sensitive topics into clear, human and stigma-free communication. I strongly believe in simplicity: clear language, intuitive design and communication that respects its audience. Life is complex enough — communication should make it easier, not harder.WWWW…