I’m Resham Froehlich, a marketing leader with 15+ years of B2B experience across Hong Kong, Singapore, and Sydney. I’ve built and led integrated regional marketing programs for high-growth environments, including three years steering APAC marketing for Fireblocks, a digital asset unicorn. I’m passionate about developing multi-channel campaigns that strengthen brand presence, generate demand, and drive measurable business impact. I thrive in cross-functional teams and with external partners, turning complex products into clear, compelling narratives that resonate with target audiences. I’m a trusted advisor to senior leadership, translating business objectives into scalable marketing strategies, and continuously refining campaigns through data-driven insights.…

Resham Froehlich

I’m Resham Froehlich, a marketing leader with 15+ years of B2B experience across Hong Kong, Singapore, and Sydney. I’ve built and led integrated regional marketing programs for high-growth environments, including three years steering APAC marketing for Fireblocks, a digital asset unicorn. I’m passionate about developing multi-channel campaigns that strengthen brand presence, generate demand, and drive measurable business impact. I thrive in cross-functional teams and with external partners, turning complex products into clear, compelling narratives that resonate with target audiences. I’m a trusted advisor to senior leadership, translating business objectives into scalable marketing strategies, and continuously refining campaigns through data-driven insights.…

Available to hire

I’m Resham Froehlich, a marketing leader with 15+ years of B2B experience across Hong Kong, Singapore, and Sydney. I’ve built and led integrated regional marketing programs for high-growth environments, including three years steering APAC marketing for Fireblocks, a digital asset unicorn. I’m passionate about developing multi-channel campaigns that strengthen brand presence, generate demand, and drive measurable business impact.

I thrive in cross-functional teams and with external partners, turning complex products into clear, compelling narratives that resonate with target audiences. I’m a trusted advisor to senior leadership, translating business objectives into scalable marketing strategies, and continuously refining campaigns through data-driven insights.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Director, Integrated Marketing, Asia Pacific at Fireblocks
October 1, 2024 - September 17, 2025
Developed and implemented a regional multi-channel strategy to generate leads, engage prospects, showcase new solutions, and retain customers. Collaborated with country sales leads to tailor marketing campaigns; localized messaging and product marketing materials for product fit and cultural relevance. Monitored competitors, digital asset market trends, and regulatory changes to refine strategy. Measured campaign performance using data analytics and presented insights to senior leadership. Nurtured relationships with clients and partners to highlight success stories and collaborated on joint marketing initiatives.
Associate Director, Brand, Marketing and Communications, EY Private at EY
January 31, 2022 - September 17, 2025
Collaborated with international marketing teams to adapt content for local execution, ensure strategic alignment and effective market penetration. Led the Entrepreneurial Winning Women program to enhance brand engagement and advance gender equality initiatives. Represented APAC on EY Private Executive Leadership Team.
Associate Director, Brand, Marketing and Communications, Financial Services at EY
September 1, 2021 - September 17, 2025
Led a global delivery services team of nine across Hong Kong, the Philippines and India. Designed and executed a comprehensive multi-channel campaign for EY's flagship service, achieving increased engagement and symposium attendance. Implemented a regional MarTech transition to Marketo. Produced EY APAC Financial Services Accounts Forum (two-day event) for regional account managers and client executives. Co-developed a consistent wealth and management brand proposition and strategy globally, localising to SEA, Australia, Japan, Korea and Greater China.
Associate Director, Brand, Marketing and Communications at MHP Communications
December 1, 2017 - September 17, 2025
Led strategic marketing, communications and PR initiatives for major clients in insurance and tech sectors. Enhanced client presence through targeted marketing plans, increasing brand awareness in regional media outlets. Managed a team of two account managers.
Senior Manager, Marketing & Communications, Asia Pacific at Manulife Asset Management
August 1, 2015 - September 17, 2025
Led marketing efforts for the Asia Pacific region, including the launch of Manulife US REIT on SGX, increasing market presence and investor interest through strategic PR and marketing campaigns. Collaborated with sales and investment teams on high-profile conferences and client events, boosting brand awareness and securing industry awards. Initiated media and spokesperson coaching to expand Asia resource.
Manager, Marketing & Communications, Hong Kong at Manulife Asset Management
May 1, 2012 - September 17, 2025
Supported regional marketing, RFPs and due diligence questionnaires for Asian equity, fixed income, and alternative investment products; developed materials to showcase strengths and diversification of offerings; aided in successful client pitches.
Graphic Designer, Business Development, Asia at Macquarie Group (MacCap Advisors)
March 1, 2010 - September 17, 2025
Created compelling design concepts and templates for business development, enhancing the visual impact of client pitches and presentations.
Account Manager & Graphic Designer at Aqua Media Creative
June 1, 2009 - September 17, 2025
Managed comprehensive client projects from brief to delivery, ensuring brand adherence and successful campaigns across diverse industries.

Education

Bachelor of Design at University of New South Wales
February 1, 2003 - November 1, 2006
BTEC Diploma in Art and Design at Chelsea College of Design, The London Institute, UK
September 1, 1999 - July 1, 2000
Intensive Drawing and Painting at Parsons School of Design, New York, USA
July 1, 1998 - August 1, 1998
GCSE and A-Levels at King George V School, Hong Kong
September 1, 1995 - June 1, 1999
Account-based Marketing Certification at ITSMA
March 1, 2019 - September 17, 2025
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at Columbia Business School
March 1, 2018 - June 30, 2018
Account-based Marketing at ITSMA
March 1, 2019 - September 17, 2025
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at Columbia Business School
March 1, 2018 - June 1, 2018
Bachelor of Design at University of New South Wales, Sydney
February 1, 2003 - November 1, 2006
BTEC Diploma in Art and Design at Chelsea College of Design, The London Institute, UK
September 1, 1999 - July 1, 2000
Intensive Drawing and Painting at Parsons School of Design, New York
July 1, 1998 - August 1, 1998
GCSE and A-Levels at King George V School, Hong Kong
September 1, 1995 - June 1, 1999
Bachelor of Design at Columbia Business School
February 1, 2003 - November 30, 2006
BTEC Diploma in Art and Design at Chelsea College of Design, The London Institute, UK
September 1, 1999 - July 31, 2000
Intensive Drawing and Painting at Parsons School of Design, New York, USA
July 1, 1998 - August 31, 1998
GCSE and A-Levels at King George V School, Hong Kong
September 1, 1995 - June 30, 1999
Account-based Marketing at ITSMA
March 1, 2019 - September 17, 2025

Qualifications

Account-based Marketing Certification
March 1, 2019 - September 17, 2025
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
March 1, 2018 - September 17, 2025
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
March 1, 2018 - June 30, 2018
Account-based Marketing
March 1, 2019 - September 17, 2025
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
March 1, 2018 - June 30, 2018

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Software & Internet, Education

Skills

Experience Level