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I started my career in education, which built my foundation in communication, persuasion, and understanding how people think before they make decisions. Over the last four years, I have worked in brand and marketing, leading campaigns across real estate and lifestyle sectors. I am naturally connected with people, and I use that strength to shape brand messaging that feels relatable and trustworthy.…I started my career in education, which built my foundation in communication, persuasion, and understanding how people think before they make decisions. Over the last four years, I have worked in brand and marketing, leading campaigns across real estate and lifestyle sectors. I am naturally connected with people, and I use that strength to shape brand messaging that feels relatable and trustworthy.

Reshma Behera

Content Creator, Marketing Strategist, Artist, +5

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I started my career in education, which built my foundation in communication, persuasion, and understanding how people think before they make decisions. Over the last four years, I have worked in brand and marketing, leading campaigns across real estate and lifestyle sectors. I am naturally connected with people, and I use that strength to shape brand messaging that feels relatable and trustworthy.…I started my career in education, which built my foundation in communication, persuasion, and understanding how people think before they make decisions. Over the last four years, I have worked in brand and marketing, leading campaigns across real estate and lifestyle sectors. I am naturally connected with people, and I use that strength to shape brand messaging that feels relatable and trustworthy.

Available to hire

I started my career in education, which built my foundation in communication, persuasion, and understanding how people think before they make decisions.

Over the last four years, I have worked in brand and marketing, leading campaigns across real estate and lifestyle sectors. I am naturally connected with people, and I use that strength to shape brand messaging that feels relatable and trustworthy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Fluent

Marathi (Marāṭhī)

Advanced

Bengali

Advanced

Work Experience

Brand and Marketing Manager at Terado Engineering Private Limited

December 1, 2021 - December 1, 2025

Led revenue-focused marketing and integrated campaigns for 14+ client accounts across real estate, hospitality, and retail; aligned brand strategy with revenue and lead generation targets; generated ~$715,000 booking pipeline in 60 days; influenced ~$2 million annual sales pipeline; delivered KPI reporting, performance optimization, and managed campaign budgets and vendor relationships.

Lecturer and Academic Roles at Independent / Academic Roles (Mumbai, India)

June 1, 2016 - July 1, 2025

Delivered lectures in Digital Marketing, Organization & Management, Economics, Business Communication, and English across junior college and degree programs; mentored students in presentations, confidence building, and career clarity; led admissions counselling and enrollment growth initiatives, including high-volume counseling and conversion efforts.

Freelance Content Creator and Influencer Marketing Specialist at Independent Collaborations

November 1, 2024 - December 1, 2025

Built independent brand partnerships with real estate developers, hospitality venues, and retail brands through influencer marketing collaborations. Managed end-to-end influencer marketing, including outreach, contract negotiation, campaign briefs, content approvals, deliverables, timelines, and performance tracking for 40+ content creators. Executed social media campaigns achieving up to 1 million views and strong engagement to boost brand awareness and community growth.

Lecturer

June 1, 2016 - July 1, 2025

Delivered lectures in Digital Marketing, Organization of Commerce and Management, Economics, Business Communication, and English across junior college and degree programs. Focused on structured communication and practical understanding of business subjects. Mentored students in presentation skills, confidence building, and career clarity, strengthening overall classroom engagement and participation. Admitted counseling and enrollment growth initiatives in 2017; during a low admission cycle, was assigned to lead lead counseling and convert inquiries into enrolled students.