Available to hire
Hi there! I’m Ashley, a creative and data-driven professional passionate about visual storytelling, social media, and engaging audiences. I develop content strategies, design graphics, and craft cohesive brand visuals that resonate across multiple platforms while balancing creativity with measurable results.
I thrive in fast-paced environments, lead with a collaborative spirit, and enjoy mentoring teammates through onboarding and training. I’m excited to bring my passion for visual communication and digital engagement to a team that values authentic connections, growth, and impactful creative work.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Fire and Flower Talent and Learning Specialist, Recruiter, New Store Opening Manager, General Manager, Assistant Manager, Lead Educator at Fire and Flower
September 1, 2018 - January 2, 2023Fostered strong relationships with team members and customers by establishing a welcoming, secure, and dynamic environment to foster genuine connections.
Led exceptional teams in fast-paced, high-energy settings with patience and empathy. Adapted and multitasked while embracing change and inspiring team members in a new company/industry.
Introduced fresh, enjoyable, and inventive methods to promote learning and sales. Oversaw the launch of new stores and trained teams for their success. Emphasized learning and recruitment, developing training materials, and spearheading internal communication for a team exceeding 1000 individuals.
Acquired graphic design skills from the marketing team to craft training and onboarding programs. Mastered various programs and imparted knowledge to all staff members. Delivered top-notch quality with meticulous attention to detail, collaborating directly with more than 100 external representatives.
Dog Walker and Trainer, Social Media Manager, Graphic Designer at The Leash Team
December 1, 2023 - PresentProvided consistent, compassionate care while building trusted relationships with dogs and their owners. Adapted quickly, stayed calm under pressure, and brought positive energy daily. Expanded role to include social media management and graphic design to help grow the online presence and engage with the community. Strengthened ability to think creatively while staying organized and reliable in a fast-paced environment.
Social media manager at The Leash Team
December 3, 2024 - PresentDevelop and execute creative social media strategies across Instagram and Facebook to grow brand awareness and engagement.
Create visually compelling graphics, posts, and story content aligned with brand identity using tools like Canva and Filmora.
Plan, schedule, and manage daily content calendars, ensuring consistent and timely posting.
Design and implement interactive campaigns and games, to increase follower engagement and attract new audiences.
Monitor analytics to track engagement, follower growth, and campaign performance, adjusting strategies for optimal results.
Write captions that resonate with the target audience, balancing brand voice with engagement-driving techniques.
Respond to follower comments and direct messages to foster community engagement and maintain positive customer interactions.
Collaborate with team members to brainstorm content ideas, seasonal promotions, and campaigns.
Manage hashtag strategies, tagging, and partnerships to increase reach and visibility.
Stay up to date on social media trends and platform features to implement innovative content ideas.
Education
Diploma at Ross Sheppard High School
January 11, 2030 - August 18, 2025Attended at Grant MacEwan, Travel and Tourism
September 1, 2009 - January 30, 2010Qualifications
Industry Experience
Retail, Education, Consumer Goods, Professional Services, Travel & Hospitality, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
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