Managed content strategy and campaign execution for a music production house, overseeing the development of visual and digital assets across multiple platforms. Planned and executed marketing campaigns to support artist releases, brand positioning, and audience growth. Collaborated closely with creative, production, and marketing teams to ensure consistent storytelling and impactful content delivery aligned with the label’s vision.

Led the visual video team for live concert productions, overseeing both creative direction and on-site execution. Responsible for planning shot concepts, directing camera teams, and ensuring seamless coordination with lighting, stage, and production crews. Maintained consistent visual quality throughout the show, capturing key moments and delivering cohesive, high-impact content aligned with the concert’s creative vision.

Led the production of a launch campaign for a Singapore-based private dating app, serving as both Project Manager and Videographer. Managed end-to-end production, from concept development to final delivery, ensuring a refined and high-quality visual output aligned with the brand’s positioning.