Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an award-winning creative professional and adman with twenty years of experience specializing in creative design, advertising communication, and brand building discipline. I have led successful campaigns generating sales volume and designed revolutionary packaging that resonates with millennials while constantly seeking creative excellence. During the pandemic, I adapted to new challenges by pioneering hybrid and virtual activation setups, showcasing my adaptability and leadership. Currently, I work closely with top executives, leading creative teams to deliver strategic and high-quality outputs aligned to brand visions. I am passionate about mentoring young creatives to maximize their potential, integrating business strategies into creative processes, and driving operational sustainability. I champion teamwork and wellness everyday in my craft and leadership roles.…I am an award-winning creative professional and adman with twenty years of experience specializing in creative design, advertising communication, and brand building discipline. I have led successful campaigns generating sales volume and designed revolutionary packaging that resonates with millennials while constantly seeking creative excellence. During the pandemic, I adapted to new challenges by pioneering hybrid and virtual activation setups, showcasing my adaptability and leadership. Currently, I work closely with top executives, leading creative teams to deliver strategic and high-quality outputs aligned to brand visions. I am passionate about mentoring young creatives to maximize their potential, integrating business strategies into creative processes, and driving operational sustainability. I champion teamwork and wellness everyday in my craft and leadership roles.

Reynaldo Tolentino

Creative Director, Art Director, Graphic Designer, +2





I am an award-winning creative professional and adman with twenty years of experience specializing in creative design, advertising communication, and brand building discipline. I have led successful campaigns generating sales volume and designed revolutionary packaging that resonates with millennials while constantly seeking creative excellence. During the pandemic, I adapted to new challenges by pioneering hybrid and virtual activation setups, showcasing my adaptability and leadership. Currently, I work closely with top executives, leading creative teams to deliver strategic and high-quality outputs aligned to brand visions. I am passionate about mentoring young creatives to maximize their potential, integrating business strategies into creative processes, and driving operational sustainability. I champion teamwork and wellness everyday in my craft and leadership roles.…I am an award-winning creative professional and adman with twenty years of experience specializing in creative design, advertising communication, and brand building discipline. I have led successful campaigns generating sales volume and designed revolutionary packaging that resonates with millennials while constantly seeking creative excellence. During the pandemic, I adapted to new challenges by pioneering hybrid and virtual activation setups, showcasing my adaptability and leadership. Currently, I work closely with top executives, leading creative teams to deliver strategic and high-quality outputs aligned to brand visions. I am passionate about mentoring young creatives to maximize their potential, integrating business strategies into creative processes, and driving operational sustainability. I champion teamwork and wellness everyday in my craft and leadership roles.

Available to hire

I am an award-winning creative professional and adman with twenty years of experience specializing in creative design, advertising communication, and brand building discipline. I have led successful campaigns generating sales volume and designed revolutionary packaging that resonates with millennials while constantly seeking creative excellence. During the pandemic, I adapted to new challenges by pioneering hybrid and virtual activation setups, showcasing my adaptability and leadership.

Currently, I work closely with top executives, leading creative teams to deliver strategic and high-quality outputs aligned to brand visions. I am passionate about mentoring young creatives to maximize their potential, integrating business strategies into creative processes, and driving operational sustainability. I champion teamwork and wellness everyday in my craft and leadership roles.

Skills

Advertising Illustration

Experience Level

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director/Corporate Communications Head at IMG

July 1, 2024 - August 28, 2025

Responsible for advertisements and social media content for multiple brands including Manila Bankers Life Assurance Corp., KIH, Kaiser Medical Clinic, and Anda Beach Resorts. Managed creative operations and led a creative team delivering high-quality standards. Collaborated with brand executive heads for idea alignment. Supervised large conventions and events. Mentored young creatives and integrated business strategies to drive value and sustainability.

Creative Brand Custodian/Consultant at Wyeth Infant Nutrition under Nestlé

July 1, 2024 - Present

Ideates disruptive communication materials adhering to company’s creative vision via CX. Supervises and manages creative materials to ensure brand mandatories are implemented. Coordinates with outside suppliers and production companies. Reports to CCX Head and the brand team facilitating projects.

Creative Director at Oncue/Hey! Communications

January 1, 2022 - August 28, 2025

Led a team that won major pitches for Lenovo, Colgate Palmolive, and Novartis during the pandemic. Provided creative and design direction for communications and graphic requirements. Managed virtual launches, webinars, and events utilizing hybrid presentation platforms.

Creative Director/Consultant at ToolBox Creative

March 1, 2020 - August 28, 2025

Worked closely with the Chief Creative Officer on creative deliverables. Directed creative for newborn campaigns and led a team ensuring high quality standards in pitches. Collaborated across departments for idea alignment and mentored young talents.

Creative Director at Hakuhodo-Bci

September 1, 2019 - August 28, 2025

Handled accounts such as B’lue Water Plus Drink, Accenture Digital, Security Bank-Mastercard, Mitsubishi Motors Philippines, and Unilab Packaging. Led creative direction and design across digital, events, BTL, and packaging projects.

Creative Director at Wild Cub (Publicis Design Group)

December 1, 2014 - August 28, 2025

Managed the division to become a popular design agency locally and regionally. Handled global and local accounts including Nestlé HK, Nestlé Philippines, Asia Brewery, ABS-CBN, and Meralco. Exercised critical design thinking and maintained profitability for operational sustainability.

Creative Director at Publicis Manila

November 30, 2013 - August 28, 2025

Managed accounts including Nestlé Wellness, Nestlé Corporate, Milo Ready-to-Drink, Bear Brand Sterilized, Nesvita, and Asia Brewery-Tanduay Black. Responsible for all creative outputs, led an art group, and participated in new business pitches and special projects.

Associate Creative Director at Publicis Graphics – Amman, Jordan

March 1, 2008 - August 28, 2025

Handled accounts such as Saraya World, SAE Institute, ARAMEX, Jazeera Airways, and ZAIN Telecommunications. Responsible for creative direction and brand development in the Middle East and North Africa region.

Senior Art Director at Publicis Manila

September 30, 2007 - August 28, 2025

Worked on Nestlé Philippines accounts such as Milo, Bear Brand, Nido, and Infant Nutrition. Led art teams and executed national campaigns and events.

Art Director at Publicis Philippines

December 31, 1998 - August 28, 2025

Handled accounts including Mitsubishi Motors, Rizal Commercial Banking Corporation, Qantas Airline, and Philamlife Insurance. Reported to Executive Creative Director and led art groups.

Art Director at Basic FCB

April 30, 1997 - August 28, 2025

Managed accounts such as Mitsubishi Motors, Duty-Free Philippines, Development Bank of the Philippines, and various consumer brands. Led creative teams in advertising deliverables.

Visualizer at Lintas Manila

May 31, 1993 - August 28, 2025

Handled Purefoods and Unilever accounts creating advertising visuals. Developed artwork supporting marketing communications.