I’m a Creative Producer and Video Growth Strategist working at the intersection of content, analytics, and production. I help turn content into a business asset — not just something that gets views, but something that drives growth, monetization, and real outcomes. My work combines: - video strategy - audience and behavior analysis - content packaging - monetization thinking - performance creative - production systems that scale I work across YouTube, Facebook, and paid social, building content ecosystems that are shaped not only by creative instinct, but by retention, CTR, RPM, monetization signals, and audience psychology. Over the years, I’ve worked on video systems, creative operations, channel growth, and performance-focused content across different formats, teams, and markets. What I do best: - build content systems - find growth and monetization opportunities inside existing channels or products - connect creative ideas with platform logic and business goals - improve packaging, hooks, retention logic, and content-market fit - bridge strategy, analytics, and execution If you’re building a media product, video-first brand, monetized channel, or performance content pipeline - that’s the kind of work I’m best at.

Viktoriia Afiichuk

I’m a Creative Producer and Video Growth Strategist working at the intersection of content, analytics, and production. I help turn content into a business asset — not just something that gets views, but something that drives growth, monetization, and real outcomes. My work combines: - video strategy - audience and behavior analysis - content packaging - monetization thinking - performance creative - production systems that scale I work across YouTube, Facebook, and paid social, building content ecosystems that are shaped not only by creative instinct, but by retention, CTR, RPM, monetization signals, and audience psychology. Over the years, I’ve worked on video systems, creative operations, channel growth, and performance-focused content across different formats, teams, and markets. What I do best: - build content systems - find growth and monetization opportunities inside existing channels or products - connect creative ideas with platform logic and business goals - improve packaging, hooks, retention logic, and content-market fit - bridge strategy, analytics, and execution If you’re building a media product, video-first brand, monetized channel, or performance content pipeline - that’s the kind of work I’m best at.

Available to hire

I’m a Creative Producer and Video Growth Strategist working at the intersection of content, analytics, and production.

I help turn content into a business asset — not just something that gets views, but something that drives growth, monetization, and real outcomes.

My work combines:

  • video strategy
  • audience and behavior analysis
  • content packaging
  • monetization thinking
  • performance creative
  • production systems that scale

I work across YouTube, Facebook, and paid social, building content ecosystems that are shaped not only by creative instinct, but by retention, CTR, RPM, monetization signals, and audience psychology.
Over the years, I’ve worked on video systems, creative operations, channel growth, and performance-focused content across different formats, teams, and markets.

What I do best:

  • build content systems
  • find growth and monetization opportunities inside existing channels or products
  • connect creative ideas with platform logic and business goals
  • improve packaging, hooks, retention logic, and content-market fit
  • bridge strategy, analytics, and execution

If you’re building a media product, video-first brand, monetized channel, or performance content pipeline - that’s the kind of work I’m best at.

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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent
Greek, Modern
Beginner

Work Experience

Performance Story Producer / Senior Creative Producer (YouTube/Facebook) at Dizarx
November 1, 2019 - December 1, 2025
Produced and scaled YouTube-first brands with audiences from 1M to 8M+ subscribers, owning performance-driven editorial systems and the iteration loop (not just execution). 1. Produced performance-driven long-form + Shorts through structured iteration cycles and scaling decisions. 2. Maintained strong benchmarks via hook systems, pacing control, and packaging alignment (title–thumbnail–intro). 3. Built repeatable testing frameworks for angles and structures; scaled winners and retired underperformers quickly. 4. Used analytics (CTR, retention curves, early drop-offs, returning viewers) to refine formats and increase total watch time. 5. Supported multi-language scaling (8+ languages) via standardized briefs and localized adaptation systems. 6. Mentored 3 junior producers and increased throughput through templates, standards, and review systems. SELECTED RESULTS (NDA-SAFE) • Delivered 15–30M+ monthly views at peak across the channel portfolio through packaging + retention systems and repeatable format iteration. • Maintained 8–12% CTR on key releases by aligning Btle–thumbnail promise with the opening minute and narrative pacing. • Sustained 45%+ long-form retenBon and 65%+ early retenBon (30s–1min) through hook engineering and structural templates. • Contributed to 500M+ cumulative views across brands and localized versions through standardized briefs and scalable production workflows. • Increased average video length when performance signals supported it, growing total watch time and revenue without sacrificing retention. • Built a high-output operaBng rhythm (brief → edit direcBon → QC → packaging → publish → iterate) and scaled it across multiple editors/designers.
Operation at Operation
January 1, 2019 - December 31, 2019
Built and launched 3 B2B chatbot products (recruitment, onboarding, training).
Product Manager at Sonmax China
January 1, 2018 - December 31, 2019
Launched 8 cohorts of an online program; built a training marketplace and 3 advanced courses; owned marketing budget planning.
Project Manager / Head of Authors Department at ITVDN
August 1, 2017 - February 28, 2018
Built BPM systems; launched 20 online courses and 20+ live webinars.
Product Owner / Admissions Manager at Upscale Academy (now GoIT)
January 1, 2016 - December 31, 2017
Launched bootcamp MVP (3 cohorts, 45 students; avg ticket $1,500); owned pricing and marketing budgets.
Performance Creative Producer / Marketng Creative Lead at 777NGO
January 1, 2025 - December 7, 2025
1. Owned creative as a growth layer during MVP development: experimentation, production systems, and performance feedback loops across multiple products. 2. Built growth-driven creative systems: angle libraries, hook patterns, packaging rules, and rapid iteration loops. 3. Produced multi-format creatives across Meta, YouTube, TikTok, Pinterest; adapted to platform behavior and distribution mechanics. 4. Built operating standards (SOPs, QC checklists, metadata organization) to scale output without losing quality. 5. Built and managed cross-functional teams (producers, designers, editors, writers, AI specialists). 6. Designed and built a dedicated studio filming location for repeatable production. SELECTED RESULTS (NDA-SAFE) - 15–30M+ monthly views at peak across the channel portfolio through packaging + retention systems and repeatable format iteration. - Sustained 8–12% CTR on key releases via title–thumbnail–intro alignment and fast variant testing. - Maintained 45%+ long-form retention and 65%+ early retention (30s–1min) through hook engineering and pacing templates. - Contributed to 500M+ cumulative views across brands and localized versions (NDA-safe aggregates). - 777Pets: scaled Facebook 0 → 500K+ followers (13.7M total views, 6.2M unique viewers, 216K+ interactions). - Pinterest automation: 777Pets to 261.5K monthly views; Pray4Me to 79.5K monthly views.

Education

Bachelor's Degree in Advertising & Public Relations at Kyiv National University of Trade and Economics (KNUTE)
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet