I’m a B2B media technology product marketer and PR/marketing executive who translates complex technical and production workflows—like storage, cloud, data orchestration, and AI-driven processes—into clear messaging for enterprise audiences. I enjoy shaping positioning and value propositions, then turning them into compelling content and campaigns that help teams generate demand and support pipeline growth across the production, post-production, broadcast, and content stages. Across my roles, I’ve led multi-channel marketing and PR activity spanning email, web, social, thought leadership, case studies, press releases, events, and post-event nurture. I work closely with product and sales to tailor messaging to verticals and buyer needs, manage CRM segmentation and marketing automation (Salesforce, Pardot, HubSpot), and use performance results to refine strategy and deliver measurable improvements.

I’m a B2B media technology product marketer and PR/marketing executive who translates complex technical and production workflows—like storage, cloud, data orchestration, and AI-driven processes—into clear messaging for enterprise audiences. I enjoy shaping positioning and value propositions, then turning them into compelling content and campaigns that help teams generate demand and support pipeline growth across the production, post-production, broadcast, and content stages. Across my roles, I’ve led multi-channel marketing and PR activity spanning email, web, social, thought leadership, case studies, press releases, events, and post-event nurture. I work closely with product and sales to tailor messaging to verticals and buyer needs, manage CRM segmentation and marketing automation (Salesforce, Pardot, HubSpot), and use performance results to refine strategy and deliver measurable improvements.

Available to hire

I’m a B2B media technology product marketer and PR/marketing executive who translates complex technical and production workflows—like storage, cloud, data orchestration, and AI-driven processes—into clear messaging for enterprise audiences. I enjoy shaping positioning and value propositions, then turning them into compelling content and campaigns that help teams generate demand and support pipeline growth across the production, post-production, broadcast, and content stages.

Across my roles, I’ve led multi-channel marketing and PR activity spanning email, web, social, thought leadership, case studies, press releases, events, and post-event nurture. I work closely with product and sales to tailor messaging to verticals and buyer needs, manage CRM segmentation and marketing automation (Salesforce, Pardot, HubSpot), and use performance results to refine strategy and deliver measurable improvements.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Work Experience

Product Marketing Manager at Pixit media by DataCore
June 1, 2023 - Present
Owned product positioning and go-to-market activities for B2B media technology across production, post-production, broadcast, and content workflows. Translated complex capabilities (storage, cloud, data orchestration, AI workflows) into clear value propositions for technical and business stakeholders. Developed integrated demand generation campaigns across email, web, social, content, and events, partnering closely with sales to support pipeline growth. Created enterprise sales and marketing assets including solution briefs, case studies, presentations, landing pages, and campaign materials. Planned and executed lead event marketing for NAB, IBC, HPA, and MPTS with pre-event demand generation, meeting/onsite activity, and post-event nurture. Launched new product messaging and verticalized content by collaborating with product, sales, and leadership; managed CRM segmentation, marketing automation, and email journeys using Salesforce to improve performance through reporting.
PR and Marketing Executive at Radical Moves Ltd
February 1, 2021 - June 1, 2023
Delivered B2B marketing and PR campaigns for technology companies across the media, broadcast, and entertainment industries. Converted complex technical products and industry topics into clear messaging and customer-/prospect-friendly content across email, web, thought leadership, case studies, press releases, and social media. Supported product launches and industry events through digital campaigns and media outreach, working directly with clients to understand product objectives and shape messaging and coverage in specialist industry media. Tracked campaign performance and used results to inform recommendations and future activity.
Support Worker at Alzheimer’s Society
August 1, 2016 - August 1, 2017
Admin Assistant at FUW
March 1, 2016 - June 1, 2016
Personal Assistant at Grwp Gwalia
May 1, 2013 - August 1, 2015
Home Care Assistant / Child Care at Allied Health Care
April 1, 2011 - May 1, 2013

Education

BA Business Management (Marketing) at University of Wales, Trinity St. David
January 1, 2019 - January 1, 2022

Qualifications

A Level – Drama [C]
January 11, 2030 - September 2, 2026
GCSE – 9 achieved, grades A-C (including Maths, English and Science)
January 11, 2030 - September 2, 2026
Advanced Product Marketing - Digital Marketing Growth Programme
September 1, 2024 - September 2, 2026
Marketing Automation
May 1, 2024 - September 2, 2026
Digital Marketing Strategy
March 1, 2022 - September 2, 2026
Marketing Automation
May 1, 2024 - September 2, 2026
Digital Marketing Growth Programme
July 1, 2024 - September 2, 2026
Google Analytics
June 1, 2021 - September 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner