Available to hire
I’m Steyn Baron van Hovell, a fractional CMO and GTM advocate with 15+ years building growth engines for FinTech, Web3, and digital startups. I design data-driven marketing ecosystems that scale with limited resources, collaborating across product, engineering, and sales to turn ideas into revenue.
My approach blends strategy, storytelling, and measurable dashboards—delivering clear ROI, cross-functional alignment, and sustainable growth for ambitious teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Lead at Bitpace (via EAK Digital)
January 1, 2025 - October 9, 2025Managed extended 9-month PR/marketing contract; delivered thought leadership campaigns and global visibility; maintained performance amid client-side restructuring.
Go-To-Market Consultant (Contract) at Global FinTech Institute (GFI)
January 1, 2025 - October 9, 2025Provide GTM and marketing leadership as a consultant, interim CMO, and project advisor across FinTech, blockchain, and digital industries. Designed GTM framework across certifications, specializations, short courses, and webinars; built first unified marketing dashboard and launched flagship course “How to Build a Course the GFI Way.”
CEO at TekDef
December 31, 2023 - October 9, 2025Steered startups & Web3 launch projects; oversaw strategic direction, fundraising, and go-to-market initiatives.
CEO at TekDef
January 1, 2023 - October 9, 2025Led startups and Web3 launch projects; developed Go-To-Market strategies; raised funding; built KPI-driven marketing dashboards; launched scalable growth engines and cross-functional teams.
CEO at TekDef
January 1, 2023 - October 9, 2025Led operations for blockchain marketing agencies; oversaw overseas operations supporting KuCoin Exchange; executed 90+ campaigns; built KPI frameworks; scaled cross-department workflows; spearheaded development and launch of Win Play, an app-viral marketing platform.
Chief Operating Officer at TekDef
December 31, 2020 - October 9, 2025Overseen operations for blockchain marketing agencies; executed 90+ campaigns, built KPI frameworks, and scaled cross-department workflows; led development and launch of Win Play app.
Chief Operating Officer at TekDef
January 1, 2020 - October 9, 2025Oversaw operations and go-to-market execution; built cross-functional teams and processes to support rapid growth; partnered with founders on product and strategy.
Global Independent Consultant / Fractional CMO at Self-Employed / Independent
January 1, 2020 - PresentFractional CMO and strategic Go-To-Market consultant delivering leadership across digital marketing, FinTech, and Web3. Raised $9M+ and scaled 90+ global campaigns; built GTM frameworks for certification bodies, exchanges, and startups. Known for data-driven strategies, positioning, and C-suite partnerships.
Service & Marketing Manager at Human IT
December 31, 2017 - October 9, 2025Served as Service & Marketing Manager, overseeing marketing operations and client delivery.
Service & Marketing Manager at Human IT
January 1, 2017 - October 9, 2025Managed service delivery and marketing programs; led digital campaigns across channels; improved client acquisition and retention.
Service & Marketing Manager at Human IT
January 1, 2017 - October 9, 2025Managed IT services and marketing operations; led campaigns, partnerships, and marketing initiatives.
Digital Marketing Executive at Vova Group
December 31, 2015 - October 9, 2025Led digital marketing initiatives and campaigns for the group.
Digital Marketing Executive at VooVa Group
January 1, 2015 - October 9, 2025Led digital marketing campaigns, content development, social media, CRM integration, and online presence improvements.
Digital Marketing Executive at Voova Group
January 1, 2015 - October 9, 2025Led digital marketing initiatives; contributed to growth across campaigns.
International School Teacher & Administrative Roles at International School
December 31, 2014 - October 9, 2025Taught and handled administrative responsibilities in an international education setting.
Teacher & Administrator at International School
January 1, 2014 - October 9, 2025Taught courses and managed administrative tasks; developed curricula; supported school operations.
Educator/Administrator at International School
January 1, 2014 - October 9, 2025Taught and managed administrative responsibilities; contributed to curriculum development.
Education
Master of Business Administration at University of Phoenix
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007MBA at University of Phoenix
January 1, 2007 - January 1, 2009B.S. in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007MBA at University of Phoenix
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007Qualifications
Master of Business Administration (MBA), Business Administration
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration
January 1, 2004 - January 1, 2007Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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