Available to hire
I’m Steyn Baron van Hovell, a fractional CMO and GTM advocate with 15+ years building growth engines for FinTech, Web3, and digital startups. I design data-driven marketing ecosystems that scale with limited resources, collaborating across product, engineering, and sales to turn ideas into revenue.
My approach blends strategy, storytelling, and measurable dashboards—delivering clear ROI, cross-functional alignment, and sustainable growth for ambitious teams.
Experience Level
Expert
Expert
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Expert
Expert
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Expert
Expert
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Expert
Language
English
Fluent
Work Experience
Global Independent Consultant / Fractional CMO at Self-Employed / Independent
January 1, 2020 - PresentFractional CMO and strategic Go-To-Market consultant delivering leadership across digital marketing, FinTech, and Web3. Raised $9M+ and scaled 90+ global campaigns; built GTM frameworks for certification bodies, exchanges, and startups. Known for data-driven strategies, positioning, and C-suite partnerships.
Go-To-Market Consultant (Contract) at Global FinTech Institute (GFI)
January 1, 2025 - October 9, 2025Provide GTM and marketing leadership as a consultant, interim CMO, and project advisor across FinTech, blockchain, and digital industries. Designed GTM framework across certifications, specializations, short courses, and webinars; built first unified marketing dashboard and launched flagship course “How to Build a Course the GFI Way.”
Marketing Lead at Bitpace (via EAK Digital)
January 1, 2025 - October 9, 2025Managed extended 9-month PR/marketing contract; delivered thought leadership campaigns and global visibility; maintained performance amid client-side restructuring.
CEO at TekDef
December 31, 2023 - October 9, 2025Steered startups & Web3 launch projects; oversaw strategic direction, fundraising, and go-to-market initiatives.
Chief Operating Officer at TekDef
December 31, 2020 - October 9, 2025Overseen operations for blockchain marketing agencies; executed 90+ campaigns, built KPI frameworks, and scaled cross-department workflows; led development and launch of Win Play app.
Service & Marketing Manager at Human IT
December 31, 2017 - October 9, 2025Served as Service & Marketing Manager, overseeing marketing operations and client delivery.
Digital Marketing Executive at Vova Group
December 31, 2015 - October 9, 2025Led digital marketing initiatives and campaigns for the group.
International School Teacher & Administrative Roles at International School
December 31, 2014 - October 9, 2025Taught and handled administrative responsibilities in an international education setting.
CEO at TekDef
January 1, 2023 - October 9, 2025Led operations for blockchain marketing agencies; oversaw overseas operations supporting KuCoin Exchange; executed 90+ campaigns; built KPI frameworks; scaled cross-department workflows; spearheaded development and launch of Win Play, an app-viral marketing platform.
Service & Marketing Manager at Human IT
January 1, 2017 - October 9, 2025Managed IT services and marketing operations; led campaigns, partnerships, and marketing initiatives.
Digital Marketing Executive at Voova Group
January 1, 2015 - October 9, 2025Led digital marketing initiatives; contributed to growth across campaigns.
Educator/Administrator at International School
January 1, 2014 - October 9, 2025Taught and managed administrative responsibilities; contributed to curriculum development.
CEO at TekDef
January 1, 2023 - October 9, 2025Led startups and Web3 launch projects; developed Go-To-Market strategies; raised funding; built KPI-driven marketing dashboards; launched scalable growth engines and cross-functional teams.
Chief Operating Officer at TekDef
January 1, 2020 - October 9, 2025Oversaw operations and go-to-market execution; built cross-functional teams and processes to support rapid growth; partnered with founders on product and strategy.
Service & Marketing Manager at Human IT
January 1, 2017 - October 9, 2025Managed service delivery and marketing programs; led digital campaigns across channels; improved client acquisition and retention.
Digital Marketing Executive at VooVa Group
January 1, 2015 - October 9, 2025Led digital marketing campaigns, content development, social media, CRM integration, and online presence improvements.
Teacher & Administrator at International School
January 1, 2014 - October 9, 2025Taught courses and managed administrative tasks; developed curricula; supported school operations.
Education
Master of Business Administration at University of Phoenix
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007MBA at University of Phoenix
January 1, 2007 - January 1, 2009B.S. in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007MBA at University of Phoenix
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration at University of Phoenix
January 1, 2004 - January 1, 2007Qualifications
Master of Business Administration (MBA), Business Administration
January 1, 2007 - January 1, 2009Bachelor of Science in Business Administration
January 1, 2004 - January 1, 2007Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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