Riana Lee Peladeau

• Create and execute inspiring, on-brand, and on-trend looks for the women's e-commerce channel weekly • Create strong and compelling looks for elevated e-comm & editorial capsule messages • Forecast trends geared towards the UO customer for merchandising team to buy into for the upcoming seasons • Build creative decks for specific messages, marketing campaigns, forecasted trends, and art direction • Oversee styling assistants • Continuously research, demonstrate, and apply trend inspiration, detailing techniques, and emerging ideas to elevate brand imagery • Attend weekly new product handoff with buying and merchant team • Review current brand sales information takeaways and apply to relevant e-comm sets

• Lead style Wholesale shoe lookbooks and on-model shoe emails • Lead style Shoe e-commerce direct sets • Create shoe focus art direction to share with the team • Build weekly shoe turn decks • Assist homepages, marketing campaigns, and Brand catalogs. • Collaborate with Free People’s wholesale division by styling out line sheets each month and executing directives while on set • Attend big idea meetings and pull inspiration that represents each trend for the month • Gathers trend inspiration by continuously viewing runway shoes, campaigns, editorials, photography, and influencers • Style e-commerce and creatives across all brand categories • Present style outs in a concise and professional manner that paints a clear picture for intended direction • Attend weekly handovers with Merchandising team • Oversee junior stylists • Accessorize and style all outfits as model goes on-set • Be on set to watch models to ensure proper fit of samples • Ensure all samples are being shot accurately and photos represent the true fit of the garment • Communicate any directive to art director and photographer • In collaboration with the photographer on set, direct the model on mood and pose • Partner with the photographer to make selects after shooting each item

• Partner closely with creative & art directors, on-figure & prop stylists, brand fashion editors, digital team, photographers & production • Pull and buy product for upcoming campaigns (apparel & still life) • Collaborate on the brand walk throughs & model fittings • Style weekly in-store social content • Assist in the overall direction of messages, campaigns, and brand marketing • Style out with lead fashion & still life stylist on prep weeks • Style assist/prep inhouse & location sets • Studio merchandise coordinating • Documentation of all samples/broadcast inventory