My name is Riana, and I’m a fashion stylist and creative consultant specializing in brand storytelling and visual direction. I’ve worked across lifestyle, e-commerce, and editorial projects—helping brands translate their vision into cohesive, compelling imagery that connects with their audience. Alongside my brand work, I offer personal styling services for private clients, helping them refine their wardrobes, define their aesthetic, and feel confident in their style. My approach blends an editorial eye with a deep understanding of identity—bringing authenticity, emotion, and effortless sophistication to every project. _Website not available. Sign in: https://www.twine.net/signup_

Riana Lee Peladeau

My name is Riana, and I’m a fashion stylist and creative consultant specializing in brand storytelling and visual direction. I’ve worked across lifestyle, e-commerce, and editorial projects—helping brands translate their vision into cohesive, compelling imagery that connects with their audience. Alongside my brand work, I offer personal styling services for private clients, helping them refine their wardrobes, define their aesthetic, and feel confident in their style. My approach blends an editorial eye with a deep understanding of identity—bringing authenticity, emotion, and effortless sophistication to every project. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

My name is Riana, and I’m a fashion stylist and creative consultant specializing in brand storytelling and visual direction. I’ve worked across lifestyle, e-commerce, and editorial projects—helping brands translate their vision into cohesive, compelling imagery that connects with their audience. Alongside my brand work, I offer personal styling services for private clients, helping them refine their wardrobes, define their aesthetic, and feel confident in their style. My approach blends an editorial eye with a deep understanding of identity—bringing authenticity, emotion, and effortless sophistication to every project.
Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Stylist + Creative Consultant at Freelance
January 1, 2018 - Present
On-Set Styling • On-figure • Editorial • E-commerce • Still-life • Commercial • Campaign • Runway production • Social content • Personal branding • Portrait Creative • Creative direction • Vision board design • Creative Strategy & Concept • Brand Storytelling • Campaign execution • Creative briefs • Visual display • Social platform direction • Wardrobe and personal branding fashioning • Brand collaborations and client relations Companies • URBN Urban Outfitters • URBN Free People • Ennis Agency • TJX Corporations - Marshalls & T.J.Maxx • Garnet Hill • Rue Gilt Groupe - Rue La La & Gilt
Lead Brand Stylist at Urban Outfitters
December 2, 2024 - Present
• Create and execute inspiring, on-brand, and on-trend looks for the women's e-commerce channel weekly • Create strong and compelling looks for elevated e-comm & editorial capsule messages • Forecast trends geared towards the UO customer for merchandising team to buy into for the upcoming seasons • Build creative decks for specific messages, marketing campaigns, forecasted trends, and art direction • Oversee styling assistants • Continuously research, demonstrate, and apply trend inspiration, detailing techniques, and emerging ideas to elevate brand imagery • Attend weekly new product handoff with buying and merchant team • Review current brand sales information takeaways and apply to relevant e-comm sets
Lead Shoe Stylist & Assistant Campaign/Ecomm Stylist at Free People
January 2, 2023 - December 2, 2024
• Lead style Wholesale shoe lookbooks and on-model shoe emails • Lead style Shoe e-commerce direct sets • Create shoe focus art direction to share with the team • Build weekly shoe turn decks • Assist homepages, marketing campaigns, and Brand catalogs. • Collaborate with Free People’s wholesale division by styling out line sheets each month and executing directives while on set • Attend big idea meetings and pull inspiration that represents each trend for the month • Gathers trend inspiration by continuously viewing runway shoes, campaigns, editorials, photography, and influencers • Style e-commerce and creatives across all brand categories • Present style outs in a concise and professional manner that paints a clear picture for intended direction • Attend weekly handovers with Merchandising team • Oversee junior stylists • Accessorize and style all outfits as model goes on-set • Be on set to watch models to ensure proper fit of samples • Ensure all samples are being shot accurately and photos represent the true fit of the garment • Communicate any directive to art director and photographer • In collaboration with the photographer on set, direct the model on mood and pose • Partner with the photographer to make selects after shooting each item
Freelance Stylist + Fashion Editor Assistant at TJX Corporation (Marshalls & T.J.Maxx)
April 1, 2022 - January 2, 2023
• Partner closely with creative & art directors, on-figure & prop stylists, brand fashion editors, digital team, photographers & production • Pull and buy product for upcoming campaigns (apparel & still life) • Collaborate on the brand walk throughs & model fittings • Style weekly in-store social content • Assist in the overall direction of messages, campaigns, and brand marketing • Style out with lead fashion & still life stylist on prep weeks • Style assist/prep inhouse & location sets • Studio merchandise coordinating • Documentation of all samples/broadcast inventory

Education

Bachelor's of Arts in Fashion and Retail Merchandise at Lasell College School of Fashion
September 1, 2016 - May 1, 2019
Converse Connected Learning Partnership at Converse HQ
December 1, 2018 - May 1, 2019

Qualifications

Cum Laude
May 1, 2019 - October 7, 2025
Converse Connected Learning Partnership
December 1, 2018 - May 1, 2019