I’m Ricardo Ferreira, a technology and engineering leadership professional with 14+ years of experience bridging startup speed and enterprise-scale delivery, especially in multi-tenant distributed systems for retail. I’ve taken greenfield products from 0-to-1 while designing resilient cloud architectures, APIs, and data pipelines used by well-known brands. I enjoy hands-on architecture and mentoring—leading lean engineering teams, modernizing CI/CD and release processes, and improving security and compliance practices (including GDPR and ISO 27001). Through roles spanning software engineering, Head of New Product Development, and fractional leadership, I focus on building scalable, maintainable platforms that teams can evolve confidently as the business grows.

Ricardo Ferreira

I’m Ricardo Ferreira, a technology and engineering leadership professional with 14+ years of experience bridging startup speed and enterprise-scale delivery, especially in multi-tenant distributed systems for retail. I’ve taken greenfield products from 0-to-1 while designing resilient cloud architectures, APIs, and data pipelines used by well-known brands. I enjoy hands-on architecture and mentoring—leading lean engineering teams, modernizing CI/CD and release processes, and improving security and compliance practices (including GDPR and ISO 27001). Through roles spanning software engineering, Head of New Product Development, and fractional leadership, I focus on building scalable, maintainable platforms that teams can evolve confidently as the business grows.

Available to hire

I’m Ricardo Ferreira, a technology and engineering leadership professional with 14+ years of experience bridging startup speed and enterprise-scale delivery, especially in multi-tenant distributed systems for retail. I’ve taken greenfield products from 0-to-1 while designing resilient cloud architectures, APIs, and data pipelines used by well-known brands.

I enjoy hands-on architecture and mentoring—leading lean engineering teams, modernizing CI/CD and release processes, and improving security and compliance practices (including GDPR and ISO 27001). Through roles spanning software engineering, Head of New Product Development, and fractional leadership, I focus on building scalable, maintainable platforms that teams can evolve confidently as the business grows.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Head of New Product Development (Fractional) at INOVRETAIL, S.A.
January 1, 2026 - Present
Direct technical architecture, infrastructure strategy, and feature decision-making across active retail product lines (remote). Provide ongoing technical training and engineering mentorship to maintain platform quality and team velocity.
Owner at B&F Software, LTDA
January 1, 2025 - Present
Founded an independent software and consulting firm focused on technical leadership, architecture, and developer mentoring for both greenfield and existing platforms. Perform architecture reviews and improvements with emphasis on compliance and security, cost optimization, and future upgrade paths. Advise clients on refactoring and infrastructure redesign to improve maintainability, security aligned with ISO 27001/GDPR, and operational execution performance.
Head of New Product Development at INOVRETAIL, S.A.
January 1, 2022 - January 1, 2025
Architected and deployed multi-tenant, multi-brand, and multi-market enterprise solutions for the retail sector. Defined technical architecture and infrastructure strategy, continuously improving foundations for scalable, secure, and maintainable delivery while contributing directly to the codebase. Led and mentored an engineering team (up to 6) through hiring, best practices, knowledge sharing, and ongoing technical development. Reduced release cycle from monthly to intraday by implementing review/release pipelines and internal DevOps practices. Designed and developed ETL/data integration and batch-processing workflows, and supported security/privacy/compliance needs including OAuth, JWT, GDPR, and ISO 27001 practices. Supported solutions for brands including Levi’s, Benetton, MO, Salsa, Zippy, and Worten across Portugal, UK, and Spain.
Software Engineer at INOVRETAIL, S.A.
January 1, 2012 - January 1, 2022
Worked full-stack across frontend, backend, databases, infrastructure, and DevOps for enterprise retail technology solutions. Built web/mobile/backend applications, REST APIs, system integrations, and performed database modeling and management. Improved maintainability through architecture and infrastructure redesigns. Supported deployment and production environments and reduced acceptance-testing feedback cycles by redesigning CI/CD pipelines and automated test environments. Delivered solutions for multi-market and multi-brand retail contexts and participated across the full software lifecycle from requirements and architecture through testing and support.

Education

BSc in Computer Science (Licenciatura em Engenharia Informática) at Instituto Superior de Engenharia do Porto
January 1, 2007 - January 1, 2012
BSc in Computer Science (Licenciatura em Engenharia Informática) at Instituto Superior de Engenharia do Porto
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Computers & Electronics, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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