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I’m a marketing strategist with a foundation in advertising and over eight years of experience leading digital campaigns for global brands such as Microsoft, Coca-Cola, and Mastercard. My background in agencies like Wunderman Thompson and McCann taught me how to connect creativity with business performance—managing clients, cross-functional teams, and KPIs across multiple markets. Through my MBA at IE Business School, I expanded that perspective into strategy, innovation, and growth management. I combine analytical thinking, creativity, and business acumen to design marketing strategies that drive measurable results and long-term value.…I’m a marketing strategist with a foundation in advertising and over eight years of experience leading digital campaigns for global brands such as Microsoft, Coca-Cola, and Mastercard. My background in agencies like Wunderman Thompson and McCann taught me how to connect creativity with business performance—managing clients, cross-functional teams, and KPIs across multiple markets. Through my MBA at IE Business School, I expanded that perspective into strategy, innovation, and growth management. I combine analytical thinking, creativity, and business acumen to design marketing strategies that drive measurable results and long-term value.

Ricardo Luque

Marketing Strategist, Project Manager, Brand Strategist, +1

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I’m a marketing strategist with a foundation in advertising and over eight years of experience leading digital campaigns for global brands such as Microsoft, Coca-Cola, and Mastercard. My background in agencies like Wunderman Thompson and McCann taught me how to connect creativity with business performance—managing clients, cross-functional teams, and KPIs across multiple markets. Through my MBA at IE Business School, I expanded that perspective into strategy, innovation, and growth management. I combine analytical thinking, creativity, and business acumen to design marketing strategies that drive measurable results and long-term value.…I’m a marketing strategist with a foundation in advertising and over eight years of experience leading digital campaigns for global brands such as Microsoft, Coca-Cola, and Mastercard. My background in agencies like Wunderman Thompson and McCann taught me how to connect creativity with business performance—managing clients, cross-functional teams, and KPIs across multiple markets. Through my MBA at IE Business School, I expanded that perspective into strategy, innovation, and growth management. I combine analytical thinking, creativity, and business acumen to design marketing strategies that drive measurable results and long-term value.

Available to hire

I’m a marketing strategist with a foundation in advertising and over eight years of experience leading digital campaigns for global brands such as Microsoft, Coca-Cola, and Mastercard.

My background in agencies like Wunderman Thompson and McCann taught me how to connect creativity with business performance—managing clients, cross-functional teams, and KPIs across multiple markets.

Through my MBA at IE Business School, I expanded that perspective into strategy, innovation, and growth management. I combine analytical thinking, creativity, and business acumen to design marketing strategies that drive measurable results and long-term value.

Skills

Microsoft Office

Salesforce

Google Ads

Experience Level

Microsoft Office

Expert

Salesforce

Expert

Google Ads

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing Manager – Strategic Client Lead for Microsoft at Wunderman Thompson Buenos Aires

July 31, 2023 - July 28, 2025

Supervised the development of Account-Based Marketing (ABM) campaigns for Microsoft in LATAM, coordinating with agencies and stakeholders to ensure strategic coherence across all marketing channels, maximizing sales and campaign results. Managed communication with the Integrated Marketing Manager, delivering detailed reports and advanced data analysis, providing key insights for strategic decision-making and addressing complex data demands.

Project Manager – Digital Campaigns & Client Relationships at McCann Buenos Aires

February 28, 2022 - July 28, 2025

Redefined strategic collaboration processes for Schär and led the planning of innovative digital campaigns aligned with the business objectives of clients like Coca-Cola and Mastercard. Coordinated cross-functional teams to design integrated digital strategies, ensuring alignment with campaign objectives and critical KPIs.

Project Manager – Cross-functional Campaign Leader for Microsoft at Wunderman Thompson Buenos Aires

May 31, 2021 - July 28, 2025

Led the execution of email marketing campaigns and virtual events for Microsoft, ensuring the achievement of global strategic objectives through tools like Salesforce CRM. Supervised cross-functional teams (HTML design, QA, and data extraction), optimizing delivery processes for global clients and providing strategic recommendations based on data.

Strategic Account Executive at Viva Shango Buenos Aires

February 29, 2020 - July 28, 2025

Designed customized digital media strategies, ensuring the strategic impact of campaigns for key clients like HSBC. Coordinated creative content production, integrating strategic objectives into delivered proposals.

Project Manager – Key Clients: Falabella Seguros, Thonet & Vander at MercoDigital Buenos Aires

November 30, 2019 - July 28, 2025

Implemented performance-oriented advertising strategies, optimizing lead generation and achieving the KPIs of key clients. Fostered interdepartmental collaboration, ensuring execution aligned with the strategic priorities of each campaign.

Digital Project Manager – Strategic Client Accounts at Ambush Buenos Aires

March 31, 2019 - July 28, 2025

Designed and executed digital strategies for brands such as Buscapina and Cabify, aligned with strategic business and market objectives. Led the planning and supervision of specific campaigns, integrating data analysis to optimize client impact.

Business Development & Marketing Strategy at Hilo

April 1, 2025 - Present

Leading business development and marketing initiatives focused on strategic growth, digital innovation, and automation. Developing campaign proposals and AI-driven marketing projects to improve efficiency and performance. Designing and implementing automation workflows and CRM strategies to enhance client engagement and lead management. Supporting business development through MarTech tools, market research, and performance tracking. Collaborating with cross-functional teams to integrate data, technology, and creativity for scalable marketing solutions.