I’m Ricardo Moratalla, a senior creative with 33 years of freelance experience shaping how people see, feel, and interact with brands—especially in the retail environment where real shoppers make the final call. From the first spark of a concept through to the final artwork ready for in-store, on-shelf, and shopper touchpoints, I build visual worlds that are clear, crafted, and emotionally resonant while staying true to brand standards. I’ve partnered with FMCG and Shopper Marketing teams (including Unilever) to deliver high-quality creative across categories, guided stakeholders through creative journeys, and translated briefs into commercially effective solutions—down to packaging, POS, and key visual systems. I’m driven by a simple approach: make it beautiful, make it purposeful, make it work—backed by strong craft, stakeholder collaboration, and reliable print-production execution.…I’m Ricardo Moratalla, a senior creative with 33 years of freelance experience shaping how people see, feel, and interact with brands—especially in the retail environment where real shoppers make the final call. From the first spark of a concept through to the final artwork ready for in-store, on-shelf, and shopper touchpoints, I build visual worlds that are clear, crafted, and emotionally resonant while staying true to brand standards. I’ve partnered with FMCG and Shopper Marketing teams (including Unilever) to deliver high-quality creative across categories, guided stakeholders through creative journeys, and translated briefs into commercially effective solutions—down to packaging, POS, and key visual systems. I’m driven by a simple approach: make it beautiful, make it purposeful, make it work—backed by strong craft, stakeholder collaboration, and reliable print-production execution.WWWW…