Video Production and Social Media Marketing Specialist at ICONDO SERVICE INC.

Produced bilingual real estate videos from concept to final edit, showcasing listings and community highlights; generated 1,000+ views per video and supported the rental of nearly 10 properties within the first month by managing a brand news account. Managed six social media channels (WeChat, Xiaohongshu, Facebook, Instagram, YouTube, TikTok), tailoring content by platform to boost inquiries and improve listing visibility across domestic & international audiences. Designed listing descriptions, neighborhood briefs, and short-form promotional clips to support agents’ marketing needs and accelerate lead conversion.

Social Media Operations and Marketing at TCL RAYNEO, TCL ELECTRONICS

Developed and executed multi-platform marketing campaigns (Instagram, TikTok, Reddit, YouTube) using data-driven insights, achieving 200K+ video views and 2,000+ new community members in three months. Conducted competitor benchmarking and SEO keyword research, improving content discoverability and boosting engagement rate by 22%. Collaborated cross-functionally with PR, marketing, and KOL teams to align messaging, streamline automation workflows, and optimize conversion touchpoints.

New Media Operations at SHENZHEN PINGAN INTELLIGENT PARK OPERATION SERVICE CO.

Produced promotional videos that improved brand visibility across corporate web and WeChat channels, contributing to a 15% growth in audience engagement. Supported CRM data management and content performance tracking using Excel dashboards, improving content distribution efficiency. Coordinated with multiple departments to ensure brand consistency and campaign delivery within project timelines.