Available to hire
I’m Ricardo de Santo - Crísto, a dynamic Videographer and Creative Director with an entrepreneurial background. With over 20 years of experience in international business, e-commerce, and digital marketing, I’ve built and scaled brands that blend creativity with strategy. I’ve effectively led campaigns and content ecosystems across multiple markets, forging strong partnerships and delivering measurable results.
I specialize in video production, storytelling, and social-media growth—creating content that captures attention and drives real business results. I’ve directed teams and produced campaigns for diverse platforms, grown communities (40,000+ followers on Instagram), and launched CapCut Criativo Course, a reference in mobile video education in Brazil. I fuse craft with strategy to turn ideas into impactful, performance-driven storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
Founder & Creative Director at Dragonfly Creative Studio
January 1, 2023 - PresentFounder and director of a creative media and video production brand, specializing in high-impact visual storytelling. Built and led the studio in Spain since 2023, driving strategic content creation and engagement for clients. Led end-to-end video production, post-production, and new online education courses; grew online following and established the brand as a thought-leader in digital education.
CEO & Founder at Loop Music
January 1, 2023 - September 28, 2025Founded and scaled a leading online retailer for music instruments in Brazil. Oversaw all e-commerce operations, including digital marketing, web optimization, and comprehensive sales strategies. Cultivated partnerships with major international brands to secure exclusive products and drive significant sales growth. Managed end-to-end logistics and supply chain for a high-volume store.
Founder & Creative Director at Dragonfly Creative Studio
January 1, 2023 - PresentFounded and directed a creative media and video production brand, specializing in high-impact visuals storytelling. Grew a dedicated audience (over 38,000 followers on Instagram) through strategic content creation and engagement. Developed and launched a successful online videography and editing course, positioning the brand as a leader in digital education in Brazil.
CEO & Founder at Loop Music
January 1, 2023 - September 28, 2025Founded and scaled a leading online retailer for musical instruments in the Brazilian market. Spearheaded all e-commerce operations, including digital marketing, web optimization, and comprehensive sales strategies. Cultivated and maintained strong partnerships with major international brands to secure exclusive products and drive significant sales growth. Managed all end-to-end logistics and supply chain operations for a high-volume online store.
Creative Director & Video Producer at Fábrica de Bolos Ponta Verde (Casa de Bolos)
January 1, 2022 - October 31, 2025Creative Director & Video Producer responsible for audiovisual content for Facebook and Google Ads campaigns. Produced, edited, and finalized short-form videos for Instagram, Facebook, and other platforms. Planned and managed performance-driven digital campaigns focused on reach, engagement, and conversion. Designed complementary visual assets (thumbnails, stories, posts, banners). Oversaw social-media scheduling and content calendars. Applied storytelling, copywriting, and SEO principles to boost organic performance. Delivered strategic consulting on trends in digital marketing and audiovisual production.
Founder & CEO | E-commerce Director at LoopMusic Instrumentos Musicais
January 1, 2024 - January 1, 2024Founded and scaled a leading online retailer for musical instruments in Brazil. Led all e-commerce operations: digital marketing, web optimization, paid traffic, and sales strategy. Built strong partnerships with major international brands. Managed product photography, logistics, accounting, and platform integrations (Amazon, Mercado Livre, CNOVA, Walmart). Oversaw marketing campaigns via Google Ads and Facebook Ads, driving over R$ 5 million in annual revenue.
Marketing & International Relations Specialist at Vega Máquinas
January 1, 2012 - January 1, 2012Managed B2B negotiations and import operations between Brazil and China. Handled quotations, supplier communications, and Chinese client visits to Brazil. Created product visuals and managed online marketing strategies. Developed early-stage digital-advertising campaigns to increase qualified leads and brand awareness.
Delivery Operations Manager at Riccardo’s Restaurant
January 1, 2007 - January 1, 2007Oversaw the restaurant’s delivery department, managing logistics, customer calls, and delivery staff. Coordinated supply purchasing and daily delivery operations to ensure high-quality service.
Founder & CEO / E-commerce Director at LoopMusic Instrumentos Musicais
December 31, 2024 - December 31, 2024Founded and scaled a leading online retailer for musical instruments in Brazil. Led all e-commerce operations: digital marketing, web optimization, paid traffic, and sales strategy. Built strong partnerships with major international brands. Managed product photography, logistics, accounting, and platform integrations (Amazon, Mercado Livre, CNOVA, Walmart). Oversaw marketing campaigns via Google Ads and Facebook Ads, driving over R$ 5 million in annual revenue.
Marketing & International Relations Specialist at Vega Máquinas
December 31, 2012 - December 31, 2012Managed B2B negotiations and import operations between Brazil and China. Handled quotations, supplier communications, and Chinese client visits to Brazil. Created product visuals and managed online marketing strategies. Developed early-stage digital-advertising campaigns to increase qualified leads and brand awareness.
Delivery Operations Manager at Riccardo’s Restaurant
December 31, 2007 - December 31, 2007Oversaw the restaurant’s delivery department, managing logistics, customer calls, and delivery staff. Coordinated supply purchasing and daily delivery operations to ensure high-quality service.
Senior Video Editor & Creative Director at Coverage Creatives
July 1, 2025 - PresentLead the editing vision, transforming raw footage into cinematic and emotionally engaging narratives. Edit and refine video content with a strong focus on storytelling, rhythm, and visual clarity. Apply brand strategy and design thinking to ensure content aligns with messaging and audience intent. Craft high-impact visual content that communicates complex ideas with precision and purpose. Collaborate with creative and marketing teams to deliver consistent, high-quality video outputs. Ensure every project balances aesthetic quality with clear communication and strategic intent.
Founder & CEO | E-commerce Director at LoopMusic Instrumentos Musicais
January 1, 2009 - January 1, 2024Founded and scaled a leading online retailer for musical instruments in Brazil. Led all e-commerce operations: digital marketing, web optimization, paid traffic, and sales strategy. Built strong partnerships with major international brands. Managed product photography, logistics, accounting, and platform integrations (Amazon, Mercado Livre, CNOVA, Walmart). Oversaw marketing campaigns via Google Ads and Facebook Ads, driving over R$ 5 million in annual revenue.
Marketing & International Relations Specialist at Vega Máquinas
January 1, 2008 - January 1, 2012Managed B2B negotiations and import operations between Brazil and China. Handled quotations, supplier communications, and Chinese client visits to Brazil. Created product visuals and managed online marketing strategies. Developed early-stage digital-advertising campaigns to increase qualified leads and brand awareness.
Delivery Operations Manager at Riccardo’s Restaurant
January 1, 2003 - January 1, 2007Oversaw the restaurant’s delivery department, managing logistics, customer calls, and delivery staff. Coordinated supply purchasing and daily delivery operations to ensure high-quality service.
Education
Internet Innovation at Digital Business School
January 1, 2016 - January 1, 2016EMPRETEC Program (Entrepreneurial Behaviour Development) at UN/SEBRAE
January 1, 2015 - January 1, 2015Site Optimization Training at Site Optimization Training
January 1, 2011 - January 1, 2011E-commerce & Digital Marketing Management at Internet Innovation — Digital Business School
January 1, 2016 - December 31, 2016Entrepreneurial Behaviour Development at EMPRETEC Program (UN/SEBRAE)
January 1, 2015 - December 31, 2015Site Optimization Training at Site Optimization Training
January 1, 2011 - December 31, 2011Qualifications
Internet Innovation – Digital Business School Program
January 1, 2016 - January 1, 2016EMPRETEC Program (Entrepreneurial Behaviour Development)
January 1, 2015 - January 1, 2015Site Optimization Training
January 1, 2011 - January 1, 2011CapCut Criativo Course
January 11, 2030 - October 31, 2025Internet Innovation – Digital Business School
January 1, 2016 - January 1, 2016EMPRETEC Program (UN/SEBRAE) – Entrepreneurial Behaviour Development
January 1, 2015 - January 1, 2015Site Optimization Training
January 1, 2011 - January 1, 2011Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Professional Services
Furniture-focused interior videos created with AI to explore layout, materials and atmosphere within residential spaces.
Starting from a real photo of the completed property, AI recreates the different construction stages, presenting the process in a clear and visually engaging way.
Video created 100% with artificial intelligence from an idea or concept, without the need for physical filming.
This behind-the-scenes reel dives into my editing process — showing how I take ordinary moments and build them into cinematic stories. From strong hooks to seamless transitions, sound design, color grading, captions, and creative effects, you’ll see each layer that transforms simple footage into an engaging final piece. It all comes full circle, highlighting how storytelling is an endless loop: Capture. Edit. Repeat.
Luxury real estate reel with clean, music-synced cuts designed to showcase properties in a way that builds desire and highlights every detail with a premium feel.
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