Ricardo de Santo - Crísto

Available to hire

I’m Ricardo de Santo - Crísto, a dynamic Videographer and Creative Director with an entrepreneurial background.

About

I’m Ricardo de Santo - Crísto, a dynamic Videographer and Creative Director with an entrepreneurial background. With over 20 years of experience in international business, e-commerce, and digital marketing, I’ve built and scaled brands that blend creativity with strategy. I’ve effectively led campaigns and content ecosystems across multiple markets, forging strong partnerships and delivering measurable results.

I specialize in video production, storytelling, and social-media growth—creating content that captures attention and drives real business results. I’ve directed teams and produced campaigns for diverse platforms, grown communities (40,000+ followers on Instagram), and launched CapCut Criativo Course, a reference in mobile video education in Brazil. I fuse craft with strategy to turn ideas into impactful, performance-driven storytelling.

  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Education
  • Professional Services

Projects · 7

Furniture-focused interior videos created with AI to explore layout, materials and atmosphere within residential spaces.

  • AI Prompt Engineer
  • Creative Director
  • Image Editor
  • +1

Starting from a real photo of the completed property, AI recreates the different construction stages, presenting the process in a clear and visually engaging way.

  • Content Creator
  • Creative Director
  • Video Editor

Video created 100% with artificial intelligence from an idea or concept, without the need for physical filming.

  • Content Creator
  • Creative Director
  • Video Editor

Luxury real estate reel with clean, music-synced cuts designed to showcase properties in a way that builds desire and highlights every detail with a premium feel.

  • Cinematographer
  • Content Creator
  • Video Editor

This behind-the-scenes reel dives into my editing process — showing how I take ordinary moments and build them into cinematic stories. From strong hooks to seamless transitions, sound design, color grading, captions, and creative effects, you’ll see each layer that transforms simple footage into an engaging final piece. It all comes full circle, highlighting how storytelling is an endless loop: Capture. Edit. Repeat.

A high-impact short film crafted to inspire through the raw intensity of sports. Using powerful visuals, dynamic editing and immersive sound design, this video follows the mental journey from mere wish to burning obsession. Built entirely with premium stock footage, cinematic color grading, tailored sound effects and an evolving soundtrack, it’s designed to keep viewers on edge — and leave them questioning their own limits. video videoeditor colorgrading cinematicvideo sounddesign

  • Colourist
  • Sound Editor
  • Video Editor

Luxury real estate reel with clean, music-synced cuts designed to showcase properties in a way that builds desire and highlights every detail with a premium feel.

Work experience· 15 roles

Senior Video Editor & Creative Director · Coverage CreativesJul 2025 – Present · 1 yr 5 mos

Lead the editing vision, transforming raw footage into cinematic and emotionally engaging narratives. Edit and refine video content with a strong focus on storytelling, rhythm, and visual clarity. Apply brand strategy and design thinking to ensure content aligns with messaging and audience intent. Craft high-impact visual content that communicates complex ideas with precision and purpose. Collaborate with creative and marketing teams to deliver consistent, high-quality video outputs. Ensure every project balances aesthetic quality with clear communication and strategic intent.

Founder & CEO / E-commerce Director · LoopMusic Instrumentos MusicaisDec 2024 – Dec 2024 · 1 mo

Founded and scaled a leading online retailer for musical instruments in Brazil. Led all e-commerce operations: digital marketing, web optimization, paid traffic, and sales strategy. Built strong partnerships with major international brands. Managed product photography, logistics, accounting, and platform integrations (Amazon, Mercado Livre, CNOVA, Walmart). Oversaw marketing campaigns via Google Ads and Facebook Ads, driving over R$ 5 million in annual revenue.

Founder & CEO | E-commerce Director · LoopMusic Instrumentos MusicaisJan 2024 – Jan 2024 · 1 mo

Founded and scaled a leading online retailer for musical instruments in Brazil. Led all e-commerce operations: digital marketing, web optimization, paid traffic, and sales strategy. Built strong partnerships with major international brands. Managed product photography, logistics, accounting, and platform integrations (Amazon, Mercado Livre, CNOVA, Walmart). Oversaw marketing campaigns via Google Ads and Facebook Ads, driving over R$ 5 million in annual revenue.

CEO & Founder · Loop MusicJan 2023 – Sep 2025 · 2 yrs 9 mos
Founder & Creative Director · Dragonfly Creative StudioJan 2023 – Present · 3 yrs 11 mos
CEO & Founder · Loop MusicJan 2023 – Sep 2025 · 2 yrs 9 mos
Founder & Creative Director · Dragonfly Creative StudioJan 2023 – Present · 3 yrs 11 mos
Creative Director & Video Producer · Fábrica de Bolos Ponta Verde (Casa de Bolos)Jan 2022 – Oct 2025 · 3 yrs 10 mos

Education· 6

Internet Innovation · Digital Business School2016
EMPRETEC Program (Entrepreneurial Behaviour Development) · UN/SEBRAE2015
Site Optimization Training · Site Optimization Training2011
E-commerce & Digital Marketing Management · Internet Innovation — Digital Business School2016

Certifications and awards· 7

Internet Innovation – Digital Business School Program2016
EMPRETEC Program (Entrepreneurial Behaviour Development)2015
Site Optimization Training2011
CapCut Criativo Course2030 – 2025

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