Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ricardo De La Cruz. I’m a bilingual football communications and content strategist with a decade of international experience across elite football ecosystems, including FIFA tournaments, top clubs, and global media partners. I specialize in leading large-scale activation campaigns, managing multi-market content calendars, and partnering with rights-holders and brands to deliver on-brand, engaging storytelling across social platforms and digital channels.…Hi, I’m Ricardo De La Cruz. I’m a bilingual football communications and content strategist with a decade of international experience across elite football ecosystems, including FIFA tournaments, top clubs, and global media partners. I specialize in leading large-scale activation campaigns, managing multi-market content calendars, and partnering with rights-holders and brands to deliver on-brand, engaging storytelling across social platforms and digital channels.

Ricardo De La Cruz

Social Media Manager, Content Strategist





Hi, I’m Ricardo De La Cruz. I’m a bilingual football communications and content strategist with a decade of international experience across elite football ecosystems, including FIFA tournaments, top clubs, and global media partners. I specialize in leading large-scale activation campaigns, managing multi-market content calendars, and partnering with rights-holders and brands to deliver on-brand, engaging storytelling across social platforms and digital channels.…Hi, I’m Ricardo De La Cruz. I’m a bilingual football communications and content strategist with a decade of international experience across elite football ecosystems, including FIFA tournaments, top clubs, and global media partners. I specialize in leading large-scale activation campaigns, managing multi-market content calendars, and partnering with rights-holders and brands to deliver on-brand, engaging storytelling across social platforms and digital channels.

Available to hire

Hi, I’m Ricardo De La Cruz. I’m a bilingual football communications and content strategist with a decade of international experience across elite football ecosystems, including FIFA tournaments, top clubs, and global media partners.

I specialize in leading large-scale activation campaigns, managing multi-market content calendars, and partnering with rights-holders and brands to deliver on-brand, engaging storytelling across social platforms and digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder at RDLC Marketing (Global)

February 1, 2020 - Present

Directed strategic communications and content development for clients across sports, nonprofit, and media sectors. Crafted press releases, executive statements, and internal communications materials for major announcements and launches. Oversaw editorial calendars, client media hubs, and ensured timely delivery of communications assets.

Director, Strategic Marketing Initiatives at Project Combine, USA

August 1, 2016 - February 1, 2020

Led strategic marketing and communications initiatives, including events, copywriting, press outreach, and storytelling campaigns that helped secure major donations and sponsorships. Built and maintained relationships with regional media, event partners, and community stakeholders.

Senior International Content & Social Media Manager at Manchester City Football Club (UK)

June 1, 2023 - September 1, 2024

Led content strategy across 35+ international markets with a focus on US and LATAM fan engagement. Created and optimized content for Instagram, TikTok, X (Twitter), YouTube, and other channels; drove on-match day coverage and engagement; collaborated with club marketing partners to ensure alignment with rights-holders and FIFA brand standards; led on-site content capture and activation coordination across matches.

Senior International Content & Social Media Manager at DAZN Football

March 1, 2025 - Present

Led real-time social coverage and fan engagement for high-profile football events; oversaw cross-channel storytelling across DAZN's global platforms (Meta, X, TikTok, YouTube). Represented the brand in cross-agency meetings and collaborated with host city stakeholders to execute match-day content plans.

League Representative / Internal Communications at USL (USA)

March 1, 2019 - December 1, 2019

Oversee local execution of USL Championship media operations and internal communications; coordinate with league headquarters, club front offices, and local media; deliver match-day communications and activation of league campaigns with credentialing and compliance oversight.