Rich McCoy

Available to hire

Hi, I’m Rich McCoy, a community radio show host, spoken word poet with a background as a versatile creative professional with extensive experience across Central and Local Government, Fashion, FMCG, Tech Retail,…

About

Hi, I’m Rich McCoy, a community radio show host, spoken word poet with a background as a versatile creative professional with extensive experience across Central and Local Government, Fashion, FMCG, Tech Retail, eCommerce, Charity, Arts, Environmental work, News & Publishing, Automotive, NGO’s and Financial Services. I bring proven expertise in Information, User Interface, Service, Product, and Communications Design, and I’m skilled at creative and product strategy, leading teams, and shaping design culture.\n\nI’ve delivered human-centered solutions for government and commercial clients worldwide, from trade-in platforms that Apple praised to AI-enabled staff-care planning. I’ve built and mentored dispersed design teams, established design systems, and aligned stakeholders to create measurable impact through thoughtful design, robust processes, and clear communication.

  • Joined March 2026

Industry experience

  • Government
  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization
  • Financial Services
  • Retail
  • Software & Internet
  • Education
  • Professional Services
  • Healthcare
  • Real Estate & Construction
  • Telecommunications
  • Travel & Hospitality
  • Other

More experts in Nelson, New Zealand

Projects · 1

Strategic Focus
Extend loyalty value through non-travel partnerships
Reduce friction in earning and redemption
Accelerate time-to-market under global constraints
We conducted stakeholder interviews across business units and adapted all research and testing to remote methodologies. Competitive analysis of global loyalty programmes identified four levers: personalisation, seamless integration, strong partnerships, and data-driven optimisation.

To move at pace, we combined Google’s Material Design system with Flying Blue’s evolving rebrand. Leveraging established design patterns allowed us to deliver quickly without sacrificing quality.

Execution
Defined requirements through cross-time-zone workshops (France, Netherlands, Canada, New Zealand)
Translated business objectives into structured user stories
Iterated rapidly through regular stakeholder reviews
Designed for mobile and desktop depending on behavioural context
Key product improvements included:
Seamless digital wallet integration
Simplified redemption flows
Expanded partner network (retail, mobility, finance)
Faster access to loyalty credentials via mobile
Results & Impact
61% increase in homepage conversions to e-commerce platform
3x increase in Miles&Points customers
11% increase in reward ticket usage

Air France KLM - Flying Blue
  • Creative Director
  • Marketing Strategist
  • UX Designer

Work experience· 5 roles

Creative Lead · GravityJan 2022 – Dec 2023 · 2 yrs

Created the Trade-In product for Vodafone-One, praised by Apple as the best trade-in implementation globally. Drove impact through strategic design, including projects with the Ministry of Social Development, NZ Fire Department, Mitre 10, and Air New Zealand; led workshops, facilitation, and process mapping to improve efficiency, staff welfare, and service quality.

Product Owner (UX) · MBIE Business ConnectJan 2021 – Dec 2022 · 2 yrs

Applied user-centered design, agile development, and stakeholder management to navigate technical challenges and design the Form Builder service. Enabled government agencies to create digital forms without coding, significantly improving accessibility and efficiency. Led adoption of an AAA-compliant open-source design library for New Zealand’s digital products, improving accessibility, consistency, and saving taxpayer funds by leveraging existing resources.

Senior Design Manager · Nationwide Building SocietyJan 2018 – Dec 2019 · 2 yrs

Steered a geographically dispersed team of fifteen product designers across two offices. Through mentorship, improved staff retention and consistency across the product suite; championed a unified design system; assembled a skilled design team and laid groundwork for strategic, efficiency-improving initiatives.

Design Lead · Trade MeJan 2016 – Dec 2018 · 3 yrs
Multimedia Designer / UX Design Lead / Creative Director · Various agencies/companiesJan 1996 – Dec 2016 · 21 yrs

Education

Ba Hons Fine Art · University of Gloucestershire2026

Certifications and awards

Ba Hons Fine Art2026
Btec Art & Design2026
NVQ 3 Business Managment2026
NVQ 3 Entertainment and Performance Technology2026

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