Hi, I’m Rich McCoy, a community radio show host, spoken word poet with a background as a versatile creative professional with extensive experience across Central and Local Government, Fashion, FMCG, Tech Retail, eCommerce, Charity, Arts, Environmental work, News & Publishing, Automotive, NGO’s and Financial Services. I bring proven expertise in Information, User Interface, Service, Product, and Communications Design, and I’m skilled at creative and product strategy, leading teams, and shaping design culture.\n\nI’ve delivered human-centered solutions for government and commercial clients worldwide, from trade-in platforms that Apple praised to AI-enabled staff-care planning. I’ve built and mentored dispersed design teams, established design systems, and aligned stakeholders to create measurable impact through thoughtful design, robust processes, and clear communication.

Rich McCoy

Hi, I’m Rich McCoy, a community radio show host, spoken word poet with a background as a versatile creative professional with extensive experience across Central and Local Government, Fashion, FMCG, Tech Retail, eCommerce, Charity, Arts, Environmental work, News & Publishing, Automotive, NGO’s and Financial Services. I bring proven expertise in Information, User Interface, Service, Product, and Communications Design, and I’m skilled at creative and product strategy, leading teams, and shaping design culture.\n\nI’ve delivered human-centered solutions for government and commercial clients worldwide, from trade-in platforms that Apple praised to AI-enabled staff-care planning. I’ve built and mentored dispersed design teams, established design systems, and aligned stakeholders to create measurable impact through thoughtful design, robust processes, and clear communication.

Available to hire

Hi, I’m Rich McCoy, a community radio show host, spoken word poet with a background as a versatile creative professional with extensive experience across Central and Local Government, Fashion, FMCG, Tech Retail, eCommerce, Charity, Arts, Environmental work, News & Publishing, Automotive, NGO’s and Financial Services. I bring proven expertise in Information, User Interface, Service, Product, and Communications Design, and I’m skilled at creative and product strategy, leading teams, and shaping design culture.\n\nI’ve delivered human-centered solutions for government and commercial clients worldwide, from trade-in platforms that Apple praised to AI-enabled staff-care planning. I’ve built and mentored dispersed design teams, established design systems, and aligned stakeholders to create measurable impact through thoughtful design, robust processes, and clear communication.

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Work Experience

Multimedia Designer / UX Design Lead / Creative Director at Various agencies/companies
January 1, 1996 - December 31, 2016
Led design thinking, stakeholder management, requirements gathering, and design implementation across a diverse range of projects for in-house fashion retail brands, digital and advertising agencies, and product companies. Drove the online transition and growth of e-commerce stores to global leadership, and delivered campaigns and experiences for clients including Bayleys Real Estate, Panasonic, Nestlé UK & Ireland, Liberty Human Rights, and government agencies. Built and mentored multidisciplinary teams to deliver user-centered solutions at scale.
Design Lead at Trade Me
January 1, 2016 - December 31, 2018
Formed and guided a 13-person design team across Australasia, fostering collaboration and knowledge exchange. Led design thinking and delivery across a diverse product portfolio, exceeded key OKRs, and contributed to revenue growth. Advocated for a unified design system to improve consistency and user experience while navigating complex stakeholder landscapes.
Senior Design Manager at Nationwide Building Society
January 1, 2018 - December 31, 2019
Steered a geographically dispersed team of fifteen product designers across two offices. Through mentorship, improved staff retention and consistency across the product suite; championed a unified design system; assembled a skilled design team and laid groundwork for strategic, efficiency-improving initiatives.
Product Owner (UX) at MBIE Business Connect
January 1, 2021 - December 31, 2022
Applied user-centered design, agile development, and stakeholder management to navigate technical challenges and design the Form Builder service. Enabled government agencies to create digital forms without coding, significantly improving accessibility and efficiency. Led adoption of an AAA-compliant open-source design library for New Zealand’s digital products, improving accessibility, consistency, and saving taxpayer funds by leveraging existing resources.
Creative Lead at Gravity
January 1, 2022 - December 31, 2023
Created the Trade-In product for Vodafone-One, praised by Apple as the best trade-in implementation globally. Drove impact through strategic design, including projects with the Ministry of Social Development, NZ Fire Department, Mitre 10, and Air New Zealand; led workshops, facilitation, and process mapping to improve efficiency, staff welfare, and service quality.

Education

Ba Hons Fine Art at University of Gloucestershire
March 23, 2026 - March 23, 2026

Qualifications

Ba Hons Fine Art
March 23, 2026 - March 23, 2026
Btec Art & Design
March 23, 2026 - March 23, 2026
NVQ 3 Business Managment
March 23, 2026 - March 23, 2026
NVQ 3 Entertainment and Performance Technology
March 23, 2026 - March 23, 2026

Industry Experience

Government, Consumer Goods, Media & Entertainment, Non-Profit Organization, Financial Services, Retail, Software & Internet, Education, Professional Services, Healthcare, Real Estate & Construction, Telecommunications, Travel & Hospitality, Other
    paper Air France KLM - Flying Blue

    Strategic Focus
    Extend loyalty value through non-travel partnerships
    Reduce friction in earning and redemption
    Accelerate time-to-market under global constraints
    We conducted stakeholder interviews across business units and adapted all research and testing to remote methodologies. Competitive analysis of global loyalty programmes identified four levers: personalisation, seamless integration, strong partnerships, and data-driven optimisation.

    To move at pace, we combined Google’s Material Design system with Flying Blue’s evolving rebrand. Leveraging established design patterns allowed us to deliver quickly without sacrificing quality.

    Execution
    Defined requirements through cross-time-zone workshops (France, Netherlands, Canada, New Zealand)
    Translated business objectives into structured user stories
    Iterated rapidly through regular stakeholder reviews
    Designed for mobile and desktop depending on behavioural context
    Key product improvements included:
    Seamless digital wallet integration
    Simplified redemption flows
    Expanded partner network (retail, mobility, finance)
    Faster access to loyalty credentials via mobile
    Results & Impact
    61% increase in homepage conversions to e-commerce platform
    3x increase in Miles&Points customers
    11% increase in reward ticket usage